For restricting schedules/budgets, Academic Impressions has developed a series of web conferences: two-hour, focused presentations concerning today's latest topics, accessible from anywhere the Internet is. From your computer, you will be able to access presentation slides, chat with the instructor and other participants both publicly and privately. Receive the audio via the phone and ask questions at any point. The instructor can take you to web pages, poll the audience and instantly publish results. |
March 8 & 10, 2010 :: 1:00-2:45 p.m. EST
Join us online to learn these tactics. With one session dedicated to cold calling and another to making the ask, this webcast will cover:
- Planning calls based on prospect data, anchor appointments, and budget pressures
- What information you absolutely need to make a call
- Tips for securing an initial appointment, including moving through assistants
- How to use the cultivation process to naturally build to the ask
- The pros and cons of using a proposal or whitepaper during your solicitation process
- Creating a conducive environment for a successful ask
- Scripting and role playing to move the process forward in both situations
March 9, 2010 :: 1:00-3:00 p.m. EST
Join Patrick Siegman and your colleagues to learn how to quantify the true costs of parking and use this data to determine the right mix of transportation options. With a solid understanding of these costs, you will be prepared to make a clear and compelling case to senior administrators for a more cost-effective mix of transportation options on your campus.
March 12, 19, 26 & April 2, 9, 2010 :: 1:00-2:30 p.m. Eastern
Department chairs require practical knowledge to lead their departments and work as a functional unit within the institution. However, chairs rarely receive the training needed to assume the roles of conflict mediator, budget manager, team builder, enrollment resource, and advancement partner.
Join us for this five-part online training series to learn the essentials of becoming an effective department chair. This series will help any department chair manage faculty more effectively, maintain optimal enrollment, develop precise budgets, and raise needed funds during their short tenure leading a department.
March 16, 2010 :: 1:00-3:00 p.m. EDT
With growing demands on campus space, the standard physical properties inventory is no longer sufficient to meet space management needs. Join us to explore how a robust space database can assist academic leaders and business officers in maximizing the use of academic space.
We'll cover:
- How to establish and maintain a space database
- A demonstration of one available option: an open source, web-based space management approach
- Examples of database options
- Sample reports from multiple institutions to meet different academic information needs
- Lessons learned from implementation
March 17, 2010 :: 1:00-2:30 p.m. EDT
Join us online as we examine challenging FERPA questions in a variety of scenarios including:
- The health-or-safety emergency exception
- Electronic student records and limitations of access
- Access to education records for research purposes and auditors
- Sharing records across institutions where a student has been admitted or attended
March 24, 2010 :: 1:00-2:30 p.m. EDT
Facebook is seeing significant increases in the age demographics of its audiences: in 2009, 45% of Facebook users were over 26 and nearly 25% of them were over 35. Because it provides a platform to build relationships with prospective adult students in the highly competitive adult market, colleges and universities need to incorporate Facebook into their marketing strategies.
Join us for this webcast to learn how to effectively incorporate Facebook into a total marketing strategy for workforce and adult programming. You will discover various methods to engage your audience and to measure the effectiveness of your efforts.
March 29, 2010 :: 1:00-2:30 p.m. EDT
Recent studies by Noel-Levitz and CAEL identify that earning credit for prior learning experiences is among the top 15 factors that influence adult/veteran student enrollment decisions. By properly and accurately communicating prior learning policies to adult and veteran prospects, institutions can create a powerful marketing tool for this audience.
Join us for this webcast to learn how to convert your school's current PLA policy into marketing messages and use it as an effective recruiting tool. You will learn how to educate students about PLA, set realistic expectations, and establish workable strategies for handling PLA requests.
March 30, 2010 :: 1:00-2:30 p.m. EDT
Copyright law affects the lives of faculty, scholars, researchers, and other library users today in unprecedented ways. Standard library activities, such as interlibrary loan and preservation copying, raise concerns for copyright holders, and yet the Copyright Act of 1976 recognized these as legitimate library activities - within certain parameters. The law has become dated as technology has advanced and libraries now struggle to comply with its provisions while still serving their user communities.
