A strong young alumni giving program can help your shop insulate itself from future fundraising downturns. Unfortunately, due to this constituency's doubts about unrestricted giving and transient lifestyle, it remains one of the toughest to reach.

Join us online to consider a fresh method for growing and retaining your young alumni donor ranks. You will be introduced to Illinois Wesleyan University's novel "affinity circles" approach, which has increased total gifts by 300 percent in participants and converted 15 percent of participants from young alumni non-donors. Along with gaining a thorough understanding of how the program operates, you will learn tactics for:

• Selecting and training program "influencers"
• Building buy-in for the program
• Monitoring progress
• Integrating the program into your current efforts
• Scaling the program for a larger setting

WHO SHOULD ATTEND

Annual giving and development professionals charged with cultivating young alumni givers will learn how to create affinity circles to grow their participation rates.