Overview:

The field of raising money online has proven challenging for higher education. Some donors resist the online environment, and schools are reluctant to shift funds away from traditional fundraising tools.

This on-demand webcast shows you how one school has successfully incorporated an effective online fundraising program into their annual fund. Francine Cronin walks you through her experience of developing a strong online fundraising component for the annual giving program at Emory University. She started her online program on a shoestring budget and built the program incrementally as Emory received more and more gifts online. Francine shares her approach and discuss how it can translate for different-sized schools.

Target Audience:

Directors and assistant directors of annual giving will gain tactics and strategies from this illustration of how to start and develop an online fundraising component for the annual fund.

Program Agenda:

Instructor:

Francine Cronin, Senior Associate Vice President for Annual Giving, Emory University

With almost 20 years of experience in higher education fundraising, Francine has spent the last 5 years at Emory University. During that time, the annual fund has more than doubled from $3.6 million in fiscal year 2002-03 to $8.4 million in fiscal year 2006-07 and participation has grown from 25% to 37%. Before coming to Emory, Francine worked in annual giving at Rochester Institute of Technology, with an active role in RIT's $100 million five-year capital campaign. Francine also served as director of development & alumni relations at SUNY Institute of Technology at Utica/Rome for over 8 years before coming to Emory.

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