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Overview:
Community colleges are eager to build annual giving programs, but limited financial and personnel resources can hinder solicitation and donor stewardship efforts. Effective planning and strategic effort can help community colleges overcome limited resources, avoid pitfalls, and create lasting and profitable annual giving programs.
Whether you are growing your community college's annual giving effort or are just beginning one, this introduction offers an overview of what it takes to create a successful program. The planning and launch of Monroe Community College's annual giving program serves to illustrate key concepts and considerations to keep in mind when developing your own program.
Target Audience:
Community college foundation directors and officers looking to start or grow annual giving will identify key considerations and necessary resources to build a strong and consistent annual giving program.
Program Agenda:
| ON-DEMAND Presentation |
| Live Session Took Place On Tuesday, April 1, 2008 |
- The community college annual fund
- What's unique?
- Investment up front
- ROI
- Creating a case
- Elements of a strong case
- Examples
- Which constituents to start with?
- College leaders
- Board/Trustees
- Prominent alumni
- Community leaders
- Methods of reaching constituents
- Personal solicitation
- Direct mail
- Telemarketing
- Email
- Renewal/Upgrade
- Setting expectations
- Stewardship
- Giving clubs
- Are you ready?
- What is your situation?
- What resources do you have?
- Moving forward
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Instructor:
Mark J. Pastorella, Director, Annual, Alumni and Planned Giving, Monroe Community College Foundation
Mark oversees an annual fund that has raised over $4 million and secured 22,000 gifts since its inception. He has seven years' experience working with alumni, parents, corporations, faculty, and friends to secure annual support in excess of $400,000, manage a broad telemarketing campaign reaching 20,000 alumni, and develop a direct mail program to support leadership and corporate giving. Mark also has extensive alumni programming experience that includes volunteer recruitment and management and implementation of successful reunion, homecoming, and alumni weekend activities. His expertise includes managing a planned giving, bequest, and gift annuity program and 10 years' experience as a personal financial advisor.
Ordering Information:
Ordering
Order online using our secure ordering system, or call 720.488.6800. After ordering, you will receive a confirmation of payment or an invoice, depending on method of payment. All audio is streamed on your computer speakers using your computer's sound card. |
Shipping
A CD-ROM version of the archive will be mailed within 3 business days of the time the order is placed. Shipping within the United States and Canada is free of charge. For orders shipped outside the United States and Canada, an additional $35 USD will be charged. |
Order Online:
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