Developing Institutional Naming Policies

June 27, 2012 - 1:00 to 3:00 pm EDT

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Overview

Design and implement a naming policy that accurately captures and values your campus space.

Donors are increasingly interested in attaching their names to philanthropic projects representative of their values. To capitalize on this trend, institutions must develop procedures and policies for establishing, managing, and marketing naming opportunities.

Join us online to learn how to develop a naming policy appropriate for your institution. Utilizing real examples from American and Canadian institutions, participants will learn the fundamentals of:

Differentiating among policies for different naming opportunities
Calculating space values
Procuring board approval
Marketing available opportunities
De-naming and naming length considerations

WHO SHOULD ATTEND

Advancement professionals (especially those in advancement services, development, and donor relations) charged with establishing or revising a naming policy will leave with the tools necessary to design and implement a set of standards appropriate for their institution.

Higher Ed Impact Related Article

Crafting a Naming Opportunities Plan

As institutions navigate a prolonged recession, many are launching new fundraising campaigns in response to decreased funding sources -- some of them quite ambitious in their scope. Even as more institutions look to launch new campaigns, donors are increasingly interested in attaching their names to philanthropic projects representative of their values. To capitalize on this trend, institutions must develop procedures and policies for establishing, managing, and marketing naming opportunities. Read more

What is Higher Ed Impact?

CFRE CONTINUING EDUCATION CREDITS

This webcast has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.

Agenda

Learning Outcome:

After participating in this webcast, you will be better prepared to design and implement a naming policy that accurately values your institutional space.

Wednesday, June 27, 2012

1:00 - 3:00 p.m. EDT

Creating a timeline to plan your policy
Developing criteria for your procedures
- Academic
- Honorific
- Philanthropic
Creating a plan to give your naming policy life
- Space characteristics
- Defining use of the space
- The fundraiser as architect
- Addressing overlooked areas
  - Maximizing your naming opportunities
  - Grouping spaces
  - Evaluating “virtual” spaces
- Rationally establishing base values
- Utility and traffic factors
- Adjusting your results with the chart of standards
Finalizing your policy
- Board approval
- Presentation tactics
Additional naming considerations
- Marketing naming opportunities
- Naming a school or program
- Use of funds in naming chairs or professorships
- Length of naming issues
  - Re-/de-naming challenges and options
  - Facility demolition and replacement

Want more information about this event?

Contact Jason J. Shuba, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Vincent E. Duckworth, CFRE

Principal

Duckworth & Associates

Vincent brings a wide background in higher education advancement to the topic of constructing a naming policy. Prior to his current consulting role, he served as the director of advancement for the Schulich School of Engineering at the University of Calgary and executive director to the University of Alberta’s Faculty of Medicine and Dentistry development and alumni affairs office. He is the past president of the Edmonton chapter of the Association of Fundraising Professionals and has received multiple CASE Gold Awards for his capital campaign work.

Registration

Best Value

Purchase the webcast and CD recording together and receive the CD for half price.

$525.00

Live Webcast Connection + CD Recording for Developing Institutional Naming Policies

Early bird price of $525.00 in effect until June 20, 2012. Save $75.00 off the regular price of $600.00

Attendee Information

Please provide your information.

State/Province *

Country *

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Live Webcast Connection

With a single site connection you can invite as many people as you like to watch and listen to the webcast from the same computer. You’ll also receive an electronic link to the presentation materials and handouts as well as additional resources referenced during the live event. Following the webcast you’ll receive an email that contains a link to the recorded webcast (link active for 60 days). Additional site connections are also available for $195.

Early bird price of $350.00 in effect until June 20, 2012. Save $75.00 off the regular price of $425.00

$350.00

Developing Institutional Naming Policies

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
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	First Name Last Name Job Title Email	Weight for row 16

CD Recording of Live Webcast

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date.

Save 50% when you purchase a recording in conjunction with a live event connection!

$350.00

Developing Institutional Naming Policies recording

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
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	First Name Last Name Job Title Email	Weight for row 14
	First Name Last Name Job Title Email	Weight for row 15
	First Name Last Name Job Title Email	Weight for row 16

On-Demand Download of Live Webcast (180 day license)

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via email approximately 10 business days following the live webcast date (links are active for 180 days).

Save 50% when you purchase an on-demand download in conjunction with a live event connection!

$350.00

Developing Institutional Naming Policies On-Demand Download

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
	First Name Last Name Job Title Email	Weight for row 4
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	First Name Last Name Job Title Email	Weight for row 11
	First Name Last Name Job Title Email	Weight for row 12
	First Name Last Name Job Title Email	Weight for row 13
	First Name Last Name Job Title Email	Weight for row 14
	First Name Last Name Job Title Email	Weight for row 15
	First Name Last Name Job Title Email	Weight for row 16

Refunds will be issued only if cancellations are received in writing by April 20, 2012. A $75.00 processing fee will be assessed. After April 20, 2012 a credit (less $75.00 processing fee) will be issued. The credit will be valid for 12 months and can be used toward any future conferences, web conferences, audio proceedings, or web conference archives. In case this event is cancelled, Academic Impressions' liability is limited to a refund of this registration fee only.

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What Others are Saying

“

It was very useful information and a fairly comprehensive perspective. It was definitely helpful to me providing a foundation for our development committee work.

”

Larry C. Hargrove

Foundation Trustee, Trident Technical College Foundation

“

If your organization is at all considering namings — not just spaces and places, but programs, chairs, etc. — this workshop will give you a great head start to get your institution on the right track. Following Vincent’s straightforward approach can save a lot of time and headaches. It is well-presented and engaging.

”

Lorie Abernethy

Senior Development Officer, SAIT Polytechnic

Participating is easy!

All you need is a computer with a high-speed Internet connection to watch the presentation

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Developing Institutional Naming Policies

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WHO SHOULD ATTEND

Higher Ed Impact Related Article

Crafting a Naming Opportunities Plan

CFRE CONTINUING EDUCATION CREDITS

Wednesday, June 27, 2012

Want more information about this event?

Vincent E. Duckworth, CFRE

Best Value

Live Webcast Connection + CD Recording for Developing Institutional Naming Policies

Live Webcast Connection

Developing Institutional Naming Policies

CD Recording of Live Webcast

Developing Institutional Naming Policies recording

On-Demand Download of Live Webcast (180 day license)

Developing Institutional Naming Policies On-Demand Download

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What Others are Saying

Larry C. Hargrove

Lorie Abernethy

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