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Overview
A strong faculty and staff giving program demonstrates to external donors that your institution's employees model the giving behavior they should emulate. That said, most institutions struggle with the amount of time they spend attempting to communicate the value of philanthropy to a constituency that all too often looks for what is in a gift for them.
Join us online to consider a fresh method of growing your faculty and staff giving ranks. You will be introduced to a non-traditional one-month approach that has achieved great success and how you can apply it to your institution. Specifically, you will learn:
- The rationale and results of Texas Christian University's success
- How the campaign's compressed timeline works
- How to:
- Select appropriate representatives
- Write and design effective program materials
- Message to difficult constituencies
- Manage competing external campaigns
- Address difficult economic conditions
- Scale to a larger setting
Who Should Attend
Annual giving professionals charged with managing a faculty and staff giving effort will learn how to rethink the year-long campaign concept to concentrate efforts and grow your donor ranks.
What Others Are Saying
"The information provided in this web conference was informational and timely for our institution. With budget cuts, our faculty/staff campaign presented a challenge to our department, and this web conference helped solve that challenge."
"This event was one of the better webinars I've attended in a while. There was a lot of great, practical hands-on information that will be very applicable to my institution."
Program Agenda
Thursday, April 22, 2010
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| 1:00-2:45 p.m. EDT |
- Institutional context
- Enrollment and employment
- Program rationale and mission
- The compressed model
- Length of campaign
- Counting and designation principles
- Focus on participation vs. dollars
- Choosing chairs and representatives
- Program messaging and marketing
- Checklists
- Packet materials
- Solicitation calendars
- Thank you suggestions
- Going paperless
- Obtaining buy-in
- Key relationships to develop
- How to effectively partner with HR
- Special considerations for unique populations
- Academic support
- Faculty senate and staff assembly
- Physical plant
- Translating the model to your setting
- Scaling for a larger institution
- Dealing with competing external campaigns
- Addressing economic conditions
- Lessons learned from Emory's alumni employee club
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Instructor
Janine Kraus, Director, Annual Giving, Texas Christian University
Janine administers a comprehensive annual gift program, including direct mail appeals, TCU's phone program, gift societies and other strategic projects. She previously directed undergraduate philanthropy education programming, senior giving, and young alumni solicitation as the institution's director of student and young alumni programs. Before arriving at TCU, Janine spent over four years in alumni relations at the University of North Texas where she gained experience in volunteer management, operations, events, and student involvement.
Registration Information
Questions
Call us at 720.488.6800 to help determine if this event is right for you.
Logging In to the Web Conference
After registration, each registrant will receive a confirmation of payment or an invoice, depending on method of payment. Each registrant will also receive an email with appropriate login information and more information regarding the event a few days prior to the start of the event. The day of the conference, you will receive another email with the same information. To participate, you will need a computer with a high speed internet connection. You will have the option to receive audio via your computer speakers or telephone.
Web Conference Archive
Within 7-10 business days of each web conference session, all registrants will receive an email with instructions on how to watch an online recording of the event. Access to this recording is included in the price of a single site connection. You will have access to this recording for 60 days.
Can't Attend the Live Session(s)?
If you can't attend the live session, but you'd still like to view the web conference, you still have options:
- Order a CD Recording of the event, which will be delivered to you along with a bound copy of the presentation materials. The CD will be shipped within 5 business days of the session date. For customers in the United States and Canada, shipping is included. Orders placed outside of the United States and Canada will be charged an additional $35.
- Choose the On Demand Download option, which will provide you with 90-day access to an online recording of the event. You will receive this archive link via email within a few days of the web conference.
Technical Information
- For detailed technical information on the requirements necessary to ensure a smooth session, please read about the system requirements.
- It is important to test your ability to connect to an Academic Impressions web conference. Test your system now
- For additional logistical considerations (including web conference interactivity and audio considerations), please download our web conference instructions (pdf).
Registration
For instant registration, call 720.488.6800 or scroll down and register online.
Make the most of the presentation: invite your whole team to participate from a single location at no additional cost.
CFRE Continuing Education Credits
Full participation in this program is applicable for 1.75 points in Category 1.B -
Education of the CFRE International application for initial certification and/or recertification.
Register Online:
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Download A PDF Brochure