Develop a clear, consistent, and authentic presidential voice across your marketing and communications efforts.
As the foremost spokesperson and representative for an institution, the president is the most powerful communicator and advocate that an institution has. Presidents must maintain an appropriate and consistent voice in communications with all constituents—a voice that is both authentic and representative of the institutional brand. But with so many channels, audiences, and ever-changing external circumstances to weigh, developing and maintaining that presidential voice is extremely difficult.
A Truly Interactive Experience
During this 2-day interactive learning experience, you will review a variety of practical examples from peer institutions that have successfully leveraged their president’s voice and influence, and you’ll have time to work with a team of expert instructors to identify opportunities to strengthen your own efforts within your unique institutional context.
Join us in Milwaukee and walk away with an actionable toolkit of strategies, templates, and resources that you can immediately apply to your approach to presidential voice and communications at your institution.
Who Will Benefit
This program has been specifically designed for higher education marketing, communications, and/or public affairs professionals who are looking to partner with their president to develop and refine presidential voice. Get everyone on the same page and bring your team! Tiered pricing is available - see the registration row below for details.
Included with your registration is access to the sessions below as well as breakfast, lunch, and refreshments on both days, and a networking reception at the close of Day 1.
Day 1 - September 17
Presidential voice varies greatly from one institution to the next and depends on the unique personality of its president. You will analyze samples of presidential voice across different mediums and compare to your own context. This foundation will help you identify concrete goals to reach your aspirational vision.
Take a closer look at your communications partnership with your president and identify the challenges you face in moving forward. You’ll learn strategies to help capitalize on opportunities to strengthen this relationship.
Participants will be asked to bring samples of their own president’s communications in a variety of mediums (e.g., speeches, emails, social media, video, etc.) to use while assessing their president’s existing voice with the goal of understanding your president’s current voice and natural personality.
Social media strategy should be tailored to your president and must align with both their personality and your institutional needs. You’ll use this time to explore different models for handling presidential social media and to identify what will work best for your campus.
This session will provide an overview of what it means to be a thought leader, strategies to help elevate your president into this space, and tools to help you decide if this should be a priority for your president.
Day 2 - September 18
This session will help you work towards understanding the nuanced intersection of your institution’s strategic goals and your president’s communication style in order to amplify the institutional brand and goals through his/he runique style.
When it comes to sensitive topics, what presidents say – or don’t say – can cast a spotlight on the institution. This session will help you prepare for the unexpected.
Using the foundation you’ve built in the last day or so, you’ll start developing an editorial calendar to ensure consistency across channels and identify metrics that will allow you to evaluate and quantify your presidential strategy along the way.
Our final session will allow you to reflect on the key takeaways of the conference and finalize your action plan for your return to campus.
Binti’s background in strategic communications, branding, and public affairs will help you craft and develop strategy that keeps marketing and branding aligned.
Walk away with an action plan to meaningfully inform how you refine your institution’s presidential voice.
- 1-2 registrations: full price
- 3-4 registrations: 15% off each registration
- 5-7 registrations: 20% off each registration
- 8 + registrations: 25% off each registration
Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.
Note: Conference attendees do not need to purchase materials separately.
Questions About the Event?
Program manager, Academic Impressions