Take a fresh approach to your fundraising efforts in a way that improves donor retention.
Churning donors each year not only makes your job harder, but also shrinks your pool of available donors. Learn how you can better understand donors’ behavior and tailor your approach to retain more of them in the beginning of the pipeline. You will leave this example-based training with new insights on:
Your registration gets you access to two templates that will help you take a more holistic view of donor retention at your institution. You will receive a sample donor communications calendar to help you gain a better sense of all your donor touchpoints throughout the year. You will also receive an downloadable analysis worksheet to help you gain a clearer picture of your current donor retention efforts.
Fundraising professionals focused on bolstering their donor retention rates, particularly those in annual giving, will benefit from this training.
Contact Gwendolyn Doyle, Program Manager at firstname.lastname@example.org or 720-988-1258 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
After participating in this online training, you will be able to take a fresh approach to your fundraising efforts to enhance donor retention.
Lynne is a frequent conference speaker and a well-known resource for donor relations and fundraising. She has been featured in The Washington Post, CURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog www.donorrelationsguru.com where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series.
Using her hands-on approach, Lynne works with many organizations to help them keep their focus donor driven, technology savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan, and holds a master's in strategic fundraising and philanthropy with an emphasis in higher education.
Other AI Contributions:
The 4 Pillars of Donor Relations
End of Fiscal Year: Donors Don't Care
Investing in Donor Relations for Athletics
Giving and Recognition Societies - We Can Do Better!
Checklist: Is Your Online Giving Site Donor-Friendly?
AI Pro is an annual membership that gives your team unlimited access to hundreds of hours of training on the most critical issues facing higher education.For additional questions, call Bridget Dattilo at 720.988.1224.
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