Creating a Young Alumni Travel Program

July 11, 2012 - 1:00 to 2:30 pm EDT

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Overview

Learn how one institution uses innovative travel offerings to increase young alumni engagement and giving.

A strong young alumni engagement effort can help broaden your constituency base and insulate your shop from future fundraising downturns. Now is the time to expand your outreach beyond giving clubs and happy hours.

Join us online to learn how you can design and host young alumni travel experiences that will engage potential donors. Our presenter will showcase Northwestern University’s annual “Young Alumni Ski and Snowboard Trip,” an offering that engages over 200 travelers annually and boasts a 64 percent giving rate among past participants. Along with gaining a thorough understanding of how the program operates, you will learn tactics for:

Selecting and managing trip volunteers
Engaging an external travel partner
Messaging your offering
Integrating giving opportunities
Scaling the program for a smaller setting

WHO SHOULD ATTEND

Advancement professionals (especially those in alumni relations and annual giving) charged with engaging young alumni will learn how to create a travel option to enhance their efforts.

CFRE CONTINUING EDUCATION CREDITS

This webcast has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.

Agenda

Learning Outcome:

After participating in this webcast, you will be able to create a young alumni travel option to increase young alumni engagement.

Wednesday, July 11, 2012

1:00 - 2:30 p.m. EDT

Institutional and program context
- Enrollment, alumni base, and shop structure
- Program backdrop, genesis, successes
The program model
- Location and student-experience focus
- Budget, costs, and inclusions
- Travel partner roles
Program logistics
- Volunteer leaders
  - Selection criteria
  - Roles
- Planning and promotion
  - Timeframes and deadlines
  - Website, email, and social media marketing examples
  - Developing an FAQ
- Fielding participant special requests
- Integrating giving opportunities
Implementing the program at your institution
- Building buy-in and setting expectations
- Translating the model to a smaller institution
Measuring your results

Want more information about this event?

Contact Jason J. Shuba, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Matthew Herek

Associate Director, Young Alumni Engagement

Northwestern University

Matt works to keep graduates of the past decade engaged with Northwestern and partners with his colleagues in the office of alumni relations and development to ensure that that engagement leads to investment in NU’s philanthropic interests. A member of his division’s social media strategy team, Matt is the main voice of @nualums on Twitter and a curator of facebook.com/northwesternalumni. Prior to arriving at Northwestern, he held positions in campus center management at the Illinois Institute of Technology and residential education at DePaul University.

Registration

Best Value

Purchase the webcast and CD recording together and receive the CD for half price.

$525.00

Live Webcast Connection + CD Recording for Creating a Young Alumni Travel Program

Early bird price of $525.00 in effect until July 02, 2012. Save $75.00 off the regular price of $600.00

Attendee Information

Please provide your information.

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Live Webcast Connection

With a single site connection you can invite as many people as you like to watch and listen to the webcast from the same computer. You’ll also receive an electronic link to the presentation materials and handouts as well as additional resources referenced during the live event. Following the webcast you’ll receive an email that contains a link to the recorded webcast (link active for 60 days). Additional site connections are also available for $195.

Early bird price of $350.00 in effect until July 02, 2012. Save $75.00 off the regular price of $425.00

$350.00

Creating a Young Alumni Travel Program

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
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CD Recording of Live Webcast

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date.

Save 50% when you purchase a recording in conjunction with a live event connection!

$350.00

Creating a Young Alumni Travel Program recording

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
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On-Demand Download of Live Webcast (180 day license)

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via email approximately 10 business days following the live webcast date (links are active for 180 days). On-demand downloads require pre-payment prior to receiving the access link.

Save 50% when you purchase an on-demand download in conjunction with a live event connection!

$350.00

Creating a Young Alumni Travel Program on demand

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
	First Name Last Name Job Title Email	Weight for row 4
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Refunds will be issued only if cancellations are received in writing by May 4, 2012. A $75.00 processing fee will be assessed. After May 4, 2012 a credit (less $75.00 processing fee) will be issued. The credit will be valid for 12 months and can be used toward any future conferences, web conferences, audio proceedings, or web conference archives. In case this event is cancelled, Academic Impressions' liability is limited to a refund of this registration fee only.

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WHO SHOULD ATTEND

CFRE CONTINUING EDUCATION CREDITS

Wednesday, July 11, 2012

Want more information about this event?

Matthew Herek

Best Value

Live Webcast Connection + CD Recording for Creating a Young Alumni Travel Program

Live Webcast Connection

Creating a Young Alumni Travel Program

CD Recording of Live Webcast

Creating a Young Alumni Travel Program recording

On-Demand Download of Live Webcast (180 day license)

Creating a Young Alumni Travel Program on demand

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