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OVERVIEW
Your website navigation is clear. Your content is on target with what interests your audience. But your website still isn't engaging your visitors in the way you'd like.
If the writing style on your site is not web-friendly, your most important audiences may not receive your messages. And even in today's social media world, your official website remains your most valuable online marketing tool.
Join us to explore the common pitfalls of web writing and how they can derail your site's effectiveness. Throughout the program, examples from higher education websites will be used to highlight best practices and demonstrate the value of a designated web editor to your online marketing team. You will learn how to use web writing and content presentation principles to increase your site's effectiveness and search engine visibility.
WHO SHOULD ATTEND
Communications professionals and web authors looking to communicate their messages to key audiences via the web will learn:
- What web audiences look for
- Copywriting principles specific to the web
- Tips for updating current web content
- Search engine optimization basics
Web designers seeking basic content presentation principles will also benefit from this webcast.
Testimonials
"This presentation changed forever the way I look at Web pages."
"As the University of Victoria's new Web Writer, one of my mandates is to train staff in writing for the web. I had 30 of them attend this webinar, and it was very well received."
"This conference was very informative and useful, even with the knowledge that I already have. I thought the speaker chose good real world examples that allowed me to see how others have utilized the ideas that he was talking about."
"I found the webinar very helpful, particularly the parts about formatting your press releases or message for the web. It was helpful having side-by-side examples of what works and what works better."
Have questions about this event? Please call us at 720.488.6800