Your Institution’s Value Proposition: Affordability or Employability?

illustration of an article

A few years ago, we interviewed W. Kent Barnds at Augustana College because we noticed his college had an especially proactive plan for talking with applicants, admits, and their families about both the value of attending that specific institution and about the return on their investment.

While the national conversation about completion and outcomes has become more complex since, we think these interviews with W. Kent Barnds are even more relevant today.

 

________________________________________________________


Originally published in 2012

As the economy continues a slow recovery and media reports about student loan default persist, it's increasingly critical to communicate to prospective students how a college degree from your institution is worth the investment. But this important conversation needs to move beyond accurately estimating net price to demonstrating how your campus can deliver the outcomes students need – strong professional skills, employability, and earning potential.

This week, we reached out to W. Kent Barnds, vice president of enrollment, communication, and planning at Augustana College, who has made some significant strides in reframing those early conversations.


We hope you’re enjoying this read. The full text of this article or report is complimentary for our Daily Pulse subscribers. to read it!

ARE YOU A NEW READER?

Get hundreds of articles and reports like this one — to have your Daily Pulse and other updates from Academic Impressions delivered to your inbox.

Daily Pulse is a curated email digest of practical strategies, timely research reports, and current events in higher ed. You’ll also get periodic updates about our upcoming events and other services, as well as free access to hundreds of articles on this site.

We are excited to bring you the most critical updates and reports in higher education. Thank you for your interest!