Are you setting realistic enrollment goals? Do you have the staff and resources to support your enrollment plans?
Colleges and universities have different ways of setting enrollment goals, but most methods focus on internal university needs. Equally important to consider are external market trends impacting enrollment numbers. When external factors are not given merit, schools tend to see their enrollment numbers fall short of targeted goals.
How are you accounting for the declining number of high school graduates? Do your institution’s goals reflect the increasing transfer exchange? Join us online to learn how to set strategic enrollment goals that account for both internal needs and external market trends. Our expert instructor, Marc Camille, will highlight the most important factors impacting various enrollment targets, and suggest methods to set and reach these goals.
This program is uniquely designed to serve key stakeholders who are involved in the enrollment goal setting process. We encourage the following stakeholders to attend together and discuss new ways to approach this critical decision: enrollment or admissions managers, senior financial officers, and senior academic leaders.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
After participating in this webcast, you will be able to account for both internal demands and market trends when setting enrollment targets.
Dr. Marc Camille supervises the offices of undergraduate and graduate admission, financial aid, institutional research, and marketing and communications (creative services, institutional marketing, media relations, and web communications). Prior to his appointment at Loyola in August 2006, Dr. Camille’s twenty-four-year career includes service as dean of Admission and Financial Aid at Xavier University and a variety of admission roles at the University of Miami (FL) and Mount Ida College (MA).
Since his arrival at Loyola, first-year class applications have increased 72%; the acceptance rate has decreased; the yield rate has increased; first-generation, Pell Grant recipient, and student of color enrollments have more than doubled; and Loyola’s financial aid discount rate has remained well below national and competitor benchmarks. Additional accomplishments achieved during Dr. Camille’s tenure include the implementation of an integrated marketing philosophy and organizational structure, including a rebranding initiative and institutional designation change.
Dr. Camille presents annually at conferences such as the American Marketing Association’s Symposium for the Marketing of Higher Education; American Association of Collegiate Registrar and Admissions Officers Strategic Enrollment Management Conference; and numerous others, including NACAC, CASE, and College Board meetings.
Dr. Camille earned his doctorate in higher education management at the University of Pennsylvania.
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