Refine your recruitment marketing tactics for the graduate programs you oversee.
Join us for a hands-on, active learning conference that has been specifically designed to help graduate enrollment management professionals take their recruitment marketing strategies to the next level. During this day and a half training, you will spend time workshopping and further developing your own strategies within the following areas:
Throughout the conference, you will be given ample time to discuss your current practices with peers, share best practices, and develop new ideas based on what has worked well for others. You will also see a variety of institutional examples of the ways other institutions are successfully using these tactics to further their own graduate enrollment efforts.
During this conference you will have plenty of time to workshop your marketing materials and strategy. We recommend that you bring digital and print recruitment materials with you so that you can share and workshop them with your peers. To participate effectively in the activities and working sessions we have set up, you will also need to bring your laptop with you.
Developing new graduate programs is both an art and a science. During this workshop, you will map out your current process and work to improve it from market research all the way to launch.
We encourage you to attend the conference in an institutional team that includes representatives from Enrollment Management/Admissions, Marketing, and/or Academic Affairs.
When you register two people from your institution, a third can attend for 50% off!
Contact Sarah Seigle, Program Manager at Sarah@academicimpressions.com or 720-988-1216 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
Learning Outcome:After participating in this conference, you will be able to improve your recruitment marketing tactics for the suite of graduate programs you oversee.
Once you have conducted the market research necessary to make a case for the viability of your new program, you will then need to take the necessary steps to plan, prepare, and launch the program to the public. This session will focus on critical questions related to the launch of new graduate programs, including:
To illustrate how each of these factors work together, included in the session will be an institutional case study of a graduate program launch that will outline the steps taken, timeline, initial marketing strategies, and results.
As the hub for your entire marketing strategy, one of your greatest digital marketing tools is your website. This session will focus on using tactics and strategies to improve your current graduate program pages and applying analytics to gain insights and further refine your strategy. Special attention will be paid to:
Included will be real-life examples from a variety of institutions.
Social media, search engine marketing, and digital advertising are becoming ever more common in graduate enrollment marketing. This session will provide numerous practical examples and will focus on addressing key questions about these strategies, including:
Chris will be an instructor for the pre-conference workshop, Developing New Graduate Programs.
With twenty years of experience in higher education, Chris’s experience includes leadership roles in undergraduate and graduate education both from an institutional and academic unit perspective. He currently serves as the Assistant Dean for Graduate Education in the School of Engineering and Applied Sciences at the University at Buffalo, The State University of New York. In his current role, he focuses strategically on all aspects of the graduate student lifecycle including new program development, international and domestic recruitment, enrollment planning, financial aid leveraging, diversity programs, graduate student professional development and alumni engagement.
Chris’ research interests focus on Strategic Graduate Enrollment Management (SGEM) and identifying key components, synergies and more importantly the critical differences between undergraduate and graduate enrollment management. Chris has received several national awards and distinctions related to graduate education and enrollment management. He also has published and presented both nationally and internationally on numerous topics related to enrollment management.
His past positions at the University at Buffalo include serving as Assistant Dean for Graduate Enrollment Management Services, Interim Director of Undergraduate Admissions, Director of Graduate Recruitment Services, Associate Director for Admissions and Student Services in the Department of Economics and serving as Adjunct Faculty in the Department of Communication.
Joshua will be an instructor for the pre-conference workshop, Developing New Graduate Programs.
Joshua LaFave’s experience over the past eleven years has included a comprehensive canvas of Graduate Enrollment Management functions. These roles have included enrollment planning, marketing and recruitment, admissions, student services, retention, advising/coaching and career planning. In his current role, Joshua is responsible for all elements of the graduate student lifecycle, as well as the college’s special sessions, early college programs, non-credit offerings, and conferences/special programs. His research on Graduate Enrollment Management includes the adoption of the integrated interdependence model in GEM, working definitions, the four “O’s” of student services, and holistic strategic enrollment management planning. He is also an adjunct instructor in the Organizational Performance and Technology graduate program at his institution.
