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Instructors:

• Susan Jennings, Director, Office of Campus and Community Sustainability, University of Massachusetts Dartmouth
• Victoria Matthew, Director of Program Development, Continuing and Professional Education Division, University of Massachusetts Amherst
• Joy McGuirl-Hadley, Assistant to the Chancellor for Professional and Continuing Education Programs, University of Massachusetts Dartmouth

Summary:

With federal grant money pouring into the development of green jobs, there are significant opportunities for colleges to develop green careers programs. As with any new and rapidly-growing field, there will be disconnects between ready workers and ready jobs, so it is critical that colleges investigate which careers are needed in their local and regional market, identify and harness existing programs and expertise, and work collaboratively across disciplines.

Join us for this two-part on-demand webcast and learn proven techniques for researching local markets and for identifying and leveraging existing resources to create successful green job programming. You will leave this on-demand webcast equipped to complete your own local market research and assemble the right team to develop green job programming.

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Instructors:

• Session 1: Scott VanDeusen, Executive Director, Advancement Programs, St. John's University
• Session 2: Brian Daugherty, Director, Development, University of San Diego School of Law

Summary:

A well-designed leadership giving program provides an institution both a predictable revenue stream and a bridge to connect annual donors to their major giving potential. Unfortunately, these benefits can be washed away if you fail to design your leadership levels thoughtfully or you do not place an emphasis on face-to-face annual solicitation techniques.

This on-demand webcast is designed to help you overcome these challenges by developing the broad leadership giving base that will both support your on-going budget and yield long-term major donors.

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Instructor:

Veronica Diaz, Instructional Technology Manager, Maricopa Center for Learning and Instruction (MCLI), Maricopa Community Colleges

Summary:

Students with demanding schedules and various technology comfort levels, institutions with physical space constraints, and demand for more flexible scheduling options make the hybrid instructional learning model one of the fastest growing delivery modes in higher education. In order to successfully launch a hybrid learning initiative, several components must be in place: a hybrid (re)design faculty development program, pedagogical and technical support of instructional technologies, and a sound institutional implementation plan.

Learn how to address each of these critical components and others including:

• An introduction and overview of hybrid learning: an overview of the model and the 21st century learner
• Guidelines and best practices for institutional implementation: marketing to students, student readiness, copyright, hybrid learning quality assurance
• Ready-to-use hybrid redesign program: seven-components program to be used in assisting faculty members with designing or redesigning a course for the hybrid model

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Instructor:

Jeff Comfort, Executive Director, Principal and Planned Gifts, Georgetown University

Summary:

Learn how to improve your overall fundraising performance through planned giving. With a focus on helping you seamlessly integrate long-term gifts into your cultivation and solicitation strategies, you will learn:

• How a planned gift can increase a major gift
• Which planned gift vehicles match which donor profiles
• How to identify if a prospect can benefit from a planned gift
• Tactics for bringing up a planned gift and making a dual ask
• Techniques to more effectively team with your gift planning colleagues

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Instructor:

Rich Neumann M.S. FMP, Director of Dining Services, Ohio University

Summary:

Learn smarter ways to allocate resources to optimize service levels and maximize revenue returned to the institution.

Dining directors, dining staff, and business officers will learn:

• What are the most important financial and operational data to gather
• Key ratios to analyze to improve service and profit levels
• How to apply these ratios to optimize resource allocation across your dining services operation

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Instructor:

Kevin L. Smith, Scholarly Communications Officer, Duke University

Summary:

A leading copyright law expert discusses Section 108 of the US Copyright Act, which applies to limitations and exclusive rights of digitization and reproduction of library materials and archives. In this on-demand session, topics include:

• Providing photocopies to users
• Providing digital copies to users
• Preserving analog works
• Licensing's impact on the library exceptions
• Interlibrary loan in the 21st century

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Instructor:

Patrick Siegman, Principal, Nelson\Nygaard Consulting Associates

Summary:

Learn how to:

• Assess current parking demand and transportation behaviors and measure the impact of transportation demand management
• Determine future parking demand and costs of new parking
• Assess the most cost-effective mix of investments in parking, transit, bicycle and pedestrian facilities, housing
• Gather ideas for how to accommodate your campus' future growth and meet its unique goals
• Gather ideas for multiple sources of revenue to finance transportation programs

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Instructor:

Brad Ward, CEO, BlueFuego.com

Summary:

This on-demand webcast series provides an in depth, "how-to" approach for using the three most prominent social network sites – Facebook, YouTube, and Twitter. Learn how to select the application that is best for your recruitment strategy and learn practical ways to use each application at different phases of the admissions cycle to increase both yield and enrollment.

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Instructor:

Dave Newport, Director, Environmental Center, University of Colorado at Boulder

Summary:

This on-demand webcast shows you how to:

• Evaluate quality of local offsets
• Find and use local offsets
• Expand the benefits of local offsets for maximum added value
• Integrate local offsets into your broader campus sustainability initiative

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Instructors:

• Elizabeth Dollhopf-Brown, Senior Director, Research and Prospect Management, University of Rochester
• Holly Hamilton, Senior Director, Strategic Initiatives, Marquette University

Summary:

Consider new methods of improving the relationship between your fundraisers and researchers. In this on-demand webcast, you will learn to:

• Identify and address the traditional obstacles to improving the relationship
• Set reasonable shop goals for improving the relationship
• Use direct and indirect and overt communication to further the relationship
• Move from a region-based to more efficient fundraiser-based research model
• Apply the lessons to different shop scenarios

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Instructor:

