Measuring and Evaluating Your Alumni Relations Staff

August 24, 2011

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Overview

Measuring the effectiveness of your alumni relations team has never been more important.

Budget crunches have only increased the need for alumni relations shops to be able to quantify their work. However, the increasing reach of alumni relations responsibilities into areas including admissions coordination, affinity programming, and education is only further complicating the difficult task of designing effective staff evaluation criteria.

Join us online to learn how to develop alumni relations staff metrics for your institutional setting. You will leave the webcast armed with tools to design appropriate metrics for both your generalists and specialists.

WHO SHOULD ATTEND

Advancement professionals charged with establishing a measurement and evaluation system for their alumni relations professionals will leave the webcast better able to choose appropriate metrics that advance their shop goals.

Agenda

Learning Outcome:

After participating in this webcast, you will be better able to choose appropriate metrics to measure the performance of your alumni relations staff.

Wednesday, August 24, 2011

1:00 - 2:45 p.m. EDT

Aligning your metrics to your institution's values
The alumni relations staff metrics backdrop at the Kelley School of Business and the University of Pennsylvania
- Impetus for creation
- Modification history
Performance measurements for alumni generalists
- Address augmentation
- Alumni vignettes
- Contacts
- Memberships
- Student engagement
Performance measurements for alumni specialists
- Admissions councils
- Class and reunion programming
- Communication and marketing
- Education
- Global networks
- Multicultural groups
- Travel
Effectively tracking your metrics system
Building top-level buy-in for your metrics effort

Want more information about this event?

Contact Jason J. Shuba, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Elise Betz

Assistant Vice President, Alumni Affairs

University of Pennsylvania

Elise began her tenure at Penn as an associate director of The Penn Fund and currently manages a majority of institution’s alumni relations efforts, including communications, alumni education, the multicultural alliance, and alumni travel. She also founded and manages “Penn Traditions: Building Our Community,” a comprehensive student advancement program. Elise’s work in this area helped increase senior gift participation from 18 percent in 2001 to more than 68 percent in 2008 and earned her a 2006 UPenn Model of Excellence Award. She presents at advancement conferences across the country and has consulted with numerous institutions interested in starting student advancement programs.

Richard K. Dupree

Assistant Dean, Development and Alumni Relations, Kelley School of Business

Indiana University

A fundraising executive and consultant, Rick comes to the topic of evaluating alumni relations professionals with a broad background in advancement. Serving as a senior development professional for over 20 years, his expertise in designing metrics to evaluate advancement staff has led him to advise on the subject both domestically and abroad. Prior to his current role, Rick served on the development staff at the University of Evansville and as director of major gifts as well as managing director of capital campaigns for Michigan’s Interlochen Center for the Arts.

Registration

CD Recording of Live Webcast

$350.00

Measuring and Evaluating Your Alumni Relations Staff recording

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