Join us online to discuss Section 108 of the US Copyright Act, which applies to limitations and exclusive rights of digitization and reproduction of library materials and archives.
March 30, 2010 :: 1:00-2:30 p.m. EDT
Join us for Getting Ready for the Appeal Cycle: Conflict Management Skills for Aid Administrators to learn effective communication and conflict management skills in time for the April appeal cycle. You will learn:
- How the economy has affected family financial strength by region, income band, and socioeconomic status
- Ways anxiety about paying for college affects parental communication styles and how you can respond proactively
- The five basic steps of successful conflict resolution and how to apply them in the financial aid office
- How to say "no" to an appeal request
- How successful conflict resolution skills can enhance customer satisfaction
March 30, 2010 :: 1:00-2:30 p.m. EDT
First and second year programs and services on college campuses continue to improve student transition and retention. However, the time between the first and the second year is still when colleges lose students the most.
Join us online to consider a proven method for increasing persistence from the first to second year. You will learn about a data-driven program at Colorado State University that has achieved great success and explore how you can apply it to your campus.
April 1, 8 & 15, 2010 :: 1:00-2:30 p.m. EDT
More than 22 million students are projected to take some or all of their classes online in the next five years. While online enrollments are growing annually, student attrition in online education is higher than traditional on-campus programs.
Join us online in this three-part series to discuss critical retention metrics, how to measure the cost of attrition, what programming can engage online students, and how to train staff to work with this multigenerational population.
April 5, 2010 :: 1:00-2:30 p.m. EDT
Hybrid learning models are one of the fastest growing delivery modes in higher education. The growth of hybrid models has been fueled in large part by students with differing technology comfort levels, institutions with physical space constraints, and an increase in the demand for more scheduling options.
In order to successfully launch a hybrid learning initiative, institutions must have several components in place: a hybrid (re)design faculty development program, technical support of instructional technologies, and a sound institutional implementation plan. Join us online to learn how to address each of these critical components and others, including:
- An overview of the hybrid model and the 21st century learner
- Guidelines and best practices for institutional implementation: marketing to students, student readiness, and quality assurance
- A ready-to-use hybrid redesign program
- Guidelines and best practices for institutional implementation: marketing to students, student readiness, and quality assurance
- A ready-to-use hybrid redesign program
April 7, 2010 :: 1:00-2:00 p.m. EDT
There remains no better representative than an academic leader to pitch an innovative program or solicit an important gift. However, misunderstandings around role responsibilities between the development and academic sides of the house often get the way of achieving a productive partnership.
Join us online for this free webcast to learn a project-driven model for more effective academic/advancement collaboration.
April 8, 2010 :: 1:00-2:30 p.m. EDT
Tuition Freedom Day programs can build a culture of gratitude and loyalty among students helping spur future gifts, yet most institutions have not adopted them. Through conducting a Tuition Freedom Day program, you can highlight the date in the school year when tuition and state support stop and charitable gifts start paying for each student's college experience.
Join us online to learn how to design and execute a tuition freedom day appropriate for your institution. Using Xavier University's Tuition Freedom Day as a model, you will learn:
- How to make the case for your day
- What makes a meaningful program
- Ways to evaluate your day
- How to scale the day for a larger setting
April 12, 14 & 16, 2010 :: 1:00-2:30 p.m. EDT
How copyright and fair use laws apply to teaching is not always clear. The increasing ease of copying and distribution of digital materials raises the stakes even more. Faculty often do not have access to the resources and support they need to sort those challenges out.
Join us online for this 3-part webcast series to understand the challenges and solutions of applying copyright law in your classrooms, research, and scholarship.
April 12 & 19, 2010 :: 1:00-2:30 p.m. EDT
First-year seminars can increase student retention and improve academic performance-but only if the seminar is designed and implemented well. Considerations include course outcomes, curriculum design, credit versus non-credit, and seminar funding.
Join us for this two-part webcast to learn how to design and implement successful first-year seminars that contribute to student performance and persistence. Both institutions that are creating a first-year seminar from scratch and those that are trying to improve an existing program will benefit from this two-part webcast.
