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OVERVIEW
The recent economic downturn has only increased the complexity and competitiveness of 21st century fundraising. Join us in San Diego to experience a highly-rated, two-day session on an innovative and comprehensive approach to securing major gifts.
Situating the seminar in the cultural phenomenon he calls the "American Philanthropic Revolution," Jim Langley, vice president of advancement at Georgetown University, explores all phases and aspects of the development process, including:
- Identification
- Prospecting
- Discovery
- Creative engagement
- Project assignment
- Solicitation
- Stewardship
WHO SHOULD ATTEND
All professionals directly responsible for cultivating and raising major gifts - including senior development officials, major gift officers, academic leaders, and board members - will gain a new perspective on effective fundraising work.
WHAT YOU WILL LEARN
Jim will show you how to determine donor interest and align it with your institution's strategic objectives. His system will help you question the efficacy of many established practices and, through the use of case studies, demonstrate more rewarding and realistic ways to work with prospects. You will leave the event with a more compelling vision for securing the resources necessary to advance your institution's mission.
A TEAM EFFORT
This event offers a unique opportunity to systematically re-think - from prospecting to stewardship - your approach to securing transformational gifts for your institution. As such, we recommend bringing a team including senior advancement leaders, gift officers, academic leaders, board members, and presidents.
CFRE CONTINUING EDUCATION CREDITS
Full participation in Mastering the Major Gifts Process is applicable for 13.75 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.
Testimonials
"This was not your standard fundraising conference. Creative and innovative solutions to old problems were offered. Jim's flexibility in allowing participants to help shape some of the discussions was novel and very effective."
Julia Horn, Director of Development, University of Montana Foundation
"I've attended several other conferences over the past six years and this, by far, was absolutely the best in terms of information acquired, content, and presenter."
Tim Brennan, Vice President of Institutional Advancement, D'Youville College
"Excellent conference! The speaker was clear and concise and full of marvelous ideas for us. His experience in three very different universities made his insights applicable for all. I will highly recommend Academic Impressions conferences to our deans and other administrators."
Anne S. Wright, Major Gifts Officer, Elon University
"This class is a must-attend for seasoned development officers and deans. It offers fresh ideas and helps to explain the unsolved mysteries of fundraising."
Gregory Gibbs. Director, Development, College of Engineering, University of California, Davis
"This conference provided excellent subject-specific coverage for all North American educational institutions who are interested in improving their fundraising capacity."
Brian D. Campbell. Director, Resource Development & Director, Foundation, Confederation College
Have questions about this event? Please call us at 720.488.6800