This conference is designed as the first part of a social media strategy series for higher education.
Developing a sound social media strategy across many platforms continues to be a struggle in higher education. This conference will help you review the core components of a social media strategy in higher education, including:
We understand that there are specific needs for social media strategies across campus. We have designed specific break-out sessions for advancement, enrollment management, and central marketing and communications offices to address these needs.
This conference is designed as the first part of a social media strategy series for higher education. You can register for these conferences together or individually.
Do you want to take your social media strategy even further? Join us following Beyond the Basics for our one-day advanced conference, Social Media Strategy: Advanced Brand and Digital Application. After participating in this conference, you will be able to better leverage social media channels to strengthen your broader brand and digital strategies.
Learn more about this conference.
Participants looking to understand the core components of a comprehensive social media strategy will benefit from this conference.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
Learning Outcome:After participating in this conference, you will be able to improve your institution’s social media strategy.
This conference is designed as the first part of a social media strategy series for higher education. You can register for these conferences together or individually. Take a look at our advanced-level conference, Social Media Strategy: Advanced Brand and Digital Application.
In her current position, Meg Bernier (@msteverb) is always looking for the most creative way to tell St. Lawrence University’s story. She manages St. Lawrence’s presences on social media sites and serves as a campus-wide social media strategist for offices, departments, and organizations that are interested in learning how to achieve their goals using social media and digital content. She is also a content strategist and writer for various publications on campus, including the St. Lawrence magazine and the university’s admissions publications.
Nick leads the strategy, execution, and implementation of all public facing digital communications for Wayne State University, including the websites, social media and digital signage around campus. His team is also responsible for creation and maintenance of several university-wide tools including the content management system, events calendar, RSVP system, HTML email creator, form creator and short URL system. He and his team pride themselves on research based decisions, creation of fully cross browser and accessible solutions.
Keith Hannon (@KeithHannon) is tasked with managing the various Cornell alumni social network communities, producing video content for the Web, utilizing current and emerging mobile technologies for alumni events, and streaming campus and alumni events live to the Cornell alumni Facebook page. Before joining Cornell, Keith was a senior producer for Six Degrees Games in Los Angeles, CA, where he developed creative content strategies and served as senior community manager for the social gaming company.
In his current position, Tim leads Clarkson’s marketing, messaging, and branding to elevate this research university’s position, prominence, and influence. He focuses on long-term strategic goals for admissions, student and alumni engagement, fundraising success, academic research, and peer outreach.
Prior to joining Clarkson University, Tim was the executive creative director at North Carolina State University in Raleigh, NC. He helped NC State redefine its market position and transform its communications approach through vision, direction, and strategy at the intersection of the web, design, marketing, and media. Tim also served in a transition role as the interim chief communications officer at NC State where he helped evolve a staff of forty into a best-in-class internal marketing and communications agency. He started at NC State as the director of web communications, working to establish the university’s award-winning complete digital presence.
Tim has worked in higher education for more than twelve years, working at the College of William and Mary in Williamsburg, VA for six years before arriving at NC State. Prior to working in higher education, he worked as a reporter for a small semi-weekly newspaper in southeastern Virginia.
This conference is designed as the first part of a social media strategy series for higher education. Book your travel from March 1 - 4, 2015 to join us for the entire series!
Hyatt Regency Orange County11999 Harbor Blvd.Garden Grove, CA 92840
To reserve your room, please click here or call 714-750-1234. Please indicate that you are with the Academic Impressions group to receive the group rate.
The rate is $169 for single or double occupancy, plus applicable tax.
A room block has been reserved for the nights of March 1 - 3, 2015.
Make your reservations prior to February 9, 2015. There are a limited number of rooms available at the conference rate. Please make your reservations early.
The Hyatt Regency Orange County is conveniently located in close proximity to the Anaheim Convention Center, Disneyland Resort, Knott’s Berry Farm, Honda Center, Angel Stadium, and world-famous Orange County beaches. The hotel is easily accessible from three airports – John Wayne/Orange County Airport (SNA) is only 13 miles away, Long Beach Airport (LGB) is 18 miles away, and Los Angeles International Airport (LAX) is 35 miles away.
Approximate Pricing for Transportation Options:
John Wayne/Orange County Airport (13 miles away from the hotel)Super Shuttle: runs between the airport and the hotel; fare is $10 per person, one way
Los Angeles International Airport (35 miles away from the hotel)Super Shuttle: runs between LAX and the hotel; fare is $16 per person, one way
Taxis are also available at each airport and rates may vary.
The hotel’s transportation page lists several more options for getting to and from the hotel.
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