OVERVIEW

Higher education marketing professionals are under tremendous pressure to prove the effectiveness of their marketing and branding initiatives. To ensure continued funding, marketing offices must measure return on investment and communicate success to the right people.

This webcast will provide you with a step-by-step primer of how to measure the return on investment for integrated marketing and branding initiatives. You will learn best practices and potential pitfalls, and also review multiple examples of how ROI has been successfully measured at other institutions. Attendees will also review several measurement templates that can be adapted to their own institutional marketing and branding efforts.

WHO SHOULD ATTEND

This webcast is designed for higher education marketing and communications professionals who want to more effectively measure ROI of their integrated marketing and branding campaigns. Vice presidents and directors of marketing, as well as others with marketing-related duties, will find the balance of expert perspective and useful tools and resources to be a major benefit to advancing their efforts.