Researching and Marketing Your Faculty and Staff Giving Program

January 27, 2009

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Overview

In addition to bringing money into your annual fund, faculty and staff gifts create a strong case for alumni giving when it is clear that an institution's employees see the value and importance of annual giving. While faculty and staff giving programs differ among institutions, creating a successful program means understanding institutional culture, what faculty and staff want, and what specifically speaks to them. Finally, translating that information into marketing and promotional ideas for your faculty and staff are also critical to the success of the program.

The Researching and Marketing Your Faculty and Staff Giving Program on-demand webcast presents the key steps of researching and marketing your faculty and staff giving program. The presenters provide two unique perspectives on issues ranging from the research and planning process all the way through message development and specific marketing techniques to effectively promote your unique faculty and staff giving program.

TARGET AUDIENCE

Directors, associate directors, and assistant directors of annual giving will identify how to research and market a faculty and staff giving program that's right for their institution.

Agenda

Live Session Took Place On Tuesday, January 27, 2009

Overview of fundraising with faculty and staff
- Traditional and innovative program models
- Challenges and successes
Research and planning
- What to understand about your institution's culture
- Conducting research
- Developing a data-driven faculty and staff program
Discussion and perspectives
Developing your message and marketing
- Defining your mission
- Creating your case
- Examples of marketing campaigns
  - Direct mail
  - Email
  - Face-to-face
Discussion and perspectives
To do list for starting your faculty and staff giving program

Want more information about this event?

Contact Naomi Nishi, Director of Program Design and Customization if you'd like additional information about the program agenda.

Instructors

Janell J. Johnson

Director of Annual Giving

University of North Carolina Wilmington

Janell currently serves as director of annual giving at the University of North Carolina Wilmington. As director, Janell is responsible for administering a comprehensive annual giving program to include annual direct mail solicitation appeals, phone solicitation program, electronic solicitation appeals, gift societies, and other projects. Prior to this position, Janell served as assistant director of annual giving at Western Michigan University where she was responsible for the phone solicitation program. Janell began her career as a fundraiser ten years ago as a student telemarketer at Michigan State University.

Tiffany A. Murello

Associate Director of Annual Giving

Kent State University

For nearly five years, Tiffany has worked to create a culture of philanthropy at Kent State University through direct marketing. Tiffany's fundraising career began in 2004 when she joined Kent State's advancement team as the assistant director of annual giving. Currently, she serves as the associate director of annual giving. In both capacities, Tiffany has successfully expanded the annual fund's direct marketing program to include multimedia campaigns, soliciting alumni, young alumni, faculty, staff, and students. Her multidimensional approach combines direct mail, e-marketing, web advertising, telemarketing, and events to increase donor retention and acquisition. The key to her success is her donor-centric strategic planning: market to the needs of the donor in order to fulfill the needs of the organization.

Registration

CD Recording of Live Webcast

$350.00

Researching and Marketing Your Faculty and Staff Giving Program CD Recording

Attendee Information

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