April 13, 2010 :: 1:00-2:45 p.m. EDT
The economic downturn has brought new focus and urgency to the intersecting challenges facing chief financial/business officers and chief information officers in higher education. From new equipment replacement cycles to renegotiated service contracts, and distinguishing between wants and needs, CFOs and CIOs have much in common but also unique perspectives they bring to their institutions' overall health.
The CFO and CIO of Lone Star College System, a public, two-year, comprehensive community college system, have established a trust relationship and effective practices that are scalable to institutions of all types, sizes, and governance.
Join us to discover how to:
- Plan together for innovative IT budget reallocation and investment
- Help non-IT areas use technology for efficiency and productivity
- Understand opportunities and risks in new technologies
- Jointly develop technology funding initiatives for decision-makers
April 14, 2010 :: 1:00-2:30 p.m. EDT
As higher education works to provide innovative workforce programs for students that meet the needs of employers, workforce collaborations have become more complex. Each collaboration could involve multiple higher education institutions, industry experts, key employers, government entities, labor unions, or community organizations. While there are no prescribed models for these collaborations, there is an array of techniques and tools that schools can use to succeed in these multi-partner collaborations.
Join us online to explore a variety of techniques and tools that schools have used in creating and working in complex multi-party workforce collaborations in a variety of industries: transportation, manufacturing, healthcare, and utilities.
April 20, 2010 :: 1:00-2:30 p.m. EDT
Join us to explore the common pitfalls of web writing and how they can derail your site's effectiveness. Throughout the program, examples from higher education websites will be used to highlight best practices and demonstrate the value of a designated web editor to your online marketing team. You will learn how to use web writing and content presentation principles to increase your site's effectiveness and search engine visibility.
April 21, 2010 :: 1:00-2:30 p.m. EDT
There are many differences between military culture and civilian culture, and these differences can have a major effect on how veterans interact with your institution. It is imperative that academic support services be aware of how they can help veteran students make the best choices on their academic plans so they can effectively respond to and retain these students.
Join us online to learn how the strengths-based advising model can be applied to veteran students and what advisors can do to best help these students. There will be more of an emphasis on what advisors can do in their advising sessions rather than background on the needs of veterans.
April 22, 2010 :: 1:00-2:45 p.m. EDT
Join us online to consider a fresh method of growing your faculty and staff giving ranks. You will be introduced to a non-traditional one-month approach that has achieved great success and how you can apply it to your institution. Specifically, you will learn:
- The rationale and results of Texas Christian University's success
- How the campaign's compressed timeline works
- How to:
- Select appropriate representatives
- Write and design effective program materials
- Message to difficult constituencies
- Manage competing external campaigns
- Address difficult economic conditions
- Scale to a larger setting
April 23 & 28, 2010 :: 1:00-2:30 p.m. EDT
More than 100 majors, minors, or certificates were added in 2009 in energy and sustainability-focused programs at colleges nationwide, but many colleges are hesitating, uncertain whether green jobs will in fact become available for their students. Join us online for this two-part series on how to assess whether a green jobs program is right for your campus.
In the first part you will learn:
- What opportunities are emerging for higher education in environmental/sustainability areas
- How existing programs can be "greened."
In the second part you will:
- Explore techniques for assessing your local/regional market for needs/trends
- Learn how to gauge the level of interest in your market
- Understand how to report your findings and move forward in program development
April 26, 2010 :: 1:00-2:45 p.m. EDT
Student mentoring programs remain the best way of reconnecting your alumni and engaging them in the advancement process. However, developing effective alumni mentoring programs can be a challenging process that requires a careful balance of interested students and alums along with close facilitation of the mentoring relationship.
Join us online to learn how to establish, maintain, and assess an effective alumni mentoring program appropriate for your institution, including:
- The essential structure of a successful program
- Objectives for each side of the relationship
- Alumni mentor recruitment
- Generating and sustaining student interest
- Measuring return on investment
April 27, 2010 :: 1:00-2:30 p.m. EDT
As the population of prospective adult students grows, higher education institutions are responding by creating new programs and trying to differentiate themselves from the competition.
