Learn how to to take a more comprehensive and strategic approach to your graduate enrollment management efforts.
Many institutions are adding new graduate programs and relying on graduate enrollments to mitigate undergraduate revenue and enrollment shortfalls. Learn how to take a more comprehensive and strategic approach to graduate enrollment management. You will leave this conference with a better understanding of:
The content shared at this event will be applicable for both online and in-person environments.
Take an in-depth look into conducting market research before launching a new graduate program. Our instructors will discuss effective methods for competitive scanning, the pros and cons of conducting market research in-house vs. outsourcing, and resources and techniques for determining new program viability.
True to the comprehensive approach we will be taking during the conference, we encourage you to attend in an institutional team that includes representatives from Enrollment Management/Admissions, Marketing, Student Services, and/or Academic Affairs.
If you send three people from your institution, the third will receive a 50% discount on the registration fee.
Contact Sarah Seigle, Program Manager at Sarah@academicimpressions.com or 720-988-1216 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
Learning Outcome:After participating in this conference, you will be able to take a more comprehensive and strategic approach to your graduate enrollment management efforts.
With 20 years of experience in high education, Chris’s experience includes leadership roles in Undergraduate and Graduate Education both from an institutional and academic unit perspective. In his current role, his position focuses strategically on all aspects of the graduate student lifecycle including new program/curriculum development, recruitment and enrollment planning, fellowships/scholarships leveraging, diversity programs, data reporting, student services/professional and career development for graduate students and alumni engagement.
Chris’s research interest focuses on graduate education advocacy, Strategic Graduate Enrollment Management (SGEM) and the importance of the interplay between student retention and recruitment. Chris has received several national awards and distinctions as well has published and presented both nationally and internationally on numerous topics related to Graduate Education.
Past positions at the University at Buffalo include serving as Assistant Dean for Graduate Enrollment Management Services, Associate Director for Admissions and Student Services in the Department of Economics. Recently, Chris was asked to serve as Interim Director of Undergraduate Admissions where he was responsible for providing bridge leadership and oversaw efforts that led to a 6% increase in first-time freshman enrollment to near record high enrollment levels while maintaining quality and enhancing diversity.
Joshua LaFave’s experience for the past 11 years has included a comprehensive canvas of Graduate Enrollment Management functions. These roles have included enrollment planning, marketing and recruitment, admissions, student services, retention, advising/coaching and career planning. In his current role, he is responsible for all elements of the graduate student lifecycle, as well as the college’s special sessions, early college programs, non-credit offerings, and conferences/special programs. His research on Graduate Enrollment Management includes the adoption of the integrated interdependence model in GEM, working definitions, the four “O’s” of student services, and holistic strategic enrollment management planning. He is also an adjunct instructor in the Organizational Performance and Technology graduate program at his institution.
Josh’s research interests include the continued development of Graduate Enrollment Management as it relates to the integration of various functions in GEM, and the synchronization of those areas as it relates to strategy, operational efficiencies, and the differentiated student experience.
Before joining SUNY Potsdam, Josh served as the Director of Graduate Enrollment for the Whitman School of Management at Syracuse University, as well as Associate Director of Graduate Business Programs at Clarkson University.
With over 28 years of higher education experience, Erinn’s breadth of expertise includes Graduate School admissions, student satisfaction and service, curriculum, and marketing as well as leadership, strategic planning, and continuous process improvement. Lake earned her D.Ed. in Administration and Leadership Studies from Indiana University of Pennsylvania and her Master’s and Bachelor’s degrees from Edinboro University of Pennsylvania. She has recently published in the area of doctoral retention at a mid-atlantic comprehensive institution and graduate enrollment management (GEM) models. She has also published on course development cycle time, process improvement teams, and the allocation of resources to non-traditional students in online environments. Lake also serves on the national research committee for NAGAP, the Association for Graduate Enrollment Management.
With more than 10 years of higher education student recruitment, marketing and communication experience, Eric serves as the Chief Marketing Officer for the university’s business school. He oversees community and media relations, web content and strategy, traditional and digital marketing, social media, photography and videography, and integrated advertising and recruitment marketing. Eric has been a leading voice in the implementation of data-driven marketing strategies in the business college and across campus, and serves on a variety of cross campus integrated marketing teams. Through his leadership, the business college has become a leader and resource for the campus in digital marketing tactics and assessment. Previously the lead on several CRM implementations, he is considered a subject matter expert on CRM implementation and administration and has spoken widely on these topics.
Before working in higher education, Eric held director level positions in both the fitness and hospitality industries, with a focus on sales, marketing, management, and professional and executive development.
Hyatt Regency Boston Harbor101 Harborside DriveBoston, MA 02128
To reserve your room, please click here or call 617.568.1234. Please indicate that you are with the Academic Impressions group to receive the group rate.
The rate is $149 for single or double occupancy, plus applicable tax.
A room block has been reserved for the nights of January 24, 25 and 26, 2017.
Make your reservations prior to January 3, 2017. There are a limited number of rooms available at the conference rate. Please make your reservations early. Rooms are subject to hotel availability.
Hyatt Regency Boston Harbor features breathtaking views of the beautiful city skyline and is the most environmentally friendly waterfront hotel in Boston, Massachusetts. Winner of Boston’s Green Business Award, this convenient hotel close to Logan International Airport (BOS) includes newly renovated soundproof guestrooms, stunning harbor and city views, and onsite gourmet dining options.
The incredible location along the historic Boston waterfront offers easy access to top city attractions via a comfortable water taxi to downtown or complimentary 24 hour airport shuttle.
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