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Overview:
Now is the time for your shop to build the structures necessary to insulate itself from future fundraising downturns. A strong student and young alumni philanthropy program can provide that protection. However, studies have shown that you will lose most of your shop's senior giving work and a wide percentage of your young donors unless you can keep those donors giving over several consecutive years following graduation.
This on-demand webcast will help you consider a fresh method of growing and retaining these student and young alumni donor numbers. You will be introduced to a non-traditional "no-amount" pledge-based program that achieved great success and how you can apply it to your institution. Specifically, you will learn:
- The background and results of Maryville College's program
- How Maryville's program differs from traditional pledge-based programs
- How to:
- Introduce the program from scratch
- Use an existing senior gift committee and events to market the program
- Handle the program's unique prospect objections
- Retain members over time
- Scale the program for a larger or decentralized shop
Target Audience:
Annual giving professionals charged with cultivating student and/or young alumni givers will learn how to re-approach the pledge concept to grow donor ranks and create a deep bench of future prospects.
Program Agenda:
| ON-DEMAND Presentation |
| Live Session Took Place On Wednesday, April 1, 2009 |
- Institutional context
- Program introduction date and mission
- Rationale
- Participation background and goals
- Trends in consecutive giving
- Conversation-changing goals
- Numbers before and after
- Messaging your program
- Key components to introducing your program
- The diploma-as-stock analogy
- Stressing participation
- Joining a club
- Marketing your program
- Using your senior gift committee
- Integrating your message into existing events
- Using pledge cards and promise awards
- Handling objections
- Creating exclusivity
- Treating membership as insurance
- Base commitment concerns
- Retaining your members
- Developing creative reminders
- Tieing young alumni events to the program
- Using effective direct mail
- Scaling for a larger or decentralized institution
- Details of similar programs from other institutions
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Instructor:
Jason D. McNeal, Consultant, Gonser Gerber Tinker Stuhr, L.L.P.
With over a decade of higher education advancement experience, Jason recently joined the professional staff at Gonser Gerber Tinker Stuhr. Before taking on his current role, he served Maryville College in multiple positions, including vice president for development and vice president for advancement and community relations. During his time at Maryville, Jason directed the institution's $83 million "Our Window of Opportunity" campaign, designed to increase the college's annual fund and endowment along with improving its fine arts and humanities positioning. A presenter on advancement topics nationally, he is the current development chair of the Blount County Public Library system and past development chair of the Tennessee Valley Chapter of Big Brothers/Big Sisters.
Ordering Information:
Ordering
Order online using our secure ordering system, or call 720.488.6800. After ordering, you will receive a confirmation of payment or an invoice, depending on method of payment. All audio is streamed on your computer speakers using your computer's sound card. |
Shipping
A CD-ROM version of the archive will be mailed within 3 business days of the time the order is placed. Shipping within the United States and Canada is free of charge. For orders shipped outside the United States and Canada, an additional $35 USD will be charged. |
Order Online:
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