To make effective use of social media, you don't need a new "social media strategy"; you just need to identify how these new tools can enhance your existing strategy. Can Facebook help you extend the reach of your current recruiting efforts? Can Twitter help you boost student engagement in large lecture halls? Social media represents an expansion of your tool kit for addressing perennial challenges.

Colleges and universities that have seen success with social media have also resisted the urge to centralize or restrict these new channels; they have instead focused on empowering users through centralized support and education.

Join us for this free webcast and:

• Receive a free copy of our recent edition of Higher Ed Impact: Monthly Diagnostic, providing a succinct overview of what an effective approach to social media looks like
• Submit your questions prior to the webcast to a panel of expert contributors from the Monthly Diagnostic
• Attend a Q&A panel with several of the contributors
• Receive a free transcript of the panel after the event

WHO SHOULD ATTEND

Across the institution, it's critical to look at how uses of social media can supplement or complement your current efforts to reach very specific goals for your division.

Admissions, advancement (including alumni relations), communication, and marketing professionals charged with overseeing social media efforts will benefit from this panel's tips for integrating social media efforts across campus.

Faculty developers will also benefit from tips for helping faculty make use of social media in ways that address real challenges in teaching and learning.