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Overview:
Our economic turmoil has placed increased pressure on fundraisers and researchers to show results faster. While friction between these two groups is nothing new, this recent pressure has only ratcheted up the strain on their working relationships. Now is the time to refocus your efforts on relaxing this tension to achieve greater harmony and better performance during these difficult times.
Consider new methods of improving the relationship between your fundraisers and researchers. In this on-demand webcast, you will learn to:
- Identify and address the traditional obstacles to improving the relationship
- Set reasonable shop goals for improving the relationship
- Use direct and indirect and overt communication to further the relationship
- Move from a region-based to more efficient fundraiser-based research model
- Apply the lessons to different shop scenarios, including:
- Centralized vs. decentralized environments
- Scaling for fewer resources
- Managing around campaigns and other special projects
Target Audience:
This event is designed to bring together shop stakeholders who manage either fundraisers or researchers to help form on-going successful partnerships. As such, we strongly encourage managers of both groups to view this on-demand webcast.
Podcast
Unlike in recessions past, your shop is likely under pressure to cut costs in ways previously deemed unthinkable – including the use of furloughs and layoffs. All too frequently, these types of cuts are coming at the expense of advancement services staff, placing more pressure on these professionals to continue to provide the same level of service to their front-line counterparts even with an increased fundraiser to researcher ratio.
Download our Building Effective Fundraiser/Researcher Partnerships Podcast to gain expert insight on how to respond to this increased economic pressure on your shop's current relationships.
Download this podcast now
Program Agenda:
| ON-DEMAND Presentation |
| Live Session Took Place June 25, 2009 |
- Breaking down the traditional role-based problems
- Addressing common barriers to success
- Overcoming the traditional role problems
- Time
- Closing the respect gap
- Setting good overall goals for your effort
- Increasing researcher visibility
- Demonstrating the value-added of research
- Creating relational, not transactional, communication
- Moving from reactive to proactive research
- Achieving the goals within different shop settings
- Managing up for success
- Centralized vs. decentralized shop issues
- Scaling for fewer budgetary and staff resources
- Managing around campaigns and special projects
- Actualizing the goals: Two successful case studies
- University of Rochester: Using communication techniques to grow a better partnership
- Direct
- Conducting a "listening tour" of staff
- Keeping regular communication/feedback moving with senior
development managers
- Researcher training for effective work strategies with gift officers
- Indirect
- Working with researcher strengths for assignment and skill building
- Leveraging projects that require interaction
- Marquette University: Creating a comprehensive and accountable new structure
- The inception of the model
- Obtaining buy-in and agreement
- Implementation as part of an enhanced prospect management
process
- Pitfalls encountered
- Personality and work-style differentials
- Striking a balance of reactive and proactive research
- Results and ongoing challenges
- Addressing your shop's unique conditions
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Instructors:
Elizabeth Dollhopf-Brown, Senior Director, Research and Prospect Management, University of Rochester
Responsible for managing Rochester's prospecting and data mining efforts, Elizabeth previously served as director of prospect analysis and research at Marquette University. At Marquette, she was responsible for leading the transformation of the department from a reactive support function into a fully integrated and proactive unit working as a strategic partner with campaign planning staff, senior management and development officers. Before assuming that role, Elizabeth focused her professional efforts on annual giving, including serving as director of the Marquette Fund.
Holly Hamilton, Senior Director, Strategic Initiatives, Marquette University
In her current role, Holly oversees all development strategic projects and prospect research at Marquette. Before this position, she directed development information, data services, research, and projects as the institution's chief advancement information officer. Holly's other past professional roles include development services in the health care industry along with IT consulting as a programmer project manager. A member of both APRA and CASE, she is a frequent speaker on topics related to collaborative project management and positioning research within development infrastructures.
Ordering Information:
Ordering
For instant ordering, call 720.488.6800 or order online. After ordering, each viewer will receive a confirmation of payment or an invoice, depending on method of payment. A CD-ROM version of the archive will be mailed within 48 hours of the time the order is placed. All audio is streamed on your computer speakers using your computer's sound card. |
Shipping
A CD-ROM version of the archive will be mailed within 48 hours of the time the order is placed. Shipping within the United States and Canada is free of charge. For orders shipped outside the United States and Canada, an additional $35 USD will be charged. |
Order Online:
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