Develop an agile communications plan to maximize your enrollment funnel amidst the current uncertainty.
While we don’t know what exactly fall recruitment will look like this year, we do know that the communication plans of the past will no longer be sufficient. Recycled messaging that used to work to move students through your enrollment funnel will not be as relevant to prospective students in the current context of campus closures and uncertainty.
As enrollment communicators shift focus from mitigating summer melt to updating their communications plans for fall 2020 and beyond, you should take the time to plan now and be able to pivot later. Join us for a two-hour virtual training that will provide you with a framework to review and strengthen your fall workflow, allow you to brainstorm with colleagues from other institutions, and give you an opportunity to practice developing agile communication plans in real time.
Who Should Attend
This virtual training will benefit professionals within the realm of Enrollment Management/Admissions, Marketing, and/or Academic Affairs tasked with strategically communicating with prospective students. The content shared will be scalable and applicable to all institutions— no matter the size of your operations or resources.
The Academic Impressions Virtual Workshop Experience
There is no one-size-fits-all when it comes to exploring responsive issues in higher education. Our virtual workshops provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. Depending on what you need to solve a specific challenge at your institution, you will have the chance to gain ideas, plans, refinements, or connections with those undergoing the same challenges as you. You will leave these sessions with practical solutions that you can take back to your team or task force.
What you will get:
- Learn from what your peers are doing across the nation
- Gather unique and creative approaches that you may not have thought about
- Validate and vet plans and priorities
- Contribute your ideas and help shape the conversation
- Get work done in a space that’s designed to help you reflect, be creative, and maintain focus on the issue
- Connect with subject matter experts who steer the conversation and add value
- Experience expert facilitation to ensure practical outcomes and takeaways
As the coronavirus pandemic unfolds nationally, it is so important to keep connecting and networking with your peers - at a “social distance” - and to keep learning and developing as higher-ed leaders and professionals. Don’t let social distancing and quarantines prevent you from setting aside time for professional development. Everything is changing so fast; more than ever, we need to be pooling our resources and knowledge and finding the best ways to develop our capacity, connect and share with each other, and move forward during a challenging time.
1:00 - 3:00 p.m. Eastern Time
During this collaborative virtual session our expert instructor will guide us as we:
- Walk through best practices to utilize as you review, rethink, and rework your fall recruitment communications plan
- Simulate the development – and modification – of an agile communication plan
- Identify key changes for making YOUR fall recruitment communication plan more dynamic
Owner and Principal, Peak Marketing Insights
Julie is an experienced professional in higher education with emphasis in enrollment, marketing and data-integration for process improvement strategies. She has more than 15 years of experience in higher education, and has served in administrative roles at Universities. Her knowledge includes organizational change, data and economic insights, graduate enrollment, marketing and communications, CRM implementation, and online vendor relations.
ACADEMIC IMPRESSIONS MEMBERS
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Questions About the Event?
Program Manager, Academic Impressions
*There are limited spots available for All-Inclusive Members to register for virtual trainings for free in 2020. Each virtual training has a registration cap in order to ensure a high-quality learning experience. If the cap has been met, All-Inclusive Members can register with a $250 discount if space is available.
Academic Affairs, Advancement/Alumni Relations, Enrollment Management, and Student Affairs members will continue to receive $100 off training registrations, if applicable. Upgrade your membership to qualify for a higher discount.