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Overview
International students play an important part in institutional recruiting strategies because of their contributions to mission, campus diversity, and net tuition revenue. However, as the global community shifts and as certain regional economies shrink and grow, enrollment managers are challenged to find ways to keep their recruitment efforts fruitful, cost effective, and mission-focused.
Join us to explore the core components of a comprehensive international student recruitment strategy including best practices for outreach, communications, onsite travel, use of agents, and assessment techniques. You will also hear about current geo-political and economic trends that affect international recruiting in different sectors.
Who Should Attend
This program is designed for enrollment, admissions, and marketing professionals who are considering expanding or re-assessing their international student recruitment efforts for the fall of 2010.
Program Agenda
Monday, March 15, 2010
| 12:30 – 1:00 p.m. |
| Registration |
| 1:00 – 1:15 p.m. |
| Opening Comments |
| 1:15 – 2:30 p.m. |
| Trends in International Student Recruitment |
This opening session will provide a broad overview of current global trends and how they affect international student recruitment in different sectors of the world. Participants will learn which international regions are producing the highest demand for post-secondary education, and how this information can shape and inform institutional recruitment planning. |
| 2:45 – 4:00 p.m. |
| Current Trends and Institutional Strategy: Opportunities and Challenges |
In addition to understanding current global trends, institutions also need to understand political barriers that may impact recruitment in certain countries. Participants will review the role of local and regional politics, as well as the impact of embassies, US and international VISA policies, and other factors in the post 9-11 world that impact international student recruitment. In addition, participants will explore the benefits of international student recruitment and the positive impact these students have on institutional diversity and net revenue |
| 4:00 – 5:30 p.m. |
| Assessment and Planning |
Based on the information provided in the first two sessions of day one, participants will examine their current international recruitment and student support strategies to assess challenges and opportunities for improvement. Faculty will work with institutions to help them re-craft target market areas that might result in increased yield and improve student support services once they have arrived on campus. |
| 5:30 – 6:30 p.m. |
| Networking Reception (included in registration) |
Tuesday, March 16, 2010
| 8:00 – 9:00 a.m. |
| Continental Breakfast (included in registration) |
| 9:00 – 10:30 a.m. |
| Considering What you Want to Communicate |
The information an institution provides to international students and their parents is critical to each student's decision to enroll. This session will review effective communication techniques by market and culture and also explore the role of social media, institutional websites, and direct marketing campaigns. |
| 10:45 a.m. – 12:15 p.m. |
| The Agent: Beauty or Beast? |
Enrollment and budgetary pressures are causing schools to re-evaluate their use of recruiting agents to help them with their enrollment efforts. Depending on the market and the reputation of the organization, international agents can provide a huge benefit or can be a hindrance if they don't properly communicate important information. Participants will hear about the benefits and challenges of working with agents and hear perspectives from their peers so that they can make an informed decision on whether and how to employ agents that supports their institutional mission and strategy. |
| 12:15 – 1:30 p.m. |
| Lunch (included in registration) |
| 1:30 – 3:30 p.m. |
| Recruiting Through International Travel vs. Armchair Recruiting |
The ability to personally connect with your target market can give your recruitment strategies a boost, but travel can be costly and it requires research and planning for your institution to be successful. Drawing upon the experiences of faculty members, this session will discuss the challenges and advantages of recruitment travel and armchair recruiting. Participants will learn to assess the costs and benefits of both approaches and determine how and when to incorporate the approaches into their strategies. |
| 3:45 – 5:00 p.m. |
| Using Your International Alumni as Recruiters |
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International alumni can be some of your most effective recruiters, particularly in light of current economic trends and in light of cultural expectations about education. This session will help participants understand the risks and benefits of a peer recruitment program and to determine if this strategy can be successfully adopted at their institutions.
