Learn how to create campaign materials that communicate impact and inspire continued giving.
Do your campaign communications need to be updated? Whether you are looking for communications advice regarding an upcoming campaign or simply looking for new ideas to refresh your current campaign, this webcast will help you generate aesthetically inspiring and donor-centric campaign communications.
During this event, you will see several examples of communication pieces used throughout campaigns at several institutions.
Take a Closer Look at Your Own Communications
This webcast is designed for advancement and marketing professionals charged with developing campaign materials that refocus their narrative and communicate impact to inspire continued giving.
Prior to the webcast, attendees will be asked to submit samples of communications that they would like to workshop or get feedback on, and our instructor, Lynne Wester, will use these to guide the discussion during the webcast.
Lynne is a frequent conference speaker and a well-known resource for donor relations and fundraising. She has been featured in The Washington Post, CURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog www.donorrelationsguru.com where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series.
Using her hands-on approach, Lynne works with many organizations to help them keep their focus donor driven, technology savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan, and holds a master's in strategic fundraising and philanthropy with an emphasis in higher education.
- Understanding the Four Pillars of Donor Communications
- Examples of Effective Campaign Communications
- The Power of Storytelling
- What to Avoid
Questions About the Event?
Gwen Doyle Herbert
Sr. Program Manager, Academic Impressions