Become more strategic about your online program growth.
Industry data demonstrates that the supply of online programs is now growing faster than demand, and competition for students in the online learning space has become fierce. Institutions that are not proactive and strategic in growing and sustaining their online program offerings will lose out in years to come in this densely populated market.
Join us for a conference that will help you apply a more strategic lens to the way you are currently operating and growing your online programs. Our expert instructors, who represent both public and private institutions with a variety of different degree, non-credit, and certificate programs, will help you address following questions:
This conference has been designed for institutions who wish to grow their online programs, either at the institutional or the individual college level. Both institutions just starting out in the online learning area AND institutions with an established array of online programs in place that are looking to grow or scale even further, will benefit from this event.
Contact Sarah Seigle, Program Manager at Sarah@academicimpressions.com or 720-988-1216 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
Learning Outcome:After participating in this conference, you will be able to take a more strategic approach to growing your online programs.
In our opening session, we will review key industry data and trends surrounding online program growth and potential in higher education. We will review specific examples of institutions that have pursued and achieved online program growth, and will have a conversation as a group around the following questions:
In this session, we will explore the topics of differentiation and value as they relate to your branding and marketing strategies for your online programs. Specific questions to be explored include:
Bob led Gray's entry into the education industry and the development of Gray's proprietary industry databases and service offerings. He has worked with all of Gray's education clients, consulting Presidents, CEOs, and CMOs on business strategy, pricing, location selection, and program strategy. He is an expert in business strategy, marketing, sales and high-tech distribution channels. He has helped AT&T, Avaya, American Express, Dex Media, Qwest Communications, HP, IBM, and other clients to develop growth strategies, enter new markets, and build their sales and channel organizations. He has also led efforts that have eliminated tens of millions of dollars in cost, particularly in sales and channel management. He is a published author, whose articles have appeared in the Wall Street Journal, Sales and Marketing Management, and other publications around the world. He received an MBA, with honors, from Harvard Business School and a BA, magna cum laude, from Harvard College.
Dr. Betts has over 20 years of experience in higher education serving in key leadership positions within private, public, and for-profit institutions as a program director, Senior Director for e-Learning, Director of Online & Blended Learning, and Chief Academic Officer. She has also served as a Trustee at a research university. Dr. Betts’ expertise is in higher education, online and blended learning, curriculum and instructional design, strategic planning, and evaluation. Her research focus is on online and blended learning, Online Human Touch/high touch, Brain-Targeted Teaching, 21st century skills, workforce/career development, student/faculty retention, eAdvising, eStudent Affairs, accessibility, and faculty development. Dr. Betts is a reviewer for a regional accrediting organization, an accreditation peer evaluator for the Middle States Commission on Higher Education, a Quality Matters certified peer reviewer, and an instructor for the Online Learning Consortium Advanced Certificate program. Dr. Betts has received distinguished national awards for her work in higher education and online learning including the CITE 2015 Award by Pearson for Excellence in Online Administration. Dr. Betts has also been a keynote speaker at conferences and government-supported events in Sweden, South Korea, Canada, and across the United States.
Liz also serves as Executive Director of Online Learning & Services at St. John’s University, where she leads academic initiatives in the development of digital learning strategies and fully online and hybrid programs of study. Ciabocchi provides leadership in the use of technology associated with on-campus instruction; supervises the Office of Online Learning & Services; co-chairs the University Assessment Committee; and serves as a member of the Middle States Steering Committee, Academic & Administrative Assembly, and Provost’s Council. Ciabocchi teaches in the Department of Administrative and Instructional Leadership in the SJU School of Education. She serves on the Board of Directors for the Online Learning Consortium, and frequently presents at conferences on institutional leadership and strategy, and online learning leadership. Ciabocchi also serves as an accreditation evaluator for the Middle States Commission on Higher Education.
Ciabocchi holds an Ed.D. in Higher & Postsecondary Education from Teachers College, Columbia University, a D.C. from New York Chiropractic College, and a B.S. in Biology from the University of Scranton. She was named an OLC Fellow in 2015.
Dr. Cook has been published in several national educational publications. She is a co-author of the UPCEA (University Professional & Continuing Education Association) Hallmarks of Excellence in Online Leadership and led the development of the Hallmarks of Excellence in Online Leadership Growth Maturity Assessment. She teaches online in the Masters of Arts in Education graduate degree program at University of Illinois Springfield. Her current research agenda includes exploring learning and professional development through a heutagogical lens and the impact of a systems approach for online leadership.
Dr. Cook has served on several regional and national boards and committees, as well as having been a long time member of the Illinois Council on Continuing Higher Education (ICCHE) serving in multiple roles on the Executive Board; is a board member for the UPCEA; has served as a mentor for the Association for Continuing and Higher Education (ACHE); and is a member of the Online Learning Consortium (OLC).
Erika Veth has ten years of experience working in higher education in both faculty and administrator roles. In addition to her current role, she has a breadth of experience in the field of distance education, including teaching online and hybrid courses at the University of Alaska Anchorage, and working as an Online Support Services Manager. Veth currently teaches an online graduate course at Oregon Tech and is wrapping up the dissertation phase of her Doctorate in Education in Higher Education Leadership and Management at Capella University. Strategic planning for online growth, in alignment with Veth’s doctoral dissertation (Marketing and Recruitment for Online Program Enrollment Growth at Small Public Universities), has proven fruitful, as fully online program enrollment has leapt from years of minimal or flat enrollments to more than doubling during her time as leader of the online campus. Veth has also worked to improve Oregon Tech Online’s services, including the development of a Faculty Recording Studio, use of telepresence robots to increase accessibility for students who are place-bound and desiring synchronous course access, and initiating a plan for digital badging and micro-credentialing.
Sheraton Gunter Hotel205 E Houston AveSan Antonio, TX 78205
To reserve your room, please call 210-227-3241. Please indicate that you are with the Academic Impressions group to receive the group rate.
The rate is $149 for single or double occupancy, plus applicable tax.
A room block has been reserved for the nights of October 3, 4, and 5, 2017.
Make your reservations prior to September 1, 2017. There are a limited number of rooms available at the conference rate. Please make your reservations early. Rooms are subject to hotel availability.
History meets luxury at this downtown San Antonio hotel. When you stay at Sheraton Gunter Hotel, you'll be able to experience the signature Sheraton amenities, onsite dining including Market on Houston and Bar 414, and be steps away from world-class attractions. The River Walk, the Alamo, the Majestic Theatre, Tobin Center for the Performing Arts, and Convention Center are just blocks away.
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