Accurately Reporting Your Alumni Participation Numbers to US News

January 11, 2012

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Overview

Many institutions underreport their alumni participation rates due to a misunderstanding of the US News measurement criteria.

From a compelling website to hand-signed thank-you letters to elaborate off-campus events, your institution uses many tools to build the kind of alumni loyalty measured by the alumni participation metric in the US News and World Report rankings. Though controversial, there are no signs the rankings are going away, and it's your responsibility to ensure you relate fully the alumni support your hard work is delivering. Unfortunately, many institutions struggle to report their participation rates clearly, due to confusion with and misunderstanding of the news magazine's measurement criteria.

Join us online to learn how to best report your institution's alumni participation rate to US News. You will learn:

How alumni participation fits into the overall rankings formula
Where Voluntary Support of Education Survey (VSE) and US News numbers diverge
How to deal with lost alumni figures
What complicating factors you should watch out for
Where unresolved measurement issues arise
How your institution's business process decisions affect your figures

WHO SHOULD ATTEND

All advancement and institutional research professionals responsible for compiling and reporting alumni participation numbers to US News will gain a comprehensive understanding of how to most accurately show the results of their institution's efforts.

CFRE CONTINUING EDUCATION CREDITS

This webcast has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.

Agenda

Learning Outcome:

After participating in this webcast, you will be better able to accurately calculate your institution's alumni participation figures by US News standards.

Wednesday, January 11, 2012

1:00 - 2:30 p.m. EST

Alumni participation in the rankings
- Why is it included?
- Where does it fit and what is its weight?
- Issues with using participation as a proxy for satisfaction
Calculating alumni participation
- Basic definitions
  - Alumni "of record"
  - Alumni solicited
  - Alumni donors
- Applying the definitions to your calculations
Complicating factors
- Alumni vs. degreed alumni
- Issues with number "of record"
- Number solicited vs. number solicitable
- Number "of record" vs. number solicited
- The graduating class
- Alumni who give indirectly
Your US News vs. Voluntary Support of Education Survey (VSE) numbers
The final analysis
- Unresolved issues and inconsistencies
- Techniques for putting your best foot forward
  - Ensuring all donors are getting their due credit
  - Knowing the rules and your institution's numbers
  - Understanding the impact of business process decisions
  - Internal reporting issues

Want more information about this event?

Contact Jason J. Shuba, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Alan S. Hejnal

Director, Records Management

University of Oregon Foundation

An advancement professional for 20 years, Alan brings a broad background to the subject of reporting standards and responsibilities. Previously affiliated with institutions such as Claremont Graduate University and Gettysburg College, he most recently managed the University of Richmond’s efforts in gift processing, demographic data, and reporting, also serving as his division’s liaison to information services. A regular conference speaker since beginning his career, Alan is the author of two chapters in the second edition of the CASE book Advancement Services: A Foundation for Fundraising.

Registration

CD Recording of Live Webcast

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date.

$350.00

Accurately Reporting Your Alumni Participation Numbers to US News recording

Attendee Information

Please provide your information.

State/Province *

Country *

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	First Name Last Name Job Title Email	Weight for row 16

On-Demand Download of Live Webcast (180 day license)

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via email approximately 10 business days following the live webcast date (links are active for 180 days).

$350.00

Accurately Reporting Your Alumni Participation Numbers to US News on demand

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
	First Name Last Name Job Title Email	Weight for row 4
	First Name Last Name Job Title Email	Weight for row 5
	First Name Last Name Job Title Email	Weight for row 6
	First Name Last Name Job Title Email	Weight for row 7
	First Name Last Name Job Title Email	Weight for row 8
	First Name Last Name Job Title Email	Weight for row 9
	First Name Last Name Job Title Email	Weight for row 10
	First Name Last Name Job Title Email	Weight for row 11
	First Name Last Name Job Title Email	Weight for row 12
	First Name Last Name Job Title Email	Weight for row 13
	First Name Last Name Job Title Email	Weight for row 14
	First Name Last Name Job Title Email	Weight for row 15
	First Name Last Name Job Title Email	Weight for row 16

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