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Overview:
North America has long been a destination of choice for international students, but competition is increasing and foreign students now have more choices in their home countries and abroad. Successful international recruitment is still possible, but it requires a coordinated approach. Each tactic must be planned and executed so that it resonates with your target markets and makes the most of your limited resources.
This webcast series will provide you with a 101/201 level overview of tactics and best practices you can use to bolster your international recruitment efforts.
Session 1 - Armchair Recruiting
You'll learn how armchair recruiting methods - print publications, electronic and web-based communications, and existing agencies - can be used to cost-effectively reach prospective international students.
Session 2 - International Travel
You'll learn how international travel can be used to recruit international students. Topics to be discussed include the pros and cons of tour organizations and established recruiting fairs, working with third-party agents, government agencies, and non-governmental organizations, and tracking your efforts.
Target Audience:
Admissions, enrollment management, and marketing professionals interested in starting their international recruitment efforts and who would like to learn more about how various tactics might benefit their institutions.
Program Agenda:
| ON-DEMAND Presentation |
| Live Session Took Place on Tuesday, July 22, 2008 |
Armchair Recruiting
- Publications
- Types of publications and their uses – One size fits all approach?
- Message development and consistency
- Frequency of contacts
- Tracking your effort
- Web & other electronic communication techniques
- Developing appropriate content
- Publicizing your website
- Utilizing email more effectively
- Considering the effectiveness of IM, blogs, podcasts, etc.
- Tracking your efforts
- Identifying and using existing resources
- Working with govt. agencies, advising agencies and other NGOs from afar
- Advertising in existing publications – when and when not to do this.
- Working with agents from afar – pros and cons
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| ON-DEMAND Presentation |
| Live Session Took Place on Tuesday, July 29, 2008 |
Recruiting via International Travel
- Preparation
- Target markets
- Types of activity
- Timing
- Logistics
- Working with tour organizations & recruitment fairs – the pros and cons
- Who are they and what do they do?
- What do you gain by working with tour organizations?
- What do you lose by working with tour organizations?
- Working with agents - tips and pointers
- Developing criteria for working with agents
- Locating and selecting agents
- Assessing agents' contributions
- Working with government agencies and NGOs
- Embassies
- Study abroad/advising agencies
- Others
- Tracking your efforts/successes
- Tracking through the use of prospect/lead cards
- Responses to publications, advertising
- Tracking website hits and portal use
- Using your inquiry, application, and yield statistics to help make decisions
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Instructors:
Darryl Calkins, Co-Owner & Executive Director, Linden Educational Services, Inc.
A seasoned international recruiter and enrollment manager, Darryl has spent the duration of his career working in higher education. Prior to joining Linden Educational Services, a global leader in international higher education consulting and recruitment tours, he held a number of international recruitment and enrollment management positions. Institutions he served at include Pepperdine University, Washington University in St. Louis, and Loyola University Chicago. Most recently, Darryl served as the dean of enrollment for California Lutheran University.
Sarah Ramisch Stewart, Manager, International Admissions and Recruitment, Carleton University
Sarah has been involved in international education for the past 12 years and currently manages the undergraduate international admissions and recruitment at Carleton University. She studied as an international student in the UK and returned to Canada to work as an international student advisor. Since then, she has worked in both the UK and Canada in international recruitment and admissions and has been involved a wide range of recruitment initiatives in over 40 countries.
Ordering Information:
Ordering
Order online using our secure ordering system, or call 720.488.6800. After ordering, you will receive a confirmation of payment or an invoice, depending on method of payment. All audio is streamed on your computer speakers using your computer's sound card. |
Shipping
A CD-ROM version of the archive will be mailed within 3 business days of the time the order is placed. Shipping within the United States and Canada is free of charge. For orders shipped outside the United States and Canada, an additional $35 USD will be charged. |
Order Online:
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