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Overview:
Parent giving can offer a significant contribution to your annual giving program, but it is frequently overlooked because annual giving professionals assume that since parents are paying tuition for their child, they will not be willing to invest more in the institution. Many parents, though, are happy for a chance to volunteer or contribute monetarily to ensure their child has the best college education possible.
Learn the process of setting up a parent giving program. Topics include:
- Identifying parent prospects
- Developing an appeal for parents
- Reaching out to parents
- Getting started
Target Audience:
This event will walk directors, associate directors, and assistant directors of annual giving through the process of developing a parent giving program.
Program Agenda:
| ON-DEMAND Presentation |
| Live Session Took Place August 27, 2008 |
- Getting support for your parent giving program
- Identifying what resources you need
- Identifying who you need support from
- Justifying parent giving
- Developing a parents program
- Finding champion parents
- Develop a purpose/mission
- Setting goals and expectations
- Training parent volunteers
- Identifying parent prospects
- Research
- Personal visits
- Peer list reviews
- Partnering with admissions
- Using events to find prospects
- Developing an appeal
- Connecting parents with their children's education
- Educating on the annual fund
- Recognizing parent giving trends
- Showing what parents' gifts have done
- Policy for parents of alumni
- Reaching out to parents
- Using your academic calendar
- First solicitation
- Communicating with parents
- Create an intra-campus support structure
- Relating disclosure laws
- Connecting parents
- Being a resource for parents
- Getting started
- What to do in the next two weeks
- What to do in the next two months
- What to do in the next six months
- Parent program checklist
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Instructor:
Merritt Crowley, Associate Director, Regional Development, Brown University
Merritt has spent over 15 years in the non-profit fundraising world – 14 in higher education. She has a comprehensive understanding of campaign fundraising, philanthropy, board development, prospect management, and volunteer management as well as over 7 years of staff management experience in comprehensive campaigns ranging from $35 million – $1.4 billion. Until recently, she served as the director of campaign volunteer management and she continues to serve as a consultant to area non-profit organizations and start-ups. Previously, Merritt served as the director of Brown's Parents Leadership Program.
Ordering Information:
Ordering
Order online using our secure ordering system, or call 720.488.6800. After ordering, you will receive a confirmation of payment or an invoice, depending on method of payment. All audio is streamed on your computer speakers using your computer's sound card. |
Shipping
A CD-ROM version of the archive will be mailed within 3 business days of the time the order is placed. Shipping within the United States and Canada is free of charge. For orders shipped outside the United States and Canada, an additional $35 USD will be charged. |
Order Online:
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