Are you effectively implementing personas into your current marketing strategy?
Join us for this two-part online training series to learn how to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. These two 45-minute sessions are focused on (a) creating effective personas, and (b) integrating them meaningfully into your marketing efforts. As part of this conversation, we will discuss:
Personas are representations of key user types that help organizations better identify, understand, and communicate with their primary audiences. Some practical examples of this in the higher ed context could be:
To match with your fast-paced schedule, we have deliberately designed these trainings to be brief, but powerful. Each 45-minute session is jam-packed with practical information from start to finish, and each is accompanied by a robust collection of worksheets and templates that are designed to help you further develop and apply your own personas to your work.
If you are a marketing professional working in higher education, you will benefit from this webcast. This content has been designed to apply to all “types” of marketers, including those who work within:
Contact Sarah Seigle, Program Manager at Sarah@academicimpressions.com or 720-988-1216 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
Learning Outcome: After participating in this online training, you will be able to begin developing personas for your core audiences.
We will walk you through the process and give examples of how you can develop personas for your core audiences in-house on a limited budget. Topics to be addressed during the webcast include:
Learning Outcome: After participating in this online training, you will be better able to integrate the personas you develop/have developed into your marketing strategy.
Once you have your personas developed, the task at hand is to ensure that they do not just sit on a shelf collecting dust—you must find ways to meaningfully integrate them into your marketing strategies. In this training, we will discuss and show examples of how you can apply and make the most of your personas in the context of:
Mike Barzacchini has worked in marketing and public relations for more than 20 years. For the past 16 years, he has served as director of the Marketing Services Department at Harper College. Mike developed Harper's first branding campaign and leads the College’s integrated marketing, web, and social media initiatives.
Along with his higher ed experience, Mike has created communication campaigns for healthcare organizations, state government agencies, manufacturers, and consumer service companies. Whether leading a workshop, writing copy for a direct marketing project or planning a campaign, Mike’s work is guided by the following three principles: access, usability, and relevance.
AI Pro is an annual membership that gives your team unlimited access to hundreds of hours of training on the most critical issues facing higher education.For additional questions, call Bridget Dattilo at 720.988.1224.
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