Speechwriting for Campus Leaders: Tips for New or Occasional Speechwriters

December 1, 2011

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Overview

Learn how to write appropriate and effective speeches for your campus leaders.

Once you have defined your institution's strategic messages and found your leader's voice, your next task for your speechwriting assignment is to get words on the page. Whether you write speeches occasionally or more regularly, crafting your speeches and preparing them for delivery can be a daunting task.

Join us online for tips on how to effectively incorporate technical aspects and rhetorical devices into your next speechwriting assignment. You will learn how to prepare the physical text of the speech and how to add impact through devices such as repetition, alliteration, rhythm, and emphasis. You will also leave the session with three types of speeches every campus speechwriter should have ready for delivery.

WHO SHOULD ATTEND

This program is designed for new and occasional speechwriters, as well as more regular speechwriters who want a refresher on technical aspects and rhetorical devices in speechwriting.

A Pre-Webcast Recording Especially for New and Occasional Speechwriters

Understanding the strategic messages of your college or university and knowing how your leaders deliver those messages in multiple venues is foundational to any speechwriting effort. If you are a new or occasional speechwriter, purchase this optional 40-minute recording to learn how to use strategic messages in your speechwriting and how to discover your leader's voice. You can listen to this recording on your own time, and you will have access to this recording for 60 days after the airing of the live session.

Visit the registration page for pricing details.

Agenda

Learning Outcome:

LEARNING OUTCOME

After participating in this webcast, you will be able to incorporate technical aspects and rhetorical devices into your next speechwriting assignment.

Thursday, December 1, 2011

1:00 - 2:30 p.m. EST

The importance of public speaking, strategic messages, and speaker voice
The challenges of speechwriting
- Maintaining consistency of style and message across multiple venues
- Surviving the review process
- Integrating PowerPoint
- Writing for emotional events
- Using humor
Technical aspects of speechwriting with examples
- Understanding the importance of physical text
- Accommodating speaker preferences
- Using preparation and lead time
- Meeting with the president beforehand - what you need to cover
- Rehearsing - necessary or not?
- Timing a speech
- Realizing that it's not about you
Rhetorical devices in speechwriting with examples
- Repetition
- Alliteration
- Rhythm
- Emphasis
General advice and must-haves for every campus speechwriter

Want more information about this event?

Contact Bridget K. Dattilo, Director of Online Training and Development if you'd like additional information about the program agenda.

Instructors

Chuck Toney

Assistant to the President

University of Georgia

Chuck Toney has served as an assistant to the president since July 2011. A speechwriter and policy analyst in the Public Affairs office since 1999, he continues those duties in the president’s office. He also has responsibility for construction projects, facilities, and physical plant, working with the Office of University Architects for Facilities Planning, the UGA Real Estate Foundation, and the Board of Regents staff. He is also the liaison for the President’s Cabinet and the Public Affairs office, and represents the office with such higher education groups as the Southern Regional Education Board, the Atlanta Regional Council for Higher Education, and the American Association of Universities.

Before coming to UGA, Toney was a public information director in the Public Affairs Office at Clemson University. In 1993-94, he served as press secretary for Congressman Don Johnson, who represented Athens and Northeast Georgia.

Registration

CD Recording of Live Webcast

$350.00

Speechwriting for Campus Leaders: Tips for New or Occasional Speechwriters recording

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