Josh’s research interests include the continued development of Graduate Enrollment Management as it relates to the integration of various functions in GEM, and the synchronization of those areas as it relates to strategy, operational efficiencies, and the differentiated student experience.
Before joining SUNY Potsdam, Josh served as the Director of Graduate Enrollment for the Whitman School of Management at Syracuse University, as well as Associate Director of Graduate Business Programs at Clarkson University.
With more than ten years of experience in higher education student recruitment, marketing, and communication, Eric now serves as the Chief Marketing Officer for the university’s business school. He oversees community and media relations, web content and strategy, traditional and digital marketing, social media, photography and videography, and integrated advertising and recruitment marketing. Eric has been a leading voice in the implementation of data-driven marketing strategies in the business college and across campus, and serves on a variety of cross campus integrated marketing teams. Under his leadership, the business college has become a leader and resource for the campus in digital marketing tactics and assessment. Previously the lead on several CRM implementations, Eric is considered a subject matter expert on CRM implementation and administration and has spoken widely on these topics.
Before working in higher education, Eric held director level positions in both the fitness and hospitality industries, with a focus on sales, marketing, management, and professional and executive development.
Julie oversees the Graduate Enrollment Office and the integration of marketing plans from the seven colleges and schools on campus. This collaboration of marketing, communications, and recruitment staff has allowed for improved brand visibility and engagement and resulted in growth of a graduate recruitment pipeline. She manages economic modeling for change projections that inform marketing plans and program development. Julie has more than twelve years of higher education experience and has worked with private, public, non-profit, and for-profit institutions.
Marcus Hanscom is an established higher education marketing and enrollment management professional and consultant, having served in a variety of roles working with undergraduate and graduate students for more than ten years. He currently serves as Director of Graduate Admission at Roger Williams University in Bristol, RI, where he helped facilitate double-digit percentage gains in prospects, applicants, and enrollments in his first full admission cycle in 2016. He previously worked in progressive roles in undergraduate and graduate admission at the University of New Haven in West Haven, CT.
Marcus has presented widely on marketing strategies for adult and graduate students at national and regional conferences for Aslanian Market Research, Carnegie Communications, NAGAP, NEGAP, STAMATS, TxGAP, and others, and formerly served for two terms on the NAGAP Board of Directors. He was awarded the Future Leader Award by NAGAP in 2012 and was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.
Grand Hyatt San Antonio600 E. Market StreetSan Antonio, TX
To reserve your room, please click here or call 210.224.1234. Please indicate that you are with the Academic Impressions group to receive the group rate.
The rate is $190 for single or double occupancy, plus applicable tax.
A room block has been reserved for the nights of July 23, 24 and 25, 2017.
Make your reservations prior to June 30, 2017. There are a limited number of rooms available at the conference rate. Please make your reservations early.
Set along the spectacular River Walk, Grand Hyatt San Antonio located near the downtown restaurants, sites, and attractions that make San Antonio one of the most culturally rich cities in the country.
The hotel is located 8 miles from San Antonio International Airport (SAT).
Shuttle transportation to and from San Antonio International Airport and downtown is provided for a fee by SATRANS, the city's official airport shuttle, between 7:00 AM and 1:00 AM, daily.
“I feel we are poised now to take action to grow our graduate enrollment strategically based on what our team learned.”- Lisa Huffman, Dean of Graduate and Professional Studies, Cameron University
“I loved how in-depth the presentations were; I was able to take back some valuable information that will support the work I do in GEM at my university.”- David Spivey, Director of the Graduate College, Northern Arizona University
“This conference was well organized and provided great content related to my role in marketing. Overall, I am leaving with new insights and knowledge to take back to the office.”- Allie Bentley, Assistant Director of Marketing and Communications, Lenoir-Rhyne University
“Great presenters, valuable information—I'm invigorated to bring back ideas that can benefit my school and students.”- Megan Yakey, Executive Assistant to the Dean, URI Graduate School
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