Join us online to learn how schools that serve adult students can differentiate themselves from competitors. You will learn:
- Why today's adult student selects one school over another
- The media habits of today's adult students
- How to identify your competitors for prospective adult students
- Twelve strategic areas in which schools can differentiate their adult programs and the corresponding tactics for doing so
April 29, 2010 :: 1:00-2:45 p.m. EDT
A campaign provides the unique opportunity to position your institution in the minds of your alumni, donors, and prospects. Creating a compelling campaign brand for that opportunity takes detailed planning and timing. It also requires delicately balancing the campaign goals with the institution's existing brand and strategic plan.
Join us for a strategy session on how to develop a campaign identity that effectively captures your institution's character and links it to your campaign's goals. Along with analyzing successful campaign brand case studies, you will learn specific pointers for:
- Understanding the differences between an institutional brand and a campaign brand
- Determining how the two brands can work in concert
- Planning and deploying a campaign brand initiative Why today's adult student selects one school over another
May 3, 2010 :: 1:00-2:30 p.m.
Generating adult student leads and managing them requires two different skill sets. Unless schools are using timely and aggressive techniques to qualify and convert the right adult student leads for their individual institution, the costs for obtaining them may far outweigh the potential revenue.
Join us for this webcast to learn cost-effective techniques for managing adult student leads. From qualifying, planning and following-up, to conversion and measurement, our industry expert will share best practices you can immediately put into place on your campus.
May 4 & 7, 2010 :: 1:00-2:30 p.m. & 1:00-2:15 p.m. EDT
When IT organizations meet reduced budget targets by leaving positions unfilled and reprioritizing projects, they move only part way toward transforming their business model and value to the institution. The "new normal" for IT requires a new kind of leadership and a different organizational structure.
Part 1 of this webcast series will focus on ways to adapt the IT organization to maximize its position on the IT value curve, from transactional services to partnership strategies. Part 2 will present how Pepperdine University is meeting this challenge with an innovative strategy of helping its IT staff develop competencies beyond the basic technical requirements of job descriptions.
Join us for this two-part series to learn about:
- Building an organization on the IT value curve
- Avoiding the either/or myth of centralized-decentralized staffing models
- Leveraging outsourcing and cloud-based services
- Adapting a model that blends non-technical competencies and technical job requirements
- Tying staff development and performance reviews to organizational and institutional missions
- Leading the new IT organization
May 5, 2010 :: 1:00-2:40 p.m. EDT
More universities are making commitments to generate renewable energy for their campuses. For colleges considering their first investment (or a new investment) in renewable energy generation, due diligence in assessing the viability of the different options available to you is crucial. You need to identify the option that will be most cost-effective and anticipate any unexpected costs or other complications that may arise throughout the project.
Join us online to review:
- What's changing in the cost effectiveness of renewable energy options
- What you'll need to investigate in order to determine feasibility
- Where to look for funding for renewable energy projects
May 5, 2010 :: 3:00-4:30 p.m. EDT
"Learning space" as a concept and a set of physical and virtual locations is a cross-silo campus venture. No single operational unit has complete accountability for this critical asset, yet stakeholders among students, faculty, instructional designers, technology leaders, and academic affairs administrators have rising expectations about how learning spaces will function and how they are managed.
Join two widely respected knowledge leaders in learning space design to:
- Understand new values that are shaping learning spaces, including active learning pedagogies, net generation characteristics, and emerging digital literacy skills
- Assess new technologies for learning spaces to create sustainable environments
- Identify when and how to maximize capabilities and minimize costs in a design project
- Learn about specific projects that have maximized value in renovating computer labs, lecture halls, and project-based learning classrooms
May 6, 2010 :: 1:00-2:30 p.m. EDT
This webcast will provide you with a step-by-step primer of how to measure the return on investment for integrated marketing and branding initiatives. You will learn best practices and potential pitfalls, and also review multiple examples of how ROI has been successfully measured at other institutions. Attendees will also review several measurement templates that can be adapted to their own institutional marketing and branding efforts
May 6, 2010 :: 1:00-2:30 p.m. EDT
Student leadership programs are an attractive recruiting tool for prospective students, an essential building block for students' career development, and a gateway to institutional change. Institutions that have not made investments in student leadership programming are losing ground to their competitors by neglecting a significant dimension of students' overall development.
