Learn how you can boost the impact of your annual giving emails.
Prioritizing email in your annual giving effort is an elusive concept for many institutions. You know that email is a key strategy for unlocking donors who prefer to give online, but you may remain trigger shy and lack an understanding of how to fully integrate it with your other efforts, particularly more traditional ones.
Learn how to develop an email communication plan for your annual giving program that is both distinct from and complementary to your direct mail and digital media efforts. During this training you will hear how one institution:
This online training is ideal for annual giving professionals and those working with advancement marketing and communications. Each audience member will leave with ideas to transform the way they view email and digital communications in annual giving.
Contact Gwendolyn Doyle, Program Manager at firstname.lastname@example.org or 720-988-1258 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
After participating in this online training, you will be able to better plan your email strategy and integrate other digital platforms into your annual giving effort.
In her current position, Elizabeth Keppel is responsible for managing direct marketing and stewardship projects for academic units, including integrated digital projects and special campaigns. Prior to joining the UF staff in July 2015, she worked as an Assistant Director in the Office of Lifetime Philanthropic Engagement and Annual Giving at The College of William & Mary in Virginia. Elizabeth has a Bachelor of Arts and a Master of Education in Higher Education Administration from William & Mary.
AI Pro is an annual membership that gives your team unlimited access to hundreds of hours of training on the most critical issues facing higher education.For additional questions, call Bridget Dattilo at 720.988.1224.
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