Darrow G. Zeidenstein, Vice President, Resource Development, Rice University

Summary:

This on-demand webcast will help you begin to evaluate and reapproach your advisory board to maximize its potential. Along with tips on how to get started, you will learn how to:

• Avoid comingling advisory and fiduciary boards
• Settle on a board structure appropriate for your institution
• Clarify duties and responsibilities to advisory board members

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Instructor:

Gene Deisinger, Ph.D., Deputy Chief of Police, Iowa State University

Summary:

This on-demand webcast investigates how to build a threat assessment or intervention team for your campus. Learn to:

• Identify the ideal members of your team
• Determine the roles and responsibilities of its members
• Specify how the members must be equipped to make decisions

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Instructor:

Larry Goldstein, President, Campus Strategies

Summary:

Resource allocation is a challenging exercise in good economic environments and even more so when times are difficult. Aligning an institution's budget with its top priorities results in more effective allocation of limited resources and allows for sustainable progress through a variety of economic conditions.

This on-demand webcast will show you resource allocation approaches that:

• Link institutional planning efforts with practical budgets
• Provide decision-making frameworks for investing in administrative and academic programs

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Instructors:

Joni Petschauer, Director, Western North Carolina Network for Access and Success

Summary:

In this on-demand webcast, learn how to design and deploy a training program that guides peers to effectively manage their roles and successfully partner with faculty and staff.

You will learn how to:

• Involve peers in appropriate ways
• Create a meaningful and effective peer training program
• Prepare faculty to work with peer leaders in the classroom

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Instructors:

Alan S. Hejnal, Director, Advancement Services, University of Richmond

Summary:

The Meeting the Challenges of FERPA in Advancement on-demand webcast will help you understand and meet your shop's obligations. This program covers:

• A brief overview of how FERPA impacts the use of student information
• Which general shop information is covered under FERPA regulations
• How to analyze if a particular piece of shop information is covered or exempt
• How the revised regulations have changed your shop's obligations
• Case studies for particularly troubling yet common information
• How the FERPA requirements fit into your greater regulatory obligations

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Instructors:

Nancy Levandowski, Iowa State University, Dining Services Director

Summary:

Learn deliberate marketing strategies that resonate with your audience and produce meaningful results. This on-demand webcast covers:

• Creating a marketing plan
• Executing your marketing plan
• Creating tactics that will work
• Evaluating your success

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Instructors:

Bill Riffee, Dean & Professor, College of Pharmacy, University of Florida

Summary:

This on-demand webcast shows you how to assess the viability of an online curriculum for an overseas student market. An instructor seasoned in leading distance education programs for an overseas student body offers guidelines on market research, administrative issues, and cost-benefit analysis.

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Instructors:

• Helen L. Chen, Research Scientist, Stanford Center for Innovations in Learning, Stanford University
• Tracy Penny Light, Assistant Professor, St. Jerome's University

Summary:

Faculty, instructional developers, faculty developers, and administrators responsible for student learning and assessment will learn how ePortfolios can:

• Engage students in transformative and authentic learning
• Provide a means for greater accountability in education
• Effectively be used to assess student learning

Participants will learn a framework for thinking about and implementing ePortfolios for learning and assessment on their campuses. In both sessions, related case studies and examples of actual ePortfolios are provided.

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Instructors:

• Joni Petschauer, Director, Western North Carolina Network for Access and Success
• Joe Cuseo, Professor, Director of First-Year Seminar, Marymount College

Summary:

Join us for this two-part on-demand webcast to learn how to design and implement successful First-Year seminars that contribute meaningfully to student performance and persistence. Institutions that are creating a First-Year seminar from scratch and those that are trying to improve an existing program will benefit from this two-part on-demand webcast.

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Panelists:

• Jenny Johnson Wolf, Director of University Communications, Indiana University Southeast
• Jeanne Gosselin, Senior Consultant, Paskill, Stapleton & Lord
• Tim O'Keeffe, Director of Web Content, Colgate University

Summary:

Learn the key decisions that you will need to make at every step of your website redesign project.

Topics included:

• Identifying the scope of your redesign project
• Managing the 'people factor'
• Working with third parties and working through the RFP process
• Using research to guide design decisions
• Testing your site
• Launching your site

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CD-ROM Archive

Panelists:

• Francine Cronin, Senior Associate Vice President for Annual Giving, Emory University
• Janine Kraus, Director of Annual Giving, Texas Christian University
• Devin Mathias, Vice President of Benchmarking, Philanthropic Analytics, Grenzebach Glier and Associates

Summary:

As the economic crisis moves from wall street to main street, job losses, increases in the national savings rate, and general uncertainty about the future are creating a challenging fundraising environment for annual funds. By the end of 2008, many strong annual funds in higher ed were down both in dollars and participation and even the most seasoned annual giving veterans were admitting that they hadn't seen anything like this before.

Learn how the state of your annual fund compares to others and learn techniques for weathering the economic storm. Our panel includes experts in annual giving who have seen hits to their annual fund, as well as those who have seen annual fund growth despite difficult economic times.

