Using Mobile Apps to Connect With Alumni

June 19, 2012 - 1:00 to 2:30 pm EDT

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Overview

Learn how strategically designed mobile apps can help bring alumni closer to your institution.

Apps. Text messaging. Smartphones. Tablets. Just when you thought you had your hands wrapped around managing an online community, online interaction went to the small screen. You are not alone! Many institutions struggle to offer simple ways to stay connected, let alone methods that include emerging technology such as smartphones. With email response rates declining across all alumni segments and mobile technologies very much on the rise, now is the time for your institution to consider the use of mobile apps and techniques to meet your alumni where they are.

Join us for a session on navigating the integration of mobile applications and technologies into your alumni engagement efforts. You will learn:

Current and emerging trends
Aligning and acquiring appropriate resources
Case studies of successful efforts and applications
Suggestions on getting started, including "quick start" opportunities

WHO SHOULD ATTEND

Advancement professionals (especially those in alumni relations and marketing) will explore the non-technical essentials of app creation and deployment to better target -- then engage -- their alumni.

CFRE CONTINUING EDUCATION CREDITS

This webcast has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.

Agenda

Learning Outcome:

After participating in this webcast, you will be able to oversee the creation of a mobile application that can drive greater alumni engagement. Please note that this webcast does not delve into the technical capabilities required to build an app.

Tuesday, June 19, 2012

1:00 - 2:30 p.m. EDT

App essentials: a quick overview
- Current app capability and device opportunities
- Technical skill sets required

Aligning your resources for app development and administration
- Assembling the right app development team
- Service options and essentials
- Setting reasonable expectations
- Development and maintenance timelines
- Staff structure and suggestions

Successful app case studies
- Lehigh/Lafayette challenge
- Lehigh reunion app
- Ohio State "O-H-I-O" app

Want more information about this event?

Contact Courtney Gulden, Conference Director if you'd like additional information about the program agenda.

Instructors

Chad Davis

Senior Associate Director, Alumni Relations

Lehigh University

Chad has been working in Alumni Relations at Lehigh since 2007, all with a focus on student and young alumni development. Currently, Chad, along with Lehigh’s Student and Young Alumni Team, is responsible for the annual giving and programmatic efforts of Lehigh’s undergraduate students and 10 youngest classes, focusing on participation, scholarship dollars, volunteer engagement, and recognition. Goals include increasing donor participation, retention, education, and stewardship among students and young alumni, with the ultimate end of creating a feeling that giving back to your alma mater is fun, easy, appreciated, and rewarding.

Steve Rittler

President

CounterMarch Systems

Steve leads a company devoted to building user-friendly and intuitive software for higher education institutions used in alumni relations, fundraising, and athletics. CounterMarch has designed mobile applications for Lehigh, Cornell, and R.I.T. for advancement and recruitment purposes, as well as Web applications for CASE, PCUAD, NEAR, and STAFF. Steve is also a past president of the Lehigh University Young Alumni Council, where he spearheaded efforts to create a new “Down the Coast” program –- themed young alumni gatherings in six cities on the same night –- and the “Because” campaign, which encouraged young alumni to share their reasons for giving back to Lehigh through photographs and video submissions. He can be followed on Twitter @scrittler if you don’t mind a hefty dose of Phillies commentary.

Registration

Best Value

Purchase the webcast and CD recording together and receive the CD for half price.

$525.00

Live Webcast Connection + CD Recording for Using Mobile Apps to Connect With Alumni

Early bird price of $525.00 in effect until June 12, 2012. Save $75.00 off the regular price of $600.00

Attendee Information

Please provide your information.

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Live Webcast Connection

With a single site connection you can invite as many people as you like to watch and listen to the webcast from the same computer. You’ll also receive an electronic link to the presentation materials and handouts as well as additional resources referenced during the live event. Following the webcast you’ll receive an email that contains a link to the recorded webcast (link active for 60 days). Additional site connections are also available for $195.

Early bird price of $350.00 in effect until June 12, 2012. Save $75.00 off the regular price of $425.00

$350.00

Using Mobile Apps to Connect With Alumni

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
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CD Recording of Live Webcast

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date.

Save 50% when you purchase a recording in conjunction with a live event connection!

$350.00

Using Mobile Apps to Connect With Alumni recording

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
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	First Name Last Name Job Title Email	Weight for row 16

On-Demand Download of Live Webcast (180 day license)

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via email approximately 10 business days following the live webcast date (links are active for 180 days).

Save 50% when you purchase an on-demand download in conjunction with a live event connection!

$350.00

Using Mobile Apps to Connect With Alumni On-Demand Download

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
	First Name Last Name Job Title Email	Weight for row 4
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	First Name Last Name Job Title Email	Weight for row 11
	First Name Last Name Job Title Email	Weight for row 12
	First Name Last Name Job Title Email	Weight for row 13
	First Name Last Name Job Title Email	Weight for row 14
	First Name Last Name Job Title Email	Weight for row 15
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Refunds will be issued only if cancellations are received in writing by April 13, 2012. A $75.00 processing fee will be assessed. After April 13, 2012 a credit (less $75.00 processing fee) will be issued. The credit will be valid for 12 months and can be used toward any future conferences, web conferences, audio proceedings, or web conference archives. In case this event is cancelled, Academic Impressions' liability is limited to a refund of this registration fee only.

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Using Mobile Apps to Connect With Alumni

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WHO SHOULD ATTEND

CFRE CONTINUING EDUCATION CREDITS

Tuesday, June 19, 2012

Want more information about this event?

Chad Davis

Steve Rittler

Best Value

Live Webcast Connection + CD Recording for Using Mobile Apps to Connect With Alumni

Live Webcast Connection

Using Mobile Apps to Connect With Alumni

CD Recording of Live Webcast

Using Mobile Apps to Connect With Alumni recording

On-Demand Download of Live Webcast (180 day license)

Using Mobile Apps to Connect With Alumni On-Demand Download

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