Using Facebook Ads in the Admissions Process

April 5, 2012

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Overview

Learn how to leverage Facebook ads and targeted messages for prospects at various stages of the admissions cycle.

Because it provides a broad platform for communicating with prospects, applicants, and admitted students, Facebook has proven to be an effective and affordable marketing tool for educational institutions. The Facebook ad feature provides an additional technique for attracting students to your school and moving them through the admissions funnel.

Join us to explore strategies for improving admissions results using Facebook advertising. Because Facebook ads draw students directly to your fan page, your institution can leverage these ads as an opportunity to target specific messages to prospects at various stages of the admissions cycle.

WHO SHOULD ATTEND

This webcast will be most beneficial for social media managers and marketing or admissions personnel tasked with managing or leveraging their institution's social media presence.

EXPAND YOUR TRAINING LIBRARY

Did you know that CD recordings are 50% off when purchased along with the live webcast connection? Visit the registration tab for details.

Agenda

Learning Outcome:

After participating in this webcast, you will be able to use Facebook ads to inexpensively increase leads and applications.

Thursday, April 5, 2012

1:00 - 2:30 p.m. EDT

What is a Facebook ad, and what can it do for me?
How do Facebook ads work, and to whom are they targeted?
Should my Facebook ad go to a page or URL?
How much do Facebook ads cost?
Should I use cost-per-click or cost-per-impression?
How to launch an effective Facebook ad campaign
Success stories: schools that have benefited from the Facebook ad feature
How to analyze results
Tracking visitors and their actions on your website

Want more information about this event?

Contact Courtney Gulden, Conference Director if you'd like additional information about the program agenda.

Instructors

Brad Ward

CEO

BlueFuego

Brad is an expert in social media strategy for higher education. His company, BlueFuego, specializes in helping institutions meet marketing, recruitment, yield, and advancement results through the application of strategic social media tactics. He is nationally recognized for his work with higher education, and his efforts have been featured in Campus Technology, University Business, The Chronicle of Higher Education, and The New York Times.

Registration

CD Recording of Live Webcast

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date.

$350.00

Using Facebook Ads in the Admissions Process recording

Attendee Information

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On-Demand Download of Live Webcast (180 day license)

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via email approximately 10 business days following the live webcast date (links are active for 180 days).

$350.00

Using Facebook Ads in the Admissions Process On-Demand Download

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
	First Name Last Name Job Title Email	Weight for row 4
	First Name Last Name Job Title Email	Weight for row 5
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	First Name Last Name Job Title Email	Weight for row 10
	First Name Last Name Job Title Email	Weight for row 11
	First Name Last Name Job Title Email	Weight for row 12
	First Name Last Name Job Title Email	Weight for row 13
	First Name Last Name Job Title Email	Weight for row 14
	First Name Last Name Job Title Email	Weight for row 15
	First Name Last Name Job Title Email	Weight for row 16

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