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Instructor:

Kathy Drucquer Duff, Vice President, Philanthropy, Sharp HealthCare Foundation

Summary:

With one session dedicated to cold calling and another to making the ask, this on-demand program covers:

• Planning calls based on prospect data, anchor appointments, and budget pressures
• What information a fundraiser absolutely needs to make a call
• Tips for securing an initial appointment, including moving through assistants
• How to use the cultivation process to naturally build to the ask
• The pros and cons of using a proposal or whitepaper during the solicitation process
• Creating a conducive environment for a successful ask
• Scripting and role playing to move the process forward in both situations

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Instructors:

• Rob Moore, Managing Partner, Lipman Hearne
• Elizabeth Scarborough, President and Partner, SimpsonScarborough
• Mary Stagaman, Associate Vice President for External and Community Relations, University of Cincinnati

Summary:

Whether you are reviving a cherished brand, repositioning a tarnished one, or starting from scratch, the process of building a strong brand for your college or university will be challenging. Now that you have done your research and finished the work on positioning, you'll need to educate key campus stakeholders in the elements of brand-building. You may need to persuade some of them that coming under an institutional umbrella is better than going it alone. Once you have established a disciplined approach to managing the brand, you can unleash your creativity to give expression to the brand in all aspects of campus life.

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Instructor:

Darrow G. Zeidenstein, Vice President, Resource Development, Rice University

Summary:

This on-demand webcast evaluates – in some technical detail – the different approaches you can use to justify incremental budget increases. In addition to studying how development stakeholders can use institutional opportunity costs to defend investment growth, you will learn:

• Why transactional (cost-per-dollar-raised) figures are inappropriate metrics for budget justification
• How incremental investment measurements are a better fit for the modern advancement office
• What critical investment thresholds each shop should hit to achieve maximum efficiency

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Instructor:

Annette Levitt, Senior Assistant Director, Alumni Relations, Illinois State University

Summary:

This on-demand web conference takes a look at three of the most popular social networking sites – Facebook, MySpace, and LinkedIn – and explains the changing functionality and rules that you need to understand if you want to develop your presence on these sites. Also included are examples of how different institutions are using these sites to reach students and alumni for fundraising and engagement purposes. You will also learn how to identify and measure your outcomes when using these sites.

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Instructor:

Bryan J. Watkins, Executive Director, School of Leadership & Continuing Studies, Dominican University, River Forest, IL

Summary:

Explore the importance of adult degree programs as one of the key ingredients in higher education's growing focus on nontraditional students. You will learn about:

• The programming needs of adult students
• Various program formats that work for adult students
• Increasing the status of adult degree programs
• The role of assessment and evaluation

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Instructor:

Elizabeth Brody Gluck, Esq., Partner, Verrill Dana, L.L.P.

Summary:

This on-demand web conference will help you consider the legal issues that have shed light on the involuntary student leave framework and how those insights should be woven into a comprehensive policy. Specifically, you will learn:

• The direct threat framework and how it relates to SML
• How the ADA, Rehabilitation Act, and Fair Housing Act affect SML
• What guidance the Department of Education has given
• What the recent Ferrum and MIT cases can teach you in predicting future legal precedents
• What a good policy should look like and what yours should include

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Instructors:

• John Turenne, President and Founder, Sustainable Food Systems
• Owen Moore, Dining Services Director, NYU Dining Services

Summary:

Learn how a dining services manager can begin to assess opportunities and implement change to become sustainable. In this on-demand webcast, you will learn the various aspects and opportunities for a more sustainably-operated dining program and how to address a plan in incremental steps. Topics to be discussed include:

• Defining sustainable dining
• Understanding the key 'categories' of sustainable Food Service
• Evaluating the levels of sustainable food to decide what is right for your campus
• Developing a test site for better execution
• Achieving buy-in from your institution
• Partnering with sustainability groups
• Partnering with the media and student groups

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Instructor:

Jason D. McNeal, Consultant, Gonser Gerber Tinker Stuhr, L.L.P.

Summary:

Now is the time for your shop to build the structures necessary to insulate itself from future fundraising downturns. A strong student and young alumni philanthropy program can provide that protection. However, studies have shown that you will lose most of your shop's senior giving work and a wide percentage of your young donors unless you can keep those donors giving over several consecutive years following graduation.

This on-demand webcast will help you consider a fresh method of growing and retaining these student and young alumni donor numbers. You will be introduced to a non-traditional "no-amount" pledge-based program that achieved great success and how you can apply it to your institution.

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Instructors:

• Kathleen Powers, Associate Director, Undergraduate Admissions, Saint Michael's College
• Penny Bouman, President, Penny Bouman Consulting, LLC

Summary:

This on-demand webcast covers how to use a variety of communications tools and practices to increase student yield. Drawing on real examples from both public and private institutions, this program identifies:

• Information admitted students and their parents want to know
• Upfront planning considerations for yield communications initiatives
• Communications tools and practices that have been successfully implemented

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Instructors:

• Mary Coussons-Read, Professor of Psychology and Associate Dean, Research and Faculty Affairs, University of Colorado Denver
• Susan Murphy, Senior Associate Dean of Academic and Enrollment Services, University of San Francisco

Summary:

The Getting Ready for the Appeal Cycle: Communication Skills for Financial Aid Administrators webcast will help you be prepared to handle the financial aid appeal cycle successfully.

You will:

• Gain an understanding of how the current economic meltdown has affected parents' feelings and attitudes about paying for college and why those feelings can lead to a combative communication style.
• Learn the five basic steps of successful conflict resolution and how these steps can be applied in the aid office during difficult conversations with parents.
• Learn how to say "no" to an appeal request without invoking conflict.
• Understand how specific conflict resolution techniques can lead to improved enrollment outcomes for the Fall semester.

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Instructors:

Norm Vaughan, Instructor, Faculty of Teaching & Learning, Mount Royal College

Summary:

While more institutions are using social networking sites, blogs, and wikis to instruct students, there is a lack of research about how these tools are impacting student learning and engagement. Can these tools be used to design and support learning activities that increase the level of student engagement? By using a community of inquiry approach, Web 2.0 tools can be used to create active and collaborative learning environments.

