What's it Worth? Measuring Marketing ROI

June 7, 2012 - 1:00 to 2:30 pm EDT

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Overview

Learn proven methods to measure the return on your marketing and branding investments.

Higher education marketing professionals are under tremendous pressure to prove the effectiveness of their marketing and branding initiatives. To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their success in tangible ways.

This webcast will provide you with a step-by-step primer on how to measure the return on investment of your integrated marketing and branding initiatives. You will learn best practices for measuring ROI and review examples from other institutions. As part of this webcast, you will also receive a measurement template that can be adapted to your own institutional marketing and branding efforts.

Who Should Attend

This webcast is designed for institutional marketing and communications professionals at multiple levels. Vice presidents and directors of marketing as well as mid-level marketing professionals will benefit from this session.

EXPAND YOUR TRAINING LIBRARY

Did you know that CD recordings are 50% off when purchased along with the live webcast connection? Visit the registration tab for details.

Higher Ed Impact Related Article

Measuring Marketing ROI: Debunking 3 Common Myths

We turned to Elizabeth Scarborough, CEO of SimpsonScarborough, to ask where institutions may be misdirecting their attention when it comes to measuring marketing ROI. She indicated three “myths” or challenges that hold many institutions back. Read more

What is Higher Ed Impact?

Agenda

Learning Outcome:

After participating in this webcast, you will be able to identify a range of techniques and measures you can use to determine the productivity of your institution’s marketing and branding programs.

Thursday, June 7, 2012

1:00 - 2:30 p.m. EDT

Defining ROI – beyond the buzzword
- What should you be measuring and why?
- How often should you measure and how?
Understanding ROI and your institutional marketing budget
- What is your institution actually spending on marketing? 
- How do you collect and compile budgetary information and analyze results?
ROI metrics
- Measurements you should use to track marketing productivity
- Measurements you should use to compare marketing costs to marketing outcomes
- How to use data to make recommendations and decisions
- How to share data with colleagues

Want more information about this event?

Contact Christine Lewandowski, Conference Coordinator if you'd like additional information about the program agenda.

Instructors

Elizabeth Scarborough

CEO and Partner

SimpsonScarborough

Elizabeth is a nationally recognized expert in the use of research to drive marketing, branding, recruitment, and retention efforts. With 18 years of experience conducting marketing research, she is an innovative leader in developing marketing intelligence. Elizabeth specializes in the applications of qualitative and quantitative research to develop brand strategies. Her groundbreaking approaches to marketing and research have become industry standards.

Registration

Best Value

Purchase the webcast and CD recording together and receive the CD for half price.

$525.00

Live Webcast Connection + CD Recording for What’s it Worth? Measuring Marketing ROI

Early bird price of $525.00 in effect until May 31, 2012. Save $75.00 off the regular price of $600.00

Attendee Information

Please provide your information.

State/Province *

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Live Webcast Connection

With a single site connection you can invite as many people as you like to watch and listen to the webcast from the same computer. You’ll also receive an electronic link to the presentation materials and handouts as well as additional resources referenced during the live event. Following the webcast you’ll receive an email that contains a link to the recorded webcast (link active for 60 days). Additional site connections are also available for $195.

Early bird price of $350.00 in effect until May 31, 2012. Save $75.00 off the regular price of $425.00

$350.00

What’s it Worth? Measuring Marketing ROI

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
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CD Recording of Live Webcast

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date.

Save 50% when you purchase a recording in conjunction with a live event connection!

$350.00

What’s it Worth? Measuring Marketing ROI CD Recording

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
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On-Demand Download of Live Webcast (180 day license)

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via email approximately 10 business days following the live webcast date (links are active for 180 days).

Save 50% when you purchase an on-demand download in conjunction with a live event connection!

$350.00

What’s it Worth? Measuring Marketing ROI On-Demand Download

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
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Refunds will be issued only if cancellations are received in writing by March 30, 2012. A $75.00 processing fee will be assessed. After March 30, 2012 a credit (less $75.00 processing fee) will be issued. The credit will be valid for 12 months and can be used toward any future conferences, web conferences, audio proceedings, or web conference archives. In case this event is cancelled, Academic Impressions' liability is limited to a refund of this registration fee only.

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What's it Worth? Measuring Marketing ROI

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Who Should Attend

EXPAND YOUR TRAINING LIBRARY

Higher Ed Impact Related Article

Measuring Marketing ROI: Debunking 3 Common Myths

Thursday, June 7, 2012

Want more information about this event?

Elizabeth Scarborough

Best Value

Live Webcast Connection + CD Recording for What’s it Worth? Measuring Marketing ROI

Live Webcast Connection

What’s it Worth? Measuring Marketing ROI

CD Recording of Live Webcast

What’s it Worth? Measuring Marketing ROI CD Recording

On-Demand Download of Live Webcast (180 day license)

What’s it Worth? Measuring Marketing ROI On-Demand Download

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