Developing Institutional Naming Policies

December 13, 2011

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Overview

Develop a naming policy appropriate for your institution.

Donors are increasingly interested in attaching their names to philanthropic projects representative of their values. To capitalize on this trend, institutions must develop procedures and policies for establishing, managing, and marketing naming opportunities.

Join us online to learn how to develop a naming policy appropriate for your institution. Utilizing real examples from American and Canadian institutions, participants will learn the fundamentals of:

Differentiating among policies for different naming opportunities
Calculating space values
Procuring board approval
Marketing available opportunities
De-naming and naming length considerations

WHO SHOULD ATTEND

Advancement professionals (especially those in advancement services, development, and donor relations) charged with establishing or revising a naming policy will leave with the tools necessary to design and implement a set of standards appropriate for their institution.

CFRE CONTINUING EDUCATION CREDITS

Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.

Agenda

Learning Outcome:

LEARNING OUTCOME

After participating in this webcast, you will be better prepared to design and implement a naming policy that accurately values your institutional space.

Tuesday, December 13, 2011

1:00 - 3:00 p.m. EST

Creating a timeline to plan your policy
Developing criteria for your procedures
- Academic
- Honorific
- Philanthropic
Creating a plan to give your naming policy life
- Space characteristics
- Defining use of the space
- The fundraiser as architect
- Addressing overlooked areas
  - Maximizing your naming opportunities
  - Grouping spaces
  - Evaluating "virtual" spaces
- Rationally establishing base values
- Utility and traffic factors
- Adjusting your results with the chart of standards
Finalizing your policy
- Board approval
- Presentation tactics
Additional naming considerations
- Marketing naming opportunities
- Naming a school or program
- Use of funds in naming chairs or professorships
- Length of naming issues
  - Re-/de-naming challenges and options
  - Facility demolition and replacement

Want more information about this event?

Contact Jason J. Shuba, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Vincent E. Duckworth, CFRE

Principal

Duckworth & Associates

Vincent brings a wide background in higher education advancement to the topic of constructing a naming policy. Prior to his current consulting role, he served as the director of advancement for the Schulich School of Engineering at the University of Calgary and executive director to the University of Alberta’s Faculty of Medicine and Dentistry development and alumni affairs office. He is the past president of the Edmonton chapter of the Association of Fundraising Professionals and has received multiple CASE Gold Awards for his capital campaign work.

Registration

CD Recording of Live Webcast

$350.00

Developing Institutional Naming Policies recording

Attendee Information

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On-Demand Download of Live Webcast (180 day license)

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What Others are Saying

“

It was very useful information and a fairly comprehensive perspective. It was definitely helpful to me providing a foundation for our development committee work.

”

Larry C. Hargrove

Foundation Trustee, Trident Technical College Foundation

“

If your organization is at all considering namings - not just spaces and places, but programs, chairs, etc. - this workshop will give you a great head start to get your institution on the right track. Following Vincent's straightforward approach can save a lot of time and headaches. It is well-presented and engaging.

”

Lorie Abernethy

Senior Development Officer, SAIT Polytechnic

Participating is easy!

All you need is a computer with a high-speed Internet connection to watch the presentation

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