The Using Community of Inquiry and Web 2.0 to Design Blended Courses on-demand web conference discusses steps to designing blended courses using the applied principles of COI through the use of Web 2.0 tools.

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Instructors:

• Amy M. Goodburn, Associate Dean for Faculty, College of Arts and Sciences, University of Nebraska-Lincoln
• Paul A. Savory, Director of Summer Sessions & Flexible Programs, University of Nebraska-Lincoln

Summary:

This on-demand webcast explores how course portfolios can enable faculty and administrators to make visible the intellectual work of teaching for use and review by others. You will learn how a course portfolio offers faculty ways to systematically investigate, analyze, and document student learning and performance.

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Instructor:

Alan S. Hejnal, Director, Advancement Services, University of Richmond

Summary:

Join us for the Understanding Charitable Gift Receipting on-demand webcast to better understand the varieties of possible charitable contributions and your institutional obligations for each variation. A comprehensive event on gift receipting, this program covers:

• What is a charitable contribution for federal income tax purposes
• Who is the the legal donor of a gift
• What is required for a gift receipt
• Issues particular to non-cash gifts
• How the Pension Protection Act of 2006 changed your obligations
• How and when to use each IRS receipting form

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CD-ROM Archive

Panelists:

• Dennis Jones, President of the National Center for Higher Education Management Systems (NCHEMS)
• Paul Lingenfelter, President of State Higher Education Executive Officers (SHEEO)
• David Longanecker, President of Western Interstate Commission on Higher Education (WICHE)

Summary:

The purpose of the American Recovery and Reinvestment Act of 2009 is to immediately stimulate the economy; therefore, the windows of opportunity for funding under the provisions of the bill are very tight and higher education institutions must react quickly to obtain project/program funding.

The bill contains provisions for state budgeting shortfalls, financial aid, tax credits, research lab construction, repair, and renovation, scientific and energy research, teacher education programs, adult education and job training that will likely have an enormous impact on higher education.

In this on-demand webcast, our panel of experts explore the implications of the economic stimulus bill for higher education.

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Instructor:

• Sean Gallagher, Program Director and Senior Research Analyst, Eduventures
• Wayne Smutz, Associate Vice President, Academic Outreach and Executive Director, Continuing and Distance Education, Pennsylvania State University

Summary:

As funding for higher education continues to tighten, universities and colleges put more pressure on their continuing education entities to be self-sustaining and autonomous. Most of these continuing education entities have become market-driven and must respond to the needs and wants of their customers. In order to be successful, they need clear methods of measurement and benchmarks to determine how to continuously improve existing programs, create new programs in response to market demand, and eliminate programs that are no longer profitable. While financial measures are helpful, they are not sufficient for the whole range of value-creating activities that continuing education must master today.

This on-demand webcast presents a balanced approach to measurement that can help in responding to the market; take a look at designing metrics and applying them; and begin to identify the specific metrics most useful in continuing education, along with benchmarks for some of them.

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Instructor:

Gary Matkin, Dean of Continuing Education at the University of California, Irvine

Summary:

This two-part webcast will show you how to use the financial information that is so critical to decision-making in continuing education units. In Session I you will learn practical ways of forecasting revenue and allocating indirect costs in CE. In Session II you will learn how to create a CE program/course business plan, understand the elements of a sound CE financial management system, and learn how to communicate financial information for the greatest effect.

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Instructors:

• Moderator: Jeff Papa, President and Partner, SimpsonScarborough
• Panelist: Thandabantu Maceo, Vice President for Enrollment and Marketing, Heidelberg University, Ohio
• Panelist: Jon McGee, Vice President for Enrollment, Planning, and Public Affairs, College of Saint Benedict and Saint John's University

Summary:

This on-demand webcast will review new ways to think about and respond to retention risks in light of the economic crisis.

Topics covered include:

• Critical financial variables that affect retention and learn which of these are more important to consider in light of the recession.
• Discussion on how the economic crisis impacted the mid-year registration process and how these trends can help you prepare for potential attrition at the upcoming registration cycle.
• Discussion on how your colleagues addressed student financial difficulties at the mid-year and how these efforts have helped them maintain enrollment levels during the Spring semester.

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Instructor:

Veronica Diaz, Instructional Technology Manager, Maricopa Center for Learning and Instruction (MCLI), Maricopa Community Colleges

Summary:

This on-demand webcast will teach you how to address each of these critical components and others including:

• An introduction and overview of hybrid learning: an overview of the model, national data and trends, information about the net generation learner
• Guidelines and best practices for institutional implementation: marketing to students, student readiness, copyright, hybrid learning quality assurance
• Ready-to-use hybrid redesign program: seven-components program to be used in assisting faculty members with designing or redesigning a course for the hybrid model

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Instructor:

Dave Newport, Director, University of Colorado at Boulder, Environmental Center

Summary:

For institutions that have signed the American College and University Presidents Climate Commitment, the deadlines for having a clear plan of action for achieving carbon neutrality can seem overwhelming. Even schools that haven't signed the pledge but are interested in reducing their carbon footprint will need some help getting started. How will you conduct your carbon inventory? What are your carbon mitigation options? How long will it take to achieve carbon neutrality?

In this on-demand webcast, learn from Dave Newport, Director of the Environmental Center at University of Colorado at Boulder. Dave discusses specific tools and concepts that will help you determine a carbon neutrality action plan for your campus.