Join us online to learn how one campus made important decisions about program structure and took action to create a student leadership program that addressed student needs and important learning outcomes.
May 11, 2010 :: 1:00-2:45 p.m. EDT
Join us online to learn how to create an advancement ambassador program that harnesses your students' potential, pairs their skills with your shop's vision, and supports their own professional goals. Using Cal Poly's Student Philanthropy Council and Carnegie Mellon's Highland Ambassador Program as models, you will learn:
- How to get administrative and student buy-in
- The key elements for a meaningful ambassador program
- How to train and develop student leaders
- Implementation considerations based on your institution's size and culture
May 20, 2010 :: 1:00-2:40 p.m. EDT
The current economic crisis is putting tremendous pressure on university budgets. Reduced endowment income, cuts in state budgets, and reduced ability to pay are creating significant challenges for institutions struggling to meet increasing student expectations.
Resource allocation is a challenging exercise in good economic environments and even more so when times are difficult. Aligning an institution's budget with its top priorities results in more effective allocation of limited resources and allows for sustainable progress through a variety of economic conditions.
Join us online to learn about resource allocation approaches that:
- Link institutional planning efforts with practical budgets
- Provide decision-making frameworks for investing in academic and administrative programs
May 24, 2010 :: 1:00-2:30 p.m. EDT
From alumni magazines to annual gift appeals to planned gift brochures, your shop produces a multitude of communications designed to engage your alumni and donors. However, moving those pieces online can be a challenging task - simply transferring them runs counter to the strengths of the web and developing a whole second set of content is far too labor intensive.
Join us to learn how to better design your advancement communications - including your print-to-web projects - for the online environment.
May 25, 2010 :: 1:00-2:45 p.m. EDT
Budget crunches have only increased the need for alumni relations shops to be able to quantify their work. However, the increasing reach of alumni relations responsibilities into areas including admissions coordination, affinity programming, and education is only further complicating the difficult task of designing effective staff evaluation criteria.
Join us online to learn how to develop alumni relations staff metrics for your institutional setting. You will leave the webcast armed with the tools necessary to design appropriate metrics for both your alumni relations generalists and specialists.
May 25, 2010 :: 1:00-2:30 p.m. EDT
Information literacy needs to be instilled in first-year students, allowing them to access the vast array of resources available on any college campus. Librarians need to be as active as possible in working with faculty to create assignments, increase information literacy, and assisting students with research so that first year students start their college career with the proper tools to succeed.
Join us online to hear about one institution's program that integrates information literacy modules cohesively into first year seminar courses. At the conclusion of the webcast you will be better able to integrate libraries and information literacy into the first year seminar model at your school.
May 26, 2010 :: 1:00-2:30 p.m. EDT
Few members of your graduating class view their senior gift as more than a forgettable, one-off last hurrah. However, through careful planning and thoughtful framing you can use a senior campaign to simultaneously educate all your students about the importance of giving back and to cultivate lasting relationships with your future donors.
Join us online to learn how to take your senior gift program to the next level. You will consider how to:
- Define your campaign and set achievable goals
- Make the shift from a physical to a non-physical gift
- Decide when to begin and end your campaign
- Message your campaign effectively
- Form a diverse and dedicated student committee
June 2 & 4, 2010 :: 1:00-2:30 p.m. EDT
Student conduct programs often struggle to balance compliance with FERPA and other laws while still focusing on student development at the same time. Many institutions are moving toward restorative justice programs and are seeing greater student growth and less recidivism.
Join us online to learn how you can implement a restorative justice process for your student conduct program. You will learn the philosophies, goals, and processes of restorative justice, as well as several models that can be implemented on your campus.
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