Overview:

While most university-based continuing education (CE) units have self-supporting financial structures, recent declines in state support and increases in costs have pushed institutions to rely more heavily on income generated by CE organizations. Unlike most other instructional university units which are provided funding under fund accounting conventions, CE organizations must generate their sustaining funds themselves. This difference in funding models produces differences in the management information and financial structures of CE units compared to other university operations. Deans and directors of continuing education organizations should be fully knowledgeable about these differences and the structure of effective financial management systems for resource generating units.

This two-part webcast will show you how to use the financial information that is so critical to decision-making in continuing education units. In Session I you will learn practical ways of forecasting revenue and allocating indirect costs in CE. In Session II you will learn how to create a CE program/course business plan, understand the elements of a sound CE financial management system, and learn how to communicate financial information for the greatest effect.

Target Audience:

This program is designed for CE deans, directors, and senior management; CE program planners and managers; CE administrative unit managers; and others who may have some responsibility related to the financial aspects of CE.

Using Measurement in Continuing Education Decision-Making

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Program Agenda:

Instructor:

Gary Matkin, Dean of Continuing Education at the University of California, Irvine

In his position, Gary oversees university extension, summer session, and the UCI Distance Learning Center, which provides centralized services to UCI units interested in offering online programs. With a combined budget of $42 million, Extension offers 2,400 courses a year to approximately 35,000 students. Prior to becoming dean at UCI, Gary was associate dean of university extension at UC Berkeley. He also serves as Principal Investigator for several foundation grants. He regularly consults with US universities and international organizations on subjects of continuing education administration, distance and online education, and regional economic development. An author of three books, Effective Budgeting in Continuing Education, Technology Transfer and the University, and Using Financial Information in Continuing Education, Gary has also written numerous articles and papers on the subjects of continuing education, distance learning, and university economic development.

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