For restricting schedules/budgets, Academic Impressions has developed a series of web conferences: two-hour, focused presentations concerning today's latest topics, accessible from anywhere the Internet is. From your computer, you will be able to access presentation slides, chat with the instructor and other participants both publicly and privately. Receive the audio via the phone and ask questions at any point. The instructor can take you to web pages, poll the audience and instantly publish results. |
Because Academic Impressions realizes this may be new technology for many of our colleagues, we have taken several steps to ensure a smooth and enjoyable experience for everyone. And if web conferencing is second nature to you, we still think you'll be surprised by our thorough preparation and technical support. From our investment in leading web conferencing technology (Adobe Acrobat Connect), to courtesy phone calls a few days before your event takes place, we pride ourselves on taking every step necessary to make the event a success. |
July 8, 22, August 12, 26, 2009 :: 1:00-2:30 p.m. EDT
You collect information from all your shop activities, including everything from gift size to gift timing to volunteer participation to event attendance. By enhancing your current data mining efforts, you can corral all that data and work your database to find the patterns that will focus your advancement strategy on the most promising prospects.
Join Academic Impressions for the Using Data Mining to Drive Development online course to gain a comprehensive perspective on how to more effectively put your shop's information to work for you. After taking part in each session, you will have the opportunity to apply your own data to the statistical methods you just learned, and then submit your results to the instructor for feedback and further guidance. During the course, you will learn how to use the following techniques:
- Measures of center, spread, and deviation
- The bell curve
- Correlation and regression, including stepwise regression
- Understanding results, including R-squared, t-scores, and the F statistic
- Differentiating with cluster analysis and decision trees (CHAID)
- Logistic regression, including the Wald statistic and significance tests
- Dependent variable and linear/logistic regression for annual giving
- Discriminate analysis and logistic regression for volunteer management
July 9, 16 and 23, 2009 :: 1:00-2:30 p.m. EDT
Social media provides a dynamic opportunity for colleges to communicate with students throughout the admissions cycle. However, the ever-changing technology needs to be thoughtfully incorporated into current marketing strategies in order to increase both yield and enrollments in measurable ways.
This webcast series will provide an in depth, "how-to" approach for using the three most prominent social network sites – Facebook, YouTube, and Twitter. Learn how to select the application that is best for your recruitment strategy and learn practical ways to use each application at different phases of the admissions cycle to increase both yield and enrollment.
July 14, 2009 :: 1:00-2:30 p.m. EDT
Join us online to learn the right promotion strategies for your unique campus culture. This event will help you:
- Analyze your campus culture
- Craft a message about transportation alternatives
- Consider how to effectively communicate your message
- Identify communication channels and tactics that will be effective for your campus
July 15, 2009 :: 1:00-2:30 p.m. EDT
The past five years of relative economic prosperity have allowed development shops the luxury of maintaining – with relative ease – a list of the most capable prospects and economic sectors at their disposal. The financial events of last fall changed that. Since then, most prospect capacity ratings have been devastated and cannot be trusted. These ratings need to be reapproached and refreshed for shops to recapture an information edge.
Join us online to learn considerations for updating your shop's prospect capacity ratings in light of today's economic climate. With an eye towards providing you actionable information in adjusting your focus towards the sectors that have weathered our economic storm, you will learn to:
- Modify your traditional "strong prospect" asset composition calculations
- Assign those new asset composition percentages to your existing prospects
- Identify the extent of real estate overvaluation both by price and region
- Put that knowledge to use by:
- Asking for a screening update from your current outside vendor
- Conducting a re-screening internally
- Using economic and financial indicator trackers
- Knowing how to refocus fundraiser activity based on the results
- Move forward with these processes with fewer resources than before
July 21, 2009 :: 1:00-2:30 p.m. EDT
Today's difficult job market presents an opportunity for alumni career service professionals to provide valuable counsel, connections, and services to alumni. Agile institutions that can better meet their alumni's changing needs stand to build a larger professional network and engage alumni as future volunteers and donors.
Join us online to discuss the changing career needs of alumni and to review valuable programs and services that can support them during these difficult times.
July 29, 2009 :: 1:00-2:30 p.m. EDT
Copyright law affects the lives of faculty, scholars, researchers, and other library users today in unprecedented ways. Standard library activities, such as interlibrary loan, raise concerns for copyright holders, and yet the Copyright Act of 1976 recognized ILL as a legitimate library activity within certain parameters. The law is dated and libraries struggle to comply with its provisions while still serving their use communities.
