OVERVIEW

As the population of prospective adult students grows, higher education institutions are responding by creating new programs and trying to differentiate themselves from the competition.

This archived webcast will offer the opportunity to learn how schools that serve adult students can differentiate themselves from competitors. You will learn:

• Why today's adult student selects one school over another
• The media habits of today's adult students
• How to identify your competitors for prospective adult students
• Twelve strategic areas in which schools can differentiate their adult programs and the corresponding tactics for doing so

TARGET AUDIENCE

This archived webcast will provide practical pointers for administrators looking to maximize the return on their marketing dollars. This includes senior staff members, chief academic officers, marketing directors, deans, and program-specific directors who work with adult programming in the credit, noncredit, and workforce development areas.

Academic Impressions recommends that the heads of individual programs or schools participate in order to take full advantage of the information offered.