The work of campus marketing departments continues to evolve and expand, resulting in an increased pressure on marketing professionals to demonstrate impact and value. Many campus marketing teams are very decentralized, in need of reorganization, or simply may not have enough resources to accomplish all the tasks now considered “standard” in higher education.

Join nationally recognized higher ed marketing expert Elizabeth Scarborough online to explore new ways of thinking about how you can organize your marketing team to maximize results. You will receive examples of small, medium, and large institutions' marketing organizational charts and learn how to decide which structure might be best for your campus.

WHO SHOULD ATTEND

This webcast presents a great opportunity to start a conversation with several campus stakeholders around how you might consider restructuring or growing your own marketing team:

• Marketing professionals
• Advancement and alumni divisions
• Admissions and enrollment management personnel who oversee marketing departments
• Campus leaders who support marketing operations

Additionally, fiscal and human resources leaders may also benefit from the staffing, return on investment, and organizational structuring information presented during the session.