Differentiating Your School for Adult Students

December 1, 2011

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Overview

Learn how schools that serve adult students can differentiate themselves from competitors.

As the population of prospective adult students grows, higher education institutions are responding by creating new programs and being more intentional about differentiating their programs from the competition.

Join us online to learn how schools that serve adult students can differentiate themselves from competitors. You will learn:

Why today's adult student selects one school over another
The media habits of today's adult students
How to identify your competitors for prospective adult students
Twelve strategic areas in which schools can differentiate their adult programs and the corresponding tactics for doing so

WHO SHOULD ATTEND

This webcast will provide practical pointers for administrators looking to maximize the return on their marketing dollars: senior staff members, chief academic officers, marketing directors, deans, and program-specific directors who work with adult programming in the credit, non-credit, and work-force development areas.

Academic Impressions recommends that the heads of individual programs or schools attend in order to take full advantage of the information offered.

Agenda

Learning Outcome:

After participating in this webcast, you will be able to distinguish your institution from competitors by integrating tips for differentiation into your adult student marketing strategy.

Thursday, December 1, 2011

1:00 - 2:30 p.m. EST

Understanding differentiation
Identifying your competitors
Do you really know what adult students want?
Building a differentiation strategy
Twelve strategic areas of differentiation for adult students
- Recruiting and marketing communications
- Website design
- Programming/curriculum
- Service and support
- Faculty experience and knowledge
- Scheduling of classes
- Time to complete courses and degrees
- Program delivery options
  - Online
  - Hybrid
  - Classroom
  - Independent study
- Physical location of classes
  - Multiple sites
  - Employers' workplaces
- Degree design options
- Pricing
- Financial aid and payment options
Steps you can take now to get started

Want more information about this event?

Contact Marla P. Whipple, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Robert A. Sevier, Ph.D.,

Senior Vice President, Strategy

Stamats Inc.

With more than 25 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, Bob's innovative work has been featured at hundreds of professional conferences, as well as in higher education's major marketing publications, including Currents, Journal of College Admissions, Admissions Strategist, University Business, and College & University. He has authored seven books on integrated marketing, brand marketing, innovation, and strategic planning.

Prior to joining Stamats in 1988, Bob taught and worked as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University.

Registration

CD Recording of Live Webcast

$350.00

Differentiating Your School for Adult Students recording

Attendee Information

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On-Demand Download of Live Webcast (180 day license)

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