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Wednesday, March 17, 2010
| 8:00 – 9:00 a.m. |
| Continental Breakfast (included in registration) |
| 9:00 – 10:15 a.m. |
| Supporting the International Student on Campus |
Successful recruitment and enrollment of international students is only one part of the success equation. Once students are on campus it's important that they have the tools to succeed financially, socially, and academically. Enrollment professionals need to understand the barriers that students face on campus and to effectively communicate about campus support services to prospective students. |
| 10:15 – 11:45 a.m. |
| Next Steps |
During this last session, participants will review the ideas generated by the faculty and begin to develop a set of next steps to develop a coordinated international recruitment effort. |
| 11:45 a.m. – 12:00 p.m. |
| Conclusion and Final Q and A |
Instructors
 Martin Bennett, EducationUSA Marketing Coordinator, Institute of International Education
Marty is the first EducationUSA Marketing Coordinator for the Institute of International Education. He brings significant experience in international student recruiting and education, having served in the field for Marquette University, St. Mary's College, and Ball State University. In his current role with IIE, Marty is responsible for the EducationUSA network and establishing stronger partnerships with the US higher education community in meeting the international education priorities of accredited colleges & universities.
 Paula Brugge, Associate Director of Admissions, University of Minnesota - Twin Cities
Paula oversees all admissions services for undergraduate international students. In 2004 she led the team that designed and opened the Transfer and International Admissions Welcome Center at the University of Minnesota, a space that serves as the on-campus outreach center for prospective transfer and international students. Paula has worked in higher education for 25 years, as an instructor in Scandinavian languages and literature for 10 years at Minnesota State University Moorhead, and for the past 14 years at the University of Minnesota - Twin Cities as prospective student advisor, transfer credit evaluator, coordinator and assistant director for transfer credit and processing operations, and as associate director responsible for international admissions, transfer recruitment, prospective transfer advising, outreach to community colleges, and transfer credit processing.
For the past year, she has had direct responsibility for all services related to international undergraduate admissions, and is a member of campus-wide international recruitment and enrollment management teams. The University of Minnesota has seen a dramatic increase in its international application pool over the past 5 years, and the work of recruiting, admitting and serving this important population has been an invigorating challenge for the campus.
 Shona Perry-Maidment, Director of Student Recruitment, Memorial University of Newfoundland
Shona has been involved with student recruitment for 14 years and is currently the director of student recruitment at Memorial University of Newfoundland, in St. John's, Newfoundland and Labrador, Canada. Having been one of Memorial's first student recruitment officers and now in her administrative capacity, she has seen many changes in recruitment practices at the institutional and also at the provincial, national, and international levels. She is chair of the Canadian Higher Education Committee within the Council of International Schools and works with university members to offer international tours/services.
Note: This program is subject to change without notice.
Location Information
| Date and Location: |
March 15-17, 2010 :: Baltimore, MD |
| Hotel: |
Room Rate: |
Room Block Dates: |
Rate Available Until: |
Hyatt Regency Baltimore, 300 Light Street, Baltimore, MD 21202
To reserve your room, please call 410-528-1234. Please indicate that you are with the Academic Impressions group to receive the group rate. |
The rate is $175 for single or double occupancy, plus applicable tax.
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A room block has been reserved for the nights of March 14-18, 2010.
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Make your reservations prior to February 22, 2010. There are a limited number of rooms available at the conference rate. Please make your reservations early. |
| Additional Information: |
The Hyatt Regency Baltimore is a harbor hotel, a getaway in the heart of Charm City. The hotel has immediate access to some of the most spectacular downtown Baltimore attractions. It is located 10 miles from Baltimore Washington International airport (BWI).
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Registration Information
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Questions
Call us at 720.488.6800 to help determine if this event is right for you.
Registration
For instant registration, register online or call 720.488.6800. Register Three, Send the Fourth Free!
Registration fee includes: full access to all conference sessions and materials, access to the networking reception on Monday, breakfast and lunch on Tuesday, and breakfast on Wednesday, as well as refreshments and snacks throughout the conference.
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Register Online
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