Perform a complete audit of your annual giving program and solicitation tools.
Go beyond the basics of annual giving to comprehensively assess your annual giving program and develop actionable strategies that will help you grow your program for long-term success. This three day conference will walk you through traditional approaches to annual giving as well as emerging trends to better equip you to evaluate your program and ensure you are equipped to meet the varied challenges you face in establishing an annual giving program that is positioned to thrive in today’s competitive philanthropic landscape.
Day one explores the complex and evolving landscape of annual giving and helps you define answers to key questions every program is facing. What does modern annual giving look like? Where is your program now versus where you would like it to be? What are the current challenges we face as well as emerging opportunities? How can you strategically position your program for long-term success?
Day two focuses on exploring the full gamut of solicitation tools available for today’s modern annual giving programs. We will assess what is working, what new opportunities are emerging and provide time to create actionable goals for participants to take away for each area discussed.
Day three begins with a presentation on how to effectively steward annual donors with a focus on increasing donor retention. The capstone sessions will help participants incorporate their learning from the event to develop preliminary strategies to take back to your shop for immediate implementation.
This event offers a unique opportunity to take a comprehensive look at all of your solicitation tools. You will leave with a clear idea of which solicitations are working, which you can fine-tune, and which need to be re-worked. This audit will help you prioritize your efforts when you return to campus.
Annual giving programs are increasingly seeing a reliance on relationship-based fundraising. Learn the skills you need to ramp up your front-line effort.
This event is ideal for annual giving managers, directors, and their team members who want to learn how to more efficiently target giving populations. This conference assumes a general level of annual giving knowledge and is not recommended for newcomers to fundraising.
Contact Gwen Doyle, Program Manager at firstname.lastname@example.org or 720-988-1258 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
Learning Outcome:After participating in this conference, you will be able to create a more effective and strategic plan for your annual giving program.
With more than twenty years of experience in development with a focus on annual giving and major gifts, Brian has worked for a variety of organizations in the nonprofit arena, including the Baltimore Symphony Orchestra, the Maryland Zoo in Baltimore, the University of Baltimore, the University of California, San Diego San Diego State University and the University of San Diego. His experience includes extensive work on telemarketing campaigns, direct mail, board management, volunteer solicitations, e-philanthropy, and personal solicitations. Brian has used his extensive experience in statistical data analysis and strategic planning to be an integral team member of capital campaigns ranging in scope from $16 million to $1 billion. A contributor to Currents magazine, he has been a frequent presenter for the Council for Advancement and Support of Education (CASE) and the Annual Giving Professionals Network (AGPN).
Molly oversees the design and execution of a comprehensive annual giving strategy. She has over a decade of experience working with leadership giving programs, Telefund, volunteer programs, direct marketing, social media, and events. In addition to her work in the office, she also launched the Philadelphia Annual Giving Workshop Series through a CASE Venture Capital Grant. She holds a Masters in Organizational Leadership and Development from Saint Joseph's University and a Bachelors in Political Science from the University of Pittsburgh.
Melissa oversees an annual giving operation that raises more than $5 million on an annual basis. She also serves as the development liaison for Reiman Gardens, the University’s botanical gardens; the Iowa State Center, the university’s performing arts center; and the university’s honors program.
Additionally, she staffs Iowa State’s nationally recognized women and philanthropy program. Melissa also works as a consultant for Campbell & Co., Melissa provides annual giving and membership council for higher education, service based, and cultural institutions. In this role, she seeks to help the programs she is working with enhance their fundraising capabilities with traditional annual giving strategies and cutting edge ideas. Melissa has participated as a conference chair and faculty member at several CASE (Council for the Advancement and Support of Education) and other higher education annual giving conferences in addition to speaking at national conferences for organizations such as the League of American Orchestras and Volunteers of America.
Melissa graduated from Iowa State University with a bachelor's degree in history and Florida State University with a master’s degree in public administration with an emphasis in nonprofit management.
Hyatt Regency Orange County11999 Harbor Blvd.Garden Grove, CA 92840
To reserve your room, please call 714-750-1234. Please indicate that you are with the Academic Impressions group to receive the group rate.
The rate is $129 for single or double occupancy, plus applicable tax.
A room block has been reserved for the nights of January 31, February 1 and 2, 2017.
Make your reservations prior to January 10, 2017. There are a limited number of rooms available at the conference rate. Please make your reservations early. Rooms are subject to hotel availability.
Conveniently located in Anaheim, this hotel is a spectacular resort destination for families, business travelers, and vacationers alike. It’s just a short drive away from Orange County beaches, shopping outlets and attractions.
John Wayne/Orange County Airport (SNA)18601 Airport WaySanta Ana, CA 92707Distance: 13 miles
Super Shuttle: $11 per person/one way
Los Angeles International Airport (LAX)380 World WayLos Angeles, CA 90045Distance: 35 miles
Super Shuttle: $17 per person/one way
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