Join leading copyright law expert Laura (Lolly) Gasaway to discuss Section 108 of the US Copyright Act, which applies to limitations and exclusive rights of digitization and reproduction of library materials and archives. In this session, we will address:
- Providing photocopies to users
- Providing digital copies to users
- Preserving analog works
- Licensing's impact on the library exceptions
- Interlibrary loan in the 21st century
July 28, 2009 :: 1:00-3:00 p.m. EDT
Join us online for the Measuring the Real Cost of Parking and Alternative Transportation Options webcast to learn how to:
- Assess current parking demand and transportation behaviors and measure the impact of transportation demand management
- Determine future parking demand and costs of new parking
- Assess the most cost-effective mix of investments in parking, transit, bicycle and pedestrian facilities, housing
- Gather ideas for how to accommodate your campus' future growth and meet its unique goals
- Gather ideas for multiple sources of revenue to finance transportation programs
July 28 & 30, 2009 :: 1:00-2:30 p.m. EDT
Join us online for a two-part webcast as we review scalable virtualization options and implementation considerations. You will learn:
- Where to find the low hanging fruit in virtualization opportunities
- How to make the business case for investing in virtualization
- New skills needed by systems and data center staff to manage virtual environments
- How to choose the right solutions for your environment: vendor/in-house/open source
- Basic and advanced forms of virtualization, readiness, and right sizing
- Best practices and industry standards for measuring systems and data center efficiency
- How to sell and tell the virtualization story to the campus community
- How to avoid common landmines and benefit from lessons learned
July 29, 2009 :: 1:00-2:30 p.m. EDT
Copyright law affects the lives of faculty, scholars, researchers, and other library users today in unprecedented ways. Standard library activities, such as interlibrary loan, raise concerns for copyright holders, and yet the Copyright Act of 1976 recognized ILL as a legitimate library activity within certain parameters. The law is dated and libraries struggle to comply with its provisions while still serving their use communities.
Join leading copyright law expert Laura (Lolly) Gasaway to discuss Section 108 of the US Copyright Act, which applies to limitations and exclusive rights of digitization and reproduction of library materials and archives. In this session, we will address:
- Providing photocopies to users
- Providing digital copies to users
- Preserving analog works
- Licensing's impact on the library exceptions
- Interlibrary loan in the 21st century
August 3 & 6, 2009 :: 1:00-2:30 p.m. EDT
Join us online for a two-part webcast to learn how to mobilize staff in key offices throughout the institution to implement a campus-wide cyber-behavior risk awareness program that is aligned with current federal and state legislation. You will learn about:
- Forms of identity risk, abuse, and consequences
- New and updated federal and state legislation impacting privacy and identity theft prevention
- Behaviors and attitudes that raise security risks
- Privacy policies and vulnerabilities of popular social networking services
- Catalyzing buy-in for a campus-wide cyber-behavior risk awareness program
- Partnership roles for different campus departments and organizations
- Timing, tactics, and channels for a comprehensive awareness program
August 4 & 6, 2009 :: 1:00-2:15 p.m. EDT
The quality and convenience of an institution's dining operations increasingly influence college choice and student satisfaction. So how can an institution maintain high service and profit levels in the face of changing customer behavior, increased expectations of financial performance, and reduced levels of funding?
Join us for the Data-Driven Decision Making for Dining Services webcast to learn smarter ways to allocate resources to optimize service levels and maximize revenue returned to the institution.
August 10 13, 2009 :: 1:00-2:30 p.m. EDT
Join us online for this webcast on leading a leaner IT organization with clear strategic priorities. You will learn about:
- Building an organization on the IT Value Curve – from transactions to partnerships
- Defining competencies and career ladders for recruitment, retention, and promotion
- How to avoid the either/or myth of centralized-decentralized staffing models
- Practical tips for assessing and leveraging outsourcing and cloud-based services
- Leading the new IT organization
August 10 & 13, 2009 :: 1:00-2:30 p.m. EDT
Student conduct programs often struggle to balance compliance with FERPA and other laws and focus on the development of students at the same time. Many institutions are moving towards restorative justice programs and are seeing greater student growth and less recidivism.
Join us online to learn how you can implement a restorative justice process for your student conduct program. You will learn the philosophies, goals, and processes of restorative justice, as well as several models that can be implemented on your campus.
August 11, 2009 :: 1:00-2:30 p.m. EDT
The recession has clearly impacted consumer choice behavior in the college search process. In order to meet enrollment goals next year, schools may need to use price sensitivity research to analyze their market position.
