Power your website, social media pages, and mobile apps with smart copy, layout, and content design.
Whether communicating your key messages via your traditional website, social media sites, or mobile devices, the fundamental truth of Web content remains constant: clean and simple content based on the most important tasks your visitors want to accomplish online is essential to your marketing success. The challenges of social media and mobile environments only increase the need for engaging headings, short sentences and paragraphs, and a customer-centric approach.
Join one of our most highly rated presenters, Bob Johnson, online for this two-part webcast series to learn what content is well-suited for which Web environments. Bob has worked with Academic Impressions for the past several years delivering this popular webcast to more than 400 institutions. Session 1 will cover the optimal presentation of content on your traditional website, and Session 2 will cover techniques for presenting content on social media sites and mobile devices.
Session 1: Campus professionals who communicate key messages via their traditional websites will learn how to use copywriting and basic content presentation principles to increase site effectiveness. Institutions using a content management system may invite anyone who creates new or updated content to this webcast.
Session 2: Campus professionals who communicate key messages specifically via social media sites and mobile environments will learn how to select and present content that helps meet expectations and achieve marketing goals.
Both sessions of this webcast series cover not only copywriting principles but also content presentation principles, such as how to make your content more scannable. Professionals looking for technical details on how to set up or code pages will NOT benefit from this webcast series.
Session 1 Learning OutcomeAfter participating in this webcast, you will be able to use copywriting and content presentation principles to increase the effectiveness of your traditional website.
Session 2 Learning Outcome:After participating in this webcast, you will be able to determine the content best suited for social media and mobile environments and employ techniques to make this content more engaging.
Bob Johnson is president of Bob Johnson Consulting, LLC, where he has worked with 56 colleges, universities, and professional associations since 2006 to develop strong online marketing communication programs. Specialties include Customer Carewords research to better engage website visitors, marketing communication reviews of college and university websites, and “Writing Right for the Web” workshops. He is a partner with Gerry McGovern at Customer Carewords, Ltd in Dublin, Ireland.
Bob is the editor of the popular email newsletter “Your Higher Education Marketing Newsletter,” sent monthly to 3,900 subscribers; the @highedmarketing Twitter site, with more than 4,500 followers; and “Bob Johnson’s Blog on Higher Education Marketing.” He is also the author of chapters in Advancement and the Web: Thriving in a New World and Transforming Your Web Site into a Collaboration Marketing Tool, and co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies. Both are CASE publications.
This webinar has been a great tool in the re-creation of our departmental Web pages.
Bob cuts right to the heart of strong technique and shares it clearly.
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