Learn how to strategically create, use, and promote video in your recruitment marketing plan.
Video has fast become an essential recruitment marketing tool in higher education. However, with video now embedded into social media platforms like Facebook, Snapchat, and Instagram (as well as more “traditional” options for video like YouTube), it can be difficult as a marketer to know which channels to use to reach prospective students and how exactly to use them.
Join us for a webcast that will teach you how you can integrate more video content into your recruitment marketing efforts with best practices for:
Throughout this online training, you will hear success stories and see examples of how our experts are using video in recruitment marketing at their own institutions.
This webcast has been designed for enrollment management, admissions, and marketing professionals who would like to:
Contact Sarah Seigle, Program Manager at Sarah@academicimpressions.com or 720-988-1216 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
After participating in this online training, you will be able to use video more effectively in your recruitment marketing efforts.
During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned towards prospective and admitted students. We will explore each of the following questions as they relate to YouTube, Instagram, Facebook, and Snapchat:
Sonja Foust takes care of university-wide social media consultations and strategy, content development and distribution, analytics reporting and strategy in the Office of News & Communications at Duke University. She joined Duke in 2014 with extensive experience in social media and brand-building as well as analytics and cross-platform planning.
Lindsay Nyquist has held continually evolving positions during her time at Fort Lewis College, a small liberal arts institution in Durango, Colorado. She now oversees the social media accounts and video production at the institution, working closely with the office of admission, advancement, and other marketing and communications, and public relations staff. Her main focus other than content creation is social media education—empowering college constituents (faculty, staff, and students) and community members to use social media confidently and strategically. Lindsay also runs a graphic design and social media consulting company, elle jay design, and is the founder of DurangoSocial, a social media resource group for businesses in the community. She holds a BA in English, communication, and art and an MS in higher education administration and enrollment.
AI Pro is an annual membership that gives your team unlimited access to hundreds of hours of training on the most critical issues facing higher education.For additional questions, call Bridget Dattilo at 720.988.1224.
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