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Instructor:

Vicki P. Klopsch, Associate Director, Alumni Sharing Knowledge, DePaul University

Summary:

Alumni engagement and support is crucial to an institution's health. Although many colleges and universities are using new tactics to better engage their alumni, engaging alumni with students remains the number one way to connect alumni with their alma mater. Alumni career mentoring programs are a great way to not only engage your alumni but provide a model of your most engaged alumni to your students. However, developing alumni mentoring programs is challenging. It requires maintaining a balance of interested alumni and students and facilitating the mentoring relationships.

The Building an Alumni Mentoring Program on-demand webcast shows both alumni relations and career services professionals how to build and maintain a successful alumni mentoring program and assess its success based on goals for both alumni and students.

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Instructors:

• Shannon Gaherty, Director, Donor Relations, Loras College
• Liz Goodfellow, Director of Development, Major Giving, University of Wisconsin-Platteville

Summary:

The Grant Writing 101 on-demand webcast will help you better understand the challenges of drafting private foundation grants and how your staff can meet those challenges. A comprehensive event on grantsmanship, this program covers:

• When to start with a project or a funder
• Where and how to look for potential funders
• What each part of a successful grant proposal looks like and should include
• How to write persuasively as part of a proposal
• How to proceed and follow-up on both a funded and non-funded request
• How funders react to proposals and make their decisions

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Instructor:

Francine Cronin, Senior Associate Vice President for Annual Giving, Emory University

Summary:

This on-demand webcast shows you how one school has successfully incorporated an effective online fundraising program into their annual fund. Francine Cronin walks you through her experience of developing a strong online fundraising component for the annual giving program at Emory University. She started her online program on a shoestring budget and built the program incrementally as Emory received more and more gifts online. Francine shares her approach and discuss how it can translate for different-sized schools.

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Instructor:

Roger Buck, Counselor, Hocking College

Summary:

Over forty-six thousand veterans have returned from the recent wars in Iraq and Afghanistan and are eligible for GI educational benefits. Many of those will start or return to college. Returning veterans have different psychological needs than other non-traditional students, and campus support services need to be aware of these needs so they can effectively respond to and retain these students.

This on-demand web conference details what campus professionals need to know about the emotional needs of veterans in order to help them complete their education. Topics include:

• Understanding psychological disorders relevant for returning veterans
• Ways to effectively intervene before veterans leave campus
• Techniques for addressing the needs of students who are spouses of returning veterans
• Practices for coordinating efforts with the local VA office

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Instructor:

• Janell J. Johnson, Director of Annual Giving, University of North Carolina Wilmington
• Tiffany A. Murello, Associate Director of Annual Giving, Kent State University

Summary:

In addition to bringing money into your annual fund, faculty and staff gifts create a strong case for alumni giving when it is clear that an institution's employees see the value and importance of annual giving. While faculty and staff giving programs differ among institutions, creating a successful program means understanding institutional culture, what faculty and staff want, and what specifically speaks to them. Finally, translating that information into marketing and promotional ideas for your faculty and staff are also critical to the success of the program.

The Researching and Marketing Your Faculty and Staff Giving Program webcast presents the key steps of researching and marketing your faculty and staff giving program. The presenters provide two unique perspectives on issues ranging from the research and planning process all the way through message development and specific marketing techniques to effectively promote your unique faculty and staff giving program.

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Instructor:

John Snodgrass, Registrar, Chapman University

Summary:

The US Department of Education has published new regulations that took effect on 1/8/2009, clarifying FERPA regulations and granting additional judgment to administrators on a case-by-case basis. The regulation changes were prompted after the tragedy at Virginia Tech left university administrators unclear about their duty to the student when there was a dangerous campus situation. The Department of Education took this opportunity to ensure that FERPA regulations reinforced that the safety of the student is paramount.

This on-demand webcast reviews the updated regulations using a "used to be" and "now is" format and clarifies the obligations of campus administrators under the new regulations. The presenter, John Snodgrass, shares examples of common situations that have been affected by the revisions. Questions were taken from the audience on FERPA concerns that have arisen on their campuses or clarifications needed to implement the new regulations.

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Instructors:

• Ken Hudson, Managing Director, Virtual Worlds Design Centre
• Christopher Keesey, Project Manager, Ohio University Without Boundaries

Summary:

One of the most exciting developments for educators is the recent emergence in popularity and affordability of multi-user virtual environments (MUVEs) to facilitate collaboration, simulation, and experientially-based learning. Of the leading platforms, Second Life has gained early popularity among educators, researchers, and institutions. Second Life offers many opportunities for educators to develop and lead experiences in virtual environments. However, mastering Second Life can be a challenge.

This two-part on-demand webcast will help you learn Second Life basics and how to incorporate Second Life to your educational setting. You will gain a broad understanding of the educational potential of Second Life and be offered a streamlined approach for gaining sufficient mastery of virtual worlds to designing effective learning experiences.

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Instructors:

Thomas Roylance, Assistant Director, Print and Mail Production Center, Brigham Young University

Summary:

A significant contributor to the costs of campus mail services is poorly addressed commercial mail inbound to campus addresses. The masses of inbound envelopes and magazines that cannot be routed to an appropriate address add significant labor and disposal costs, delay delivery, and increase waste to the environment. The recent change in the USPS Move Update requirement may help, but only if your addresses are in the system.

The solution lies in establishing best practices for your mail services center and clear policies for handling poorly addressed mail–and then communicating those measures with faculty and staff, students, mailers, and vendors.

