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Overview
Recent studies by Noel-Levitz and CAEL identify that earning credit for prior learning experiences is among the top 15 factors that influence adult/veteran student enrollment decisions. By properly and accurately communicating prior learning policies to adult and veteran prospects, institutions can create a powerful marketing tool for this audience.
Join us for this webcast to learn how to convert your school's current PLA policy into marketing messages and use it as an effective recruiting tool. You will learn how to educate students about PLA, set realistic expectations, and establish workable strategies for handling PLA requests.
Who Should Attend
This webcast is designed for marketing and recruiting professionals who work primarily with adult students and/or veterans, as well as those administrators involved in overseeing these operations. The emphasis will be on using your institution's existing PLA policy to attract students.
Program Agenda:
Monday, March 29, 2010
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| 1:00 - 2:30 p.m. EDT |
- Tactics for using PLA in recruiting
- Working within your existing PLA policy
- Effectively translating PLA policy into a marketing message and marketing media
- How PLA can be used on your website
- Training staff to use PLA as a recruiting tool
- Incorporating PLA into existing processes
- Setting realistic expectations
- Prior learning assessment practices and how they differ
- Examples of PLA procedures, from student request to credit granted
- Measuring the effects of PLA on recruiting
- When and how to track its effects
- Reporting on PLA successes
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Instructors
Denise Hart, Director of Adult Education and the Success Program, Professor of Education, Fairleigh Dickinson University
Denise has spent more than thirty years in higher education. Twenty years ago, she created the baccalaureate adult learner program, Success, at Fairleigh Dickinson University (FDU) and she still administers that program, teaching and advising undergraduate adult students.
Denise oversees all aspects of FDU's assessment of experiential learning and serves as a resource to the wider university community on issues affecting the adult learner. She has a wide selection of publications, professional presentations and has consulted with various audiences in K-12 and adult and continuing higher education. In 2009, she authored (with Dr. Jerry Hickerson of WSSU) the CAEL publication Prior Learning Portfolios: A Representative Collection. This is the most recent comprehensive text about practices in PLA portfolio assessment.
David Hoftiezer, Director of Admissions and the Information Center, Thomas Edison State College
In his current position, David is responsible for managing the office of admissions, which provides consultation, guidance, and support for all prospective and current students. In addition, he coordinates the college's information sessions and is responsible for implementation of student enrollment strategies. Thomas Edison is one of New Jersey's 12 senior public institutions of higher education and one of the first schools in the country designed specifically for adults. The College provides flexible, high-quality, collegiate learning opportunities for self-directed adults. David joined Thomas Edison State College in 2001 as assistant director of admissions and was appointed director of admissions in 2007.
Registration Information:
Questions
Call us at 720.488.6800 to help determine if this event is right for you.
Logging In to the Web Conference
After registration, each registrant will receive a confirmation of payment or an invoice, depending on method of payment. Each registrant will also receive an email with appropriate login information and more information regarding the event a few days prior to the start of the event. The day of the conference, you will receive another email with the same information. To participate, you will need a computer with a high speed internet connection. You will have the option to receive audio via your computer speakers or telephone.
Web Conference Archive
Within 7-10 business days of each web conference session, all registrants will receive an email with instructions on how to watch an online recording of the event. Access to this recording is included in the price of a single site connection. You will have access to this recording for 60 days.
Can't Attend the Live Session(s)?
If you can't attend the live session, but you'd still like to view the web conference, you still have options:
- Order a CD Recording of the event, which will be delivered to you along with a bound copy of the presentation materials. The CD will be shipped within 5 business days of the session date. For customers in the United States and Canada, shipping is included. Orders placed outside of the United States and Canada will be charged an additional $35.
- Choose the On Demand Download option, which will provide you with 90-day access to an online recording of the event. You will receive this archive link via email within a few days of the web conference.
Technical Information
- For detailed technical information on the requirements necessary to ensure a smooth session, please read about the system requirements.
- It is important to test your ability to connect to an Academic Impressions web conference. Test your system now
- For additional logistical considerations (including web conference interactivity and audio considerations), please download our web conference instructions (pdf).
Registration
For instant registration, call 720.488.6800 or scroll down and register online.
Make the most of the presentation: invite your whole team to participate from a single location at no additional cost.
Register Online:
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