|
Overview:
Senior gift programs can play a significant role at your institution: they help transition students to be philanthropic alumni and cultivate student philanthropy by highlighting senior giving as an example for underclassman.
This 2-session on-demand program will walk you through the steps, from building support for your program to transitioning senior giving to young alumni giving. A variety of senior gift examples from diverse institutions are presented. Session one shows you how to set up your senior gift program and all the decisions you'll need to make in the process, and session two looks more closely at what data to track and how, so that you can gauge how successful your program is. Session two also discusses how you can transition senior giving to continued giving as young alumni.
Target Audience:
Directors, associate directors, and assistant directors of annual giving will acquire techniques and will learn the considerations necessary for implementing a successful senior gift program and transitioning senior givers to alumni givers.
Program Agenda:
| ON-DEMAND Presentation |
| Live Session Took Place on Tuesday, May 6, 2008 |
Setting up Your Senior Gift
- Building support
- Getting buy-in
- Creating a proposal
- Budget
- Senior gift committee
- Ways to get involved with current students
- Using current groups of starting from scratch
- Creating member job descriptions
- Recruiting and retaining
- Peer to peer solicitation training
- The gift
- Gift options: tangible, bucket funds, unrestricted, or mixed
- Defining what your mission allows
- Pitfalls in pledges and deposit deferral
- Developing the senior gift campaign
- Educational message
- Logos/branding
- Events
- Communication
- Rewarding
|
| ON-DEMAND Presentation |
| Live Session Took Place on Thursday, May 8, 2008 |
Tracking and Transitioning Giving
- Tracking gifts
- Benchmarking
- What to track and how to track
- Example data and stats
- Transitioning student to alumni giving
- Gift presentation via reunion events
- Stewardship
- Asks 1 to 5 years out/segmentation
- Identifying and maintaining senior leadership
- Top 5 to 10 problems encountered in senior gift
- Getting senior data
- Developing relationships on campus
- Building a tradition (if it is a new program)
- Budget constraints
- Staff resources
- Benchmarking
- Gaining student commitment
|
Instructor:
Janine Kraus, Director of Annual Giving, Texas Christian University
Janine is responsible for administering a comprehensive annual giving program to include annual solicitation appeals, programs, and projects. Prior to this position, Janine served as director of student and young alumni programs, where she was responsible for philanthropy education programming for undergraduate students, the senior class gift, and solicitation of young alumni. Before coming to TCU, Janine spent over 4 years in alumni relations at the University of North Texas. Her alumni relations experience includes volunteer management, alumni operations, alumni events, and student involvement.
Ordering Information:
Ordering
Order online using our secure ordering system, or call 720.488.6800. After ordering, you will receive a confirmation of payment or an invoice, depending on method of payment. All audio is streamed on your computer speakers using your computer's sound card. |
Shipping
A CD-ROM version of the archive will be mailed within 3 business days of the time the order is placed. Shipping within the United States and Canada is free of charge. For orders shipped outside the United States and Canada, an additional $35 USD will be charged. |
Order Online:
|
