Are you focusing on the right aspects of your program when communicating with prospective adult students?
More than ever, you need to have a clear value proposition and clear messaging to differentiate yourself from your competitors who offer specific adult-focused undergraduate, graduate, and/or degree-completion programs. Join us to learn what aspects of your program you should be emphasizing to your prospective adult student markets. Throughout this training, you will see numerous institutional examples of successful communications for non-traditional students across multiple channels.
This is the first of three programs focused on helping you better market to and recruit adult students. Save 25% when you register for the entire series that also includes:
View the three-part series.
Enrollment management, academic leadership, marketing, and admissions professionals who would like to learn how to more effectively sell their value of their programs to adult students (for either online or in-person programs) will benefit from this webcast.
Contact Sarah Seigle, Program Manager at Sarah@academicimpressions.com or 720-988-1216 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
After participating in this online training, you will be able to sell the value of your programs more effectively to your adult student markets.
Mike Barzacchini has worked in marketing and public relations for more than 20 years. For the past 16 years, he has served as director of the Marketing Services Department at Harper College. Mike developed Harper's first branding campaign and leads the College’s integrated marketing, web, and social media initiatives.
Along with his higher ed experience, Mike has created communication campaigns for healthcare organizations, state government agencies, manufacturers, and consumer service companies. Whether leading a workshop, writing copy for a direct marketing project or planning a campaign, Mike’s work is guided by the following three principles: access, usability, and relevance.
AI Pro is an annual membership that gives your team unlimited access to hundreds of hours of training on the most critical issues facing higher education.For additional questions, call Bridget Dattilo at 720.988.1224.
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