Join us online to:
- Review the anecdotal reports about higher education enrollment trends and consumer choice behavior in 2009.
- Understand the purposes and scope of price sensitivity research: what it can tell you and what it cannot.
- Learn about the two primary approaches to conducting price sensitivity research and develop an understanding of how to select the type of study best suited to institutional goals.
- Review ways to translate research results into practice: what are the options once the data is in?
August 12, 2009 :: 1:00-2:30 p.m. EDT
This webcast will walk you through the planning process to design and execute a successful information meeting based on Guilford College's model, which yields a 90 percent applicant rate from these meetings. We will walk you through the necessary meeting preparation, who should attend and what their roles should be, and how you can evaluate and improve these meetings on a continuous basis.
August 11, 2009 :: 1:00-2:15 p.m. EDT
With resources dwindling on campus and commuter populations increasing, campuses are struggling to create ways to engage and retain commuter students. Creating a "home away from home" for commuters or improving current offerings is crucial to the success of this population of students, yet many campuses find it difficult to dedicate financial resources given current economic realities.
Join Academic Impressions to discuss programs that both effectively serve the commuter student population and generate revenue to help sustain operations.
August 12, 2009 :: 1:00-2:30 p.m. EDT
This webcast will walk you through the planning process to design and execute a successful information meeting based on Guilford College's model, which yields a 90 percent applicant rate from these meetings. We will walk you through the necessary meeting preparation, who should attend and what their roles should be, and how you can evaluate and improve these meetings on a continuous basis.
September 16, 23, 30 & October 7, 14, 2009 :: 1:00-3:00 p.m. EDT
Join us for a unique experience to examine steps to design effective online courses. Sessions include re-mapping your course, organizing content, integrating learning technologies, and implementation and evaluation considerations. We will walk you through a step-by-step process to transform a face-to-face course to an online delivery format.
September 24, 2009 :: 1:00-3:00 p.m. EDT
With the economic and financial downturn still causing philanthropic hesitation, this is the perfect time for development shops to refocus on long-term giving options with donors. Unfortunately, most of these options are often unfairly thought of as too complicated to be used in daily development work.
Join us online to improve your overall fundraising performance through planned giving. With a focus on helping you seamlessly integrate long-term gifts into your cultivation and solicitation strategies, you will learn:
- How a planned gift can increase a major gift
- Which planned gift vehicles match which donor profiles
- How to identify if a prospect can benefit from a planned gift
- Tactics for bringing up a planned gift and making a dual ask
- Techniques to more effectively team with your gift planning colleagues
September 29, 2009 :: 1:00-2:30 p.m. EDT
Join Academic Impressions to learn how to form effective partnerships with faculty and meaningfully involve them in the first year student experience. Several examples of institutions that have had success in this area will be used throughout the presentation to ensure you leave with actionable ideas.
You will learn:
- Who to involve in your first year programs and when
- How to articulate the importance of first year programs or initiatives
- Potential benefits of involvement for faculty
- How to create lasting and sustainable partnerships with faculty
October 20 & 22, 2009 :: 1:00-2:30 p.m. EDT
The US Department of Education published new FERPA regulations that took effect early in 2009. Intended to clarify how to apply the regulations, the changes impact the case-by-case discretion that administrators have for adhering to FERPA.
Join us for a two-session webcast that examines the new regulations and how they impact specific scenarios. The second session focuses on effective strategies for training your faculty and staff, including a review of commonly asked questions.
November 4, 2009 :: 1:00-3:00 p.m. EST
Join us for the Developing Institutional Naming Policies webcast to learn how to develop a naming policy appropriate to your institution. Utilizing real examples gathered from American and Canadian institutions, participants will learn the fundamentals of:
- Developing a policy creation timeline
- Differentiating between policies for different naming opportunities
- Calculating space values
- Procuring board approval
- Marketing available opportunities
- De-naming and naming length considerations
November 9, 2009 :: 1:00-3:00 p.m. EST
Poorly designed special events can make your institution look unprofessional and can lead to confusing messages or duplicated effort. This potential for disorganization only increases as you involve more of your shop personnel in event planning.
Join us to systematically improve your own event planning. With a focus on creating consistent, branded events that will ultimately help lead donors to make future gifts, you will learn how to:
- Use pre-event questionnaires to determine event purpose and audience
- Write welcoming invitations and manage your guest lists
- Script your events down to the minute
- Effectively brief important stakeholders, including your chief executive
- Develop vendor relationships and resources
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