Some level of social media presence is now common for nearly all divisions within the higher education community, including residence life and housing operations. From tweeting and blogging, to connecting with students via Facebook, to posting videos on YouTube, institutions are using social media as an effective form of communication to let residents know about programs and services. Conversely, social media can serve as a useful channel for residence life staffers to learn about events or circumstances taking place within their facilities that may lead to student dissatisfaction.

Join us for a program that will help you create an initial social media plan specifically for your housing and residence life offices. You'll learn seven guiding principles for drafting a social media policy and hear recommendations for implementing and effectively managing your social media presence.

WHO SHOULD ATTEND

This program is intended for housing professionals responsible for marketing, communicating, and engaging students in their office's programs and offerings. Directors, assistant and associate directors, area coordinators, and hall directors are encouraged to attend. This content is particularly well suited for offices with minimal experience with social media or who are in the foundational phase of creating a social media strategy.