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Overview:
A speakers bureau is a low cost way to build community relations and establish a positive image for your college or university. But a recent survey of four-year public and private institutions showed that 9 out of 10 respondents said their speakers bureaus were only "somewhat effective" or "not very effective."
The Building and Managing an Effective Speakers Bureau on-demand web conference teaches you how to make significant improvements to your existing bureau or how to create one that generates results from the very beginning. Designed to walk you through a practical planning process, this program addresses:
- Building a rationale for your speakers bureau
- Speaker selection
- Promotion and advertising
- Active management
- Measurement
Target Audience:
This web conference is designed for public relations, advancement, communications, marketing, media, and alumni relations professionals looking for ideas on how to create a new speakers bureau or improve the effectiveness of an existing one.
Program Agenda:
| ON-DEMAND Presentation |
| Live Session Took Place On Tuesday, April 11, 2008 |
- Building a rationale
- Steps for determining the "why", not the "how" behind a successful bureau
- Other considerations
- Budget
- Long-term strategies
- Phases of growth
- Exit strategies
- Speaker selection
- Different rationales demand different types of speakers
- Matching your speakers with your long-term goals
- The "who" and the "how" concerning this sensitive issue
- Promotion and advertising
- Aggressive promotion is needed to assure sustainability
- Lessons learned
- Cost-effective, proven methods for getting the word out
- Active management
- A passive management approach does not work
- Critical tasks associated with actively managing a speakers bureau
- Measurement
- Establishing key measurements that give a clear picture of success
- Identifying where and when to make improvements
- Determining how often the measurements must be taken and reported
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Instructor:
Ronald J. McCall, President, Executive Communications
Ron McCall is a communications counselor with recognized expertise in aligning leadership communications with an organization's strategic objectives. His clients include some of the most notable companies on Fortune's Global 500, state and federal agencies, and major non-profits. He has produced conferences and seminars on high-level communications at Harvard University, Emory University, and for CASE. Ron has also presented at the annual meetings of the National Association of Independent Colleges and Universities and at the American Association of Community Colleges.
Ordering Information:
Ordering
Order online using our secure ordering system, or call 720.488.6800. After ordering, you will receive a confirmation of payment or an invoice, depending on method of payment. All audio is streamed on your computer speakers using your computer's sound card. |
Shipping
A CD-ROM version of the archive will be mailed within 3 business days of the time the order is placed. Shipping within the United States and Canada is free of charge. For orders shipped outside the United States and Canada, an additional $35 USD will be charged. |
Order Online:
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