Join us for this on-demand webcast to discover guidelines and tactics for cutting the costs of badly addressed mail by defining and communicating a proactive best practices mail policy.

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Instructor:

Doug Tuttle, Instructor, Policy Scientist, and Coordinator of Local Government Training, University of Delaware

Summary:

The Jeanne Clery Act requires all higher education institutions participating in federal financial aid programs to keep and disclose information about crime on and near their campuses. Failure to comply with the act's requirements can result in costly civil penalties, intense negative publicity, and suspension from federal aid programs. With recent media accounts reporting that a growing number of institutions are out of compliance with the statute, institutions must assess their efforts to make certain they are meeting their statutory requirements.

In addition, recent amendments to the Clery Act require institutions to:

• Engage in more inclusive hate crime reporting
• Specify formal relationships with city safety
• Publicize an evacuation procedure and test it annually
• Specify how they will alert the campus community of emergencies
• Specify when they will test their alert systems

Participants in this on-demand webcast will learn about:

• Annual report requirements, including filing
• Clery crime classification definitions and incident tabulation
• Daily crime log needs
• Dealing with multi-campus and quasi-campus issues
• Creating a compliance team and addressing a program review
• Using Department of Education resources to stay out of trouble
• Recent amendments to the Clery Act

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CD-ROM Archive

Instructors:

• Brian Daugherty, Director of Development and Alumni Relations, University of San Diego School of Law
• Kathy Drucquer Duff, Vice President, Philanthropy, Sharp HealthCare Foundation

Summary:

Learn the unique attributes of frontline fundraising for the annual fund, identify ways to incorporate strategies to build your donor pipeline, explore how to strategically build, train, and develop your staff, and how to better streamline the efforts of your entire development operation to better serve donors and prospects.

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CD-ROM Archive

Instructor:

Vincent E. Duckworth, CFRE, Principal, Duckworth & Associates

Summary:

Learn how to develop a naming policy appropriate for your institution. Using current institutional examples and case studies for addressing naming dilemmas, you will learn the fundamentals of:

• Developing a policy creation timeline
• Differentiating between policies for different naming opportunities
• Calculating space values
• Procuring board approval
• Marketing available opportunities
• De-naming and naming length considerations

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CD-ROM Archive

Instructor:

Elizabeth Scarborough, President and Partner, SimpsonScarborough

Summary:

The Measuring the ROI of Integrated Marketing and Branding Initiatives on-demand webcast will provide you with a step-by-step primer on how to measure the return on investment for integrated marketing and branding initiatives. You will learn best practices and potential pitfalls, and also review multiple examples of how ROI has been successfully measured at other institutions. Resources and a template for a measurement dashboard will be also provided.

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CD-ROM Archive

Instructor:

Catherine Watt, Ph.D., Director, Alliance for Research on Higher Education, Strom Thurmond Institute of Government and Public Affairs, Clemson University

Summary:

The Data-Driven Space Management for Research Institutions on-demand webcast will help you discover how to increase the utility of research space through a robust space database that involves institutional leaders and incorporates open access and regular use. Attendees will:

• Explore key considerations in implementing and maintaining a space management system
• Receive a set of clear, linear steps that explains the space management process
• Discover how to overcome issues often encountered in space management innovations
• Assess potential outcomes of a space management process through the viewing of sample reports from a variety of institutions

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CD-ROM Archive

Instructor:

Rob Moore, Managing Partner, Lipman Hearne

Summary:

This on-demand webcast is a primer on how to develop a campaign brand and identity that effectively captures your institution's character and links it to your campaign's goals. Along with analyzing successful campaign brand case studies, you will learn specific pointers for:

• Understanding the differences between an institutional brand and a campaign brand
• Determining how the two brands can work in concert
• Planning and deploying a campaign brand initiative

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CD-ROM Archive

Instructor:

Allen Doyle, Laboratory Manager, Department of Ecology, Evolution and Marine Biology, University of California, Santa Barbara

Summary:

Through this on-demand webcast, you will learn the key components of creating and managing a lab conservation program that:

• Engages researchers, facilities managers, EH&S staff, and other administrators
• Addresses behavioral changes
• Conserves resources through campus-wide initiatives
• Assesses laboratories and trains interns
• Improves research performance
• Provides human health, fiscal, and environmental benefits

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CD-ROM Archive

Instructors:

• Aaron Brower, The Harold C. Bradley Faculty Fellow, Professor of Social Work and Integrated Liberal Studies, and Vice Provost for Teaching & Learning, University of Wisconsin – Madison
• Karen Kurotsuchi Inkelas, Associate Professor, Principal Investigator, National Study of Living-Learning Programs, University of Maryland

Practitioners:

• Andrew Beckett, Assistant Dean of Students for Transition and Assessment, Miami University
• Kathy Hobgood, Director of Residential Life, Clemson University
• Scott Seyforth, Area Coordinator, University of Wisconsin – Madison

Summary:

Studies have shown that students involved in living learning communities on campus have higher rates of persistence, participate in more activities, and have higher GPAs. But just having a living-learning program is not enough–some programs demonstrate much higher student engagement and success than others.

Join us for this on-demand webcast featuring two chief researchers from the recent National Study of Living-Learning Programs (NSLLP), a three-year study that involved more than 24,000 students at 49 residential institutions. The researchers share their expert perspective as they review three key recommendations. Several practitioners share practical tips for implementing successful practices on campus.

