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Overview:
Donors are increasingly interested in finding philanthropic projects representative of their values to bear their names. To capitalize on this trend, institutions must develop procedures and policies for establishing, managing, and marketing naming opportunities.
Join us for the Developing Institutional Naming Policies webcast to learn how to develop a naming policy appropriate to your institution. Utilizing real examples gathered from American and Canadian institutions, participants will learn the fundamentals of:
- Developing a policy creation timeline
- Differentiating between policies for different naming opportunities
- Calculating space values
- Procuring board approval
- Marketing available opportunities
- De-naming and naming length considerations
Who Should Attend:
This web conference will provide development professionals with the tools necessary to design and implement a comprehensive naming policy.
Program Agenda:
Wednesday, November 4, 2009
| 1:00-3:00 p.m. EST |
- Creating a timeline to plan your policy
- Developing criteria for your procedures
- Academic
- Honorific
- Philanthropy
- Creating a plan to give your naming policy life
- Space characteristics
- Defining use of the space
- The fundraiser as architect
- Addressing overlooked areas
- Maximizing your naming opportunities
- Grouping spaces
- Evaluating "virtual" spaces
- Rationally establishing base values
- Utility and traffic factors
- Adjusting your results with the chart of standards
- Finalizing your policy
- Board approval
- Presentation tactics
- Additional naming considerations
- Marketing naming opportunities
- Naming a school or program
- Use of funds in naming chairs or professorships
- Length of naming issues
- De/re-naming challenges and options
- Facility demolition and replacement
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Instructor:
Vincent E. Duckworth, CFRE, Principal, Duckworth & Associates
Vincent brings a wide background in higher education advancement to the topic of constructing a naming policy. Prior to his current consulting role, he served as the director of advancement for the Schulich School of Engineering at the University of Calgary and executive director to the University of Alberta's Faculty of Medicine and Dentistry development and alumni affairs office. He is the past president of the Edmonton chapter of the Association of Fundraising Professionals and has received multiple CASE Gold Awards for his capital campaign work.
Registration Information:
CFRE Continuing Education Credits
Full participation in Academic Impressions: Developing Institutional Naming Policies is applicable for 2.0 points each in Category 1B – Education of the CFRE International application for initial certification and/or recertification.
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Questions
Call us at 720.488.6800 to help determine if this event is right for you. |
Logging In to the Web Conference
After registration, each registrant will receive a confirmation of payment or an invoice, depending on method of payment. Each registrant will also receive an email with appropriate login information and more information regarding the event a few days prior to the start of the event. The day of the conference, you will receive another email with the same information. To participate, you will need a computer with a high speed internet connection. You will have the option to receive audio via your computer speakers or telephone. |
Technical Information
For detailed technical information on the requirements necessary to ensure a smooth session, please read our Web Conference Requirements document (PDF Download). |
Registration
For instant registration, call 720.488.6800 or scroll down and register online.
Make the most of the presentation: invite your whole team to participate from a single location at no additional cost. |
Register Online:
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Download A PDF Brochure