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CD-ROM Archive

Instructor:

Jeffrey Papa, Ph.D., Executive Vice President, Carnegie Communications

Summary:

The business of recruiting students is becoming more competitive, and the need for data-driven admissions strategies has become increasingly important. Admissions professionals can no longer depend on intuition. Instead, success is directly linked to your ability to develop a system for collecting, interpreting, and applying key data sets.

Join us for this two-part, on-demand webcast to learn how to collect and apply data from both your admissions department and the rest of your institution. You will learn practical pointers on how to gather data, analyze it, and use it in your admissions process throughout your funnel.

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CD-ROM Archive

Instructors:

Teresa Valerio Parrot, Vice President, SimpsonScarborough
Kristine Maloney, Associate Director of National Communications and Media Relations, College of the Holy Cross

Summary:

Many colleges and universities have aspirations for increasing their national media exposure, but few know how to develop an effective national media strategy.

This on-demand webcast will explore what it takes to be successful. During this how-to webcast, you will:

• Learn how to develop a nationally-scoped media plan that helps enrollment and fundraising
• Hear how to build relationships with reporters who cover your institution and those you wish would cover you
• Receive tips for pitching stories that advance your institution’s mission and strategic plan
• Increase internal communications to support the media effort
• Discover how to earn administrative and faculty buy-in for this project

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CD-ROM Archive

Instructor:

Wesley D. Blakeslee, Executive Director, Technology Transfer and Associate General Counsel, The Johns Hopkins University

Summary:

This on-demand webcast takes an in-depth look at the fair use doctrine. You will:

• Understand the origins and evolution of fair use
• Determine if the use of a particular work is fair under the law
• Learn how fair use applies to materials used in the classroom
• Understand how fair use pertains to electronic reserves
• Craft policy around fair use doctrine

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CD-ROM Archive

Instructor:

Merritt Crowley, Associate Director, Regional Development, Brown University

Summary:

Learn the process of setting up a parent giving program. Topics include:

• Identifying parent prospects
• Developing an appeal for parents
• Reaching out to parents
• Getting started

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CD-ROM Archive

Instructor:

Richard K. Dupree, Assistant Dean, Development & Alumni Relations, Kelley School of Business, Indiana University

Summary:

This on-demand webcast examines how to measure annual giving personnel beyond traditional yearly dollar goals. This event will help you:

• Critically examine a current measurement solution
• Identify the pros and cons for other possible metrics
• Understand how technology can be used to ease measurement demands
• Gain upper-level implementation buy-in

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CD-ROM Archive

Instructors:

Cindy Lawson, Assistant to the Chancellor for Marketing and Communications, University of North Carolina Wilmington
Julie A. Peterson, Vice President for Communications, University of Chicago

Summary:

Crisis communication is often reactive - efforts begin only after a crisis develops. A proactive issues management framework, though, can help keep events from becoming crises and issues from becoming emergencies.

Learn how to proactively monitor potential issues on your campus and address them before they can escalate.

You'll learn the key components of a proactive issues management framework and consider how it can augment your ability to address potential crisis communications situations at your institution.

We will share best practices for issues management team building and lay out the questions you need to ask your campus community in order to stay on top of issues before they escalate.

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CD-ROM Archive

Instructors:

Darryl Calkins, Co-Owner & Executive Director, Linden Educational Services, Inc.
Sarah Ramisch Stewart, Manager, International Admissions and Recruitment, Carleton University

Summary:

This webcast series will provide you with a 101/201 level overview of tactics and best practices you can use to bolster your international recruitment efforts.

Session 1 - Armchair Recruiting

You'll learn how armchair recruiting methods - print publications, electronic and web-based communications, and existing agencies - can be used to cost-effectively reach prospective international students.

Session 2 - International Travel

You'll learn how international travel can be used to recruit international students. Topics to be discussed include the pros and cons of tour organizations and established recruiting fairs, working with third-party agents, government agencies, and non-governmental organizations, and tracking your efforts.

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CD-ROM Archive

Instructor:

Lynne Waymon, CEO, Contacts Count

Summary:

Advancement is about building relationships, whether you're reaching out to engage alumni or cultivating a donor. This on-demand webcast offers advancement professionals a variety of communications tools to create more meaningful conversations through targeted networking and storytelling techniques.

Included are detailed examples of networking communications skills and exercises that you can use on a daily basis to improve your efforts. Also provided is instruction and inspiration for helping your volunteers and staff build a stronger advancement structure.

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CD-ROM Archive

Instructor:

Sherry A. Woosley, Associate Director of Institutional Effectiveness, Academic Assessment and Institutional Research, Ball State University

Summary:

Institutional and programmatic assessment activities are often focused on the collection of data but not always on getting to the right people in a format that is useful, engaging, and accessible. A weak report may cause a good project to get overlooked, have a negative impact on funding, or jeopardize accreditation.

This on-demand webcast will show you best practices for creating programmatic and institutional assessment reports that captivate your leaders and stakeholders.

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CD-ROM Archive

Host:

-presenter Kirstin Kraig, Senior Vice President, George K. Baum & Company

Summary:

The current economy of sub-prime fears and securities failures has added new complications when entering into a public/private agreement (PPA) to finance campus facilities. To assess the viability of a PPA for your institution, you must understand the various financing structures and levels of liability and risk involved.

This on-demand program provides an overview of legal and financial recourse associated with various ownership models. It includes information relevant to various types of higher education projects, including housing, athletics facilities, business incubators, research facilities, convention centers and hotels, and mixed-use developments.

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CD-ROM Archive

Host:

-Elizabeth Scarborough, President and Partner, SimpsonScarborough

Summary:

This step-by-step primer for planning and conducting a brand research study will teach you:

• The core components of an effective study
• Practical pointers for approaching each step of the study
• Best practices to employ and pitfalls to avoid
• Multiple examples and templates to help shape your research study

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CD-ROM Archive

Hosts:

-Kimberly J. Novak, Director of Student & Campus Community Development, Arizona State University at Downtown Phoenix campus

-Adam Goldstein, Associate Dean of Students, Florida State University

Summary:

Campus risk management requires a campus community and culture that includes students, faculty, and staff, and advocates responsible conduct. But students tend not to be involved in the risk management process, and thus open themselves and the institution up to unnecessary risk or harm. Involving students in an institution-wide conversation about risk management can help them think about and take responsibility for risks inherent in their activities and events.

This on-demand program introduces a proactive, student-focused approach to risk management. Explore ways your campus can begin a long-term conversation about risk assessment with your students and promote responsible behavior and event planning.

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CD-ROM Archive

Hosts:

-Andrew Careaga, Director of Communications, Missouri University of Science and Technology

-Charlie Melichar, Vice President, Public Relations & Communications, Colgate University

Summary:

Measuring the effectiveness of public relations strategies has always been a challenge. But as the push for budget accountability in higher education advances, you must find ways to demonstrate the return on investment for your public relations initiatives.

This on-demand program focuses on measuring communications and public relations efforts in a logical and meaningful manner. It provides practical tips and measurement tools you can use to assess your contributions to your institutions' strategic goals, rather than just relying on the standard news clipping based approach.

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CD-ROM Archive

Host:

-Janine Kraus, Director of Annual Giving, Texas Christian University

Summary:

Senior gift programs can play a significant role at your institution: they help transition students to be philanthropic alumni and cultivate student philanthropy by highlighting senior giving as an example for underclassman.

This 2-session on-demand program will walk you through the steps, from building support for your program to transitioning senior giving to young alumni giving. A variety of senior gift examples from diverse institutions are presented. Session one shows you how to set up your senior gift program and all the decisions you'll need to make in the process, and session two looks more closely at what data to track and how, so that you can gauge how successful your program is. Session two also discusses how you can transition senior giving to continued giving as young alumni.

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CD-ROM Archive

Host:

-Ronald J. McCall, President, Executive Communications

Summary:

The Building and Managing an Effective Speakers Bureau on-demand web conference teaches you how to make significant improvements to your existing bureau or how to create one that generates results from the very beginning. Designed to walk you through a practical planning process, this program addresses:

• Building a rationale for your speakers bureau
• Speaker selection
• Promotion and advertising
• Active management
• Measurement

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CD-ROM Archive

Hosts:

-Merritt Crowley, Associate Director, Regional Development, Brown University

-Bruce Keeler, Associate Director, Class Campaigns, Brown University

-Ellen Diamond, Campaign Volunteer Management Officer, Brown University

Summary:

Fundraising volunteers can be an asset to your institution's development efforts: their own volunteerism and giving can make a compelling case to potential donors to give, or to help identify and cultivate other donors. But volunteers can also be a liability. Improperly trained volunteers can damage relations with donors or other institutional programs, and if you don't create a meaningful experience for your volunteers, you risk losing them and their gifts.

The Using Volunteers in Fundraising on-demand web conference series covers best practices for using volunteers in an institution's fundraising and development efforts. This three-session program walks you through how to choose a fundraising volunteer structure for your institution, how to find and recruit the right people for your volunteer positions, and how to maintain and re-energize your fundraising volunteers.

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CD-ROM Archive

Host:

-Mark J. Pastorella, Director, Annual, Alumni and Planned Giving, Monroe Community College Foundation

Summary:

Community colleges are eager to build annual giving programs, but limited financial and personnel resources can hinder solicitation and donor stewardship efforts. Effective planning and strategic effort can help community colleges overcome limited resources, avoid pitfalls, and create lasting and profitable annual giving programs.

Whether you are growing your community college's annual giving effort or are just beginning one, this introduction offers an overview of what it takes to create a successful program. The planning and launch of Monroe Community College's annual giving program serves to illustrate key concepts and considerations to keep in mind when developing your own program.

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CD-ROM Archive

Host:

-Steve Rittler, Technology Consultant

Summary:

It is becoming increasingly difficult for advancement professionals to find and maintain up-to-date email addresses for alumni. In order to avoid the hassle of contact updates and perpetuate a lifetime connection with alumni, many schools are offering lifetime email or lifetime email forwarding to their graduates.

This on-demand web conference walks you through the considerations and decisions you need to make before offering lifetime email to alumni. We explore different models and options available and suggest a variety of resources you can use to offer lifetime email and email forwarding. The topics discussed will also help you build a case to gain IT support at your school.

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CD-ROM Archive

Hosts:

-Lori Shreve Blake, Director, Alumni & Student Career Services, University of Southern California

-Jennifer O'Connor, Alumni Career Counselor, University of Southern California

Summary:

Career services are an increasingly popular way to engage alumni, yet many institutions do not have adequate resources to provide one-on-one career counseling. When financial and personnel resources are limited, career service events provide an excellent means to economically reach large numbers of alumni.

By working with companies, your professional alumni, and campus partners to provide career events, you can reach more alumni with relevant and timely resources - our presenters from USC Alumni Career Services have seen a 378% increase in alumni attendance at their events in the last five years.

The Successful Alumni Career Service Events on-demand web conference will provide you with overviews of two popular types of alumni career service events: the corporate recruiting event and the educational panel event, and offer you tips on how you can